10 Best Google Analytics Alternatives (Free & Paid)

Analytics Heatmaps Session Recording And Playback

Google Analytics Landing Page

1

Google Analytics

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Google Analytics can only show you what your visitors do and the numerical (quantitative) data about customer journey, but it does not determine the reasons for their actions (qualitative information). In simple words, in Google Analytics, you will deal with the numbers, but not the reasons for these numbers.

#Analytics #Web Analytics #Mobile Analytics 36 social mentions
WatchThemLive Landing Page
2

WatchThemLive

Watch Your Product Through the Lens of Your Users. Watch your users' experience in recorded videos, even when they message you on Live support.
Pricing:
- Freemium
- Free Trial
- $29.0 / Monthly (2 GB Storage | Unlimited Session Recordings | 3 heatmaps/Goals)
WatchThemLive is a behavioral analytics tool that can cover all GA limitations. For Example, its user tracking feature can gather your visitors’ behavioral analytics information. In addition, WatchThemLive collects information like how many pages your customers visit, how many activities they perform, and more.

#eCommerce Tools #eCommerce Analytics #Conversion Optimization 54 user reviews
Clicky Landing Page

3

Clicky

Clicky Web Analytics is a simple way to monitor, analyze, and react to your blog or web site's traffic in real time.

This tool has both a free and paid version, and the difference between them is the number of websites you can add and some other special features like the heatmap tool. In contrast to WatchThemLive, Clicky does not offer heatmaps on its free version or even its Pro plan.

#Analytics #Web Analytics #Mobile Analytics 2 social mentions
Smartlook Landing Page
4

Smartlook

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.
Pricing:
- Freemium
- Free Trial
Want an analytics tool to analyze your mobile app? Smartlook is a behavioral analytics tool for websites and mobile app that can track visitors’ activities across devices. As you know, understanding customer behavior is beyond just looking at raw numbers, which GA offers.

#Web Analytics #Analytics #Heatmaps 2 social mentions
KISSmetrics Landing Page

5

KISSmetrics

Giving you the knowledge you need to make better decisions. Kissmetrics is a revolutionary person-based analytics platform for your whole team. Get product, sales, marketing, customer support working together to improve the metrics that matter.

Kissmetrics offers features such as ‘Funnels’ and ‘Path Report,’ so it can be an option for you if you want to increase the number of customers on your website and services.

#Analytics #Web Analytics #Mobile Analytics
Matomo Landing Page
6

Matomo

Matomo is an open-source web analytics platform
Pricing:
- Open Source
Are you willing to know about its pricing packages? Well, Matomo has a free version (self-hosted) and one paid version, which is a delivered SaaS tool. Moreover, its paid version has more advanced analytics features, customer support, and A/B testing.

#Analytics #Web Analytics #Mobile Analytics 82 social mentions
Woopra Landing Page

7

Woopra

Track your customers' web and mobile activity, forms, emails, support tickets and more, all in one place with customer analytics. Analyze and take action.

#Analytics #Web Analytics #Mobile Analytics
Heap Landing Page

8

Heap

Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.

If you are looking for Google Analytics alternatives, Heap service is one of them! This service is designed in a straightforward and practical way and provides a variety of information in its dashboard. To sum up, you can track various events by using this marketing analytics tool.

#User Analytics #Analytics #Web Analytics 11 social mentions
Fathom Landing Page

9

Fathom

Financial intelligence and performance reporting

Fathom claims to provide more detailed insights into your website traffic and performance than Google Analytics. In addition, it segments your traffic and examine data to see how different groups of users interact on your website.

#Financial Reporting #Financial Analytics #Accounting & Finance
GoSquared Landing Page

10

GoSquared

GoSquared Real-Time Web Analytics. See who's reading, commenting, joining, or buying on your website right now. Watch your traffic unfold.

Well, GoSquared is an intuitive software for you. This service asserts that it can allow you to see what is working and what needs improvement.

#Customer Support #Analytics #Live Chat
StatCounter Landing Page

11

StatCounter

StatCounter is a simple but powerful real-time web analytics service that helps you track, analyse and understand your visitors so you can make good decisions to become more successful online.

Using Statcounter service, you can access information such as top keywords, the number of visitors, the path visitors take on each page (customer journey), etc. Therefore, we can call it one of the alternatives to Google Analytics.

#Analytics #Web Analytics #Mobile Analytics 16 social mentions