4 Twitter alternatives for brands considering leaving Twitter in 2024

1

X (Twitter)

If you do decide to leave Twitter, it's worth figuring out where to go. You still have Facebook, Instagram, and LinkedIn, but they're not really alternatives to Twitter. I asked some folks who manage brand social media accounts for their thoughts on Twitter alternatives, and these are the options that seem to be the most promising.

#Social Networks #Social Network #Microblogging 883 social mentions

2

Mastodon

You won't find an algorithm on Mastodon. Instead, it shows users posts that the people they follow repost or comment on. This dynamic means it's really important to engage with your community and build organic reach.

#Decentralized Social Network #Open Source #Social Network 613 social mentions

3

Bluesky

Compared to Twitter, Bluesky offers more moderation options to users for their content and lets you create custom feeds for people to follow. Users can choose exactly what feeds they want to follow and what kind of content they want to filter out of their timelines. I'm particularly excited about the custom feeds because it means you can create a shareable feed including your brand and its writers (definitely something I'd do for Unwinnable).

#Social Media #Social Media Apps #Social Networks

4

Reddit

Quick recap for anyone who's unfamiliar: Reddit is home to subreddits, or communities gathered around certain interests, where you can post as a user. While there are subreddits around certain brands, they're usually run by fans rather than the businesses themselves. Businesses generally operate as users who run ads and participate in communities.

#Social Networks #Social Network #Decentralized Social Network 3294 social mentions

5

Discord

At Unwinnable, we use Discord to connect with our digital magazine subscribers. Since it's limited to subscribers only, there are fewer people to reach out to than on our other channels, but it also has our most dedicated readers. I actually turned to them to figure out what social media channels they use to follow sites like ours.

#Communication #Group Chat & Notifications #Messaging 122 social mentions

6

cohost

So, what platforms am I going to add to Unwinnable? It's still in the works, but I'm considering two of the smaller names on this list—Bluesky and cohost—because they're the top platforms our community uses.

#Social Media #Social Media Apps #Social Networks

#Blogging #Blogging Platform #CMS

8

Spill

#Social Media #Social Media Apps #Social Networks

9

Pebble

#Personalization #OS & Utilities #Tech 1 social mentions

10

Threads App

#Microblogging #Social Networks #Social Network 11 social mentions