Best Marketing Automation Products in 2025

Adobe Marketo Engage is a tool that offers multi-channel marketing automation, campaign and leads nurturing, and analytics.

Key Adobe Marketo Engage features:

Comprehensive Automation Tools Advanced Analytics Integration Capabilities Scalability

Consent-Based Identification of the Person Visiting Your Website Including First Name, Last Name, Email & 37 Other Data Points. Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour.

Key VisualVisitor features:

AI Sales Rep WebID +Person (B2C) WebID +Employee (B2B) Who To Contact - Contact Database (B2B)

Try for free paid Free Trial $299.0 / Monthly (WebID Includes 1,000 Identifications )

MailChimp is the best way to design, send, and share email newsletters.

Key MailChimp features:

Ease of Use Automation Features Comprehensive Reporting Integrations

Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business. .

Key HubSpot features:

Free CRM Business insights

freemium

Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Key ActiveCampaign features:

Comprehensive Automation Integration Capabilities User-Friendliness Exceptional Customer Support

Salesforce B2B marketing automation.

Key Pardot features:

Integration with Salesforce Robust Analytics and Reporting Lead Nurturing Capabilities Ease of Use

Journeys made simple. Your customer data, messaging and analytics working together.

Key Ortto features:

User-Friendly Interface Comprehensive Automation Detailed Analytics Integration Capabilities

freemium $29.0 / Monthly (2,000 contacts, 8,000 email/month included.)

Email marketing from GetResponse. Send email newsletters, campaigns, online surveys and follow-up autoresponders. Simple, easy interface. FREE sign up.

Key GetResponse features:

Comprehensive Features User-Friendly Interface Advanced Analytics Responsive Customer Support

HubSpot is a cloud-based inbound marketing software that allows businesses to transform the way that they market online.

Key HubSpot Marketing Hub features:

User-Friendly Interface Comprehensive Tool Set Integration Capabilities Detailed Analytics

Klaviyo helps brands own the customer experience, grow higher-value relationships, and deliver more personalized marketing experiences across email, mobile, and web.

Key Klaviyo features:

Integrations Advanced Segmentation Customizable Templates Detailed Analytics

Simple Marketing Automation for Agencies and SMBs.

Key SharpSpring features:

Affordability Comprehensive Feature Set Ease of Use Customizability

CRM software solutions and enterprise cloud computing from salesforce.com, the leader in CRM and platform as a service.

Key Salesforce features:

Customizability Comprehensive Suite Third-Party Integrations User Community and Support

Adobe Campaign provides campaign, offer, and personalization management capabilities.

Key Adobe Campaign features:

Comprehensive Campaign Management Advanced Segmentation and Personalization Integration with Adobe Ecosystem Cross-Channel Marketing Capabilities

Omnisend - Marketing Automation for Ecommerce provides the omnichannel approach for sales-driven marketers that have outgrown the generic email marketing platforms. .

Key Omnisend features:

Integrations Omnichannel Easy to Set-up and use Free to use

freemium $16.0 / Monthly (Standard)