Best Optimization Software

Disrupting the Marketing and Advertising Industry via Agile Marketing Attribution, Marketing Mix Modeling & Optimization.

Key OptiMine features:

Scenario Planning Digital & Traditional Marketing Measurement Cross-Channel Visibility Expert Support & Experienced Consulting Services

paid

Cross-channel marketing attribution and person level optimization in real time.

Key Marketing Evolution features:

Data-Driven Insights Advanced Analytics Customizable Dashboards Cross-Channel Attribution

Marketing Mix Modeling (MMM) uses advanced measurement techniques that deconstruct and quantify the performance of each element of the marketing mix.

Measured incrementality measurement informs cross-channel media investment decisions, providing source-of-truth reporting and a privacy-compliant data warehouse to store and maintain marketing data.