Best Real Estate CRM Products in 2025

Omnichannel CRM for Businesses of all sizes.

Key Zoho CRM features:

Sales Force Automation Process Management Omnichannel Analytics and Reporting

freemium $14.0 / Annually ($14 USD/monthly on Annual Subscription.)

Consent-Based Identification of the Person Visiting Your Website Including First Name, Last Name, Email & 37 Other Data Points. Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour.

Key VisualVisitor features:

AI Sales Rep WebID +Person (B2C) WebID +Employee (B2B) Who To Contact - Contact Database (B2B)

Try for free paid Free Trial $299.0 / Monthly (WebID Includes 1,000 Identifications )

The best CRM for commercial real estate. Secure, easy-to-use, works on your mobile, integrates with Outlook and Gmail. Start your free 30-Day Trial.

Key AscendixRE CRM features:

Industry-Specific Design Customization Options Integration Capabilities User-Friendly Interface

paid Free Trial $79.0 / Annually (Salesforce license is included, no user minimum)

Sales pipeline software that gets you organized. Helps you focus on the right deals, so easy to use that salespeople just love it. Great for small teams.

Key Pipedrive features:

User-Friendly Interface Pipeline Management Customization Options Integration Capabilities

paid Free Trial $14.0 / Monthly (Essential package)

EGO Real Estate is a customer relationship management tool for managing realestates and clients.

Key EGO Real Estate features:

User-Friendly Interface Comprehensive Listings Advanced Search Features Market Insights

SmartTouch Interactive delivers marketing, sales, and real estate solutions to clients around the world.

Key SmartTouch Interactive features:

Comprehensive Services Industry Expertise Data-Driven Strategies Technology Integration

Sell Do is a leading real estate CRM software built exclusively for real estate developers and brokers.

Key Sell.Do features:

Comprehensive CRM Features Real-Time Analytics Automation Capabilities Integration Options

Rex is a real estate software platform.

Key Rex features:

Comprehensive CRM Functionality Customizable Workflows Automation Features Integrated Marketing Tools

A full-fledged CRM for high-velocity sales teams.

Key Freshsales CRM features:

Ease of Use Customization Integrations Automation

Lasso CRM is a real estate developer and home builder software that delivers all the tools needed to manage leads, build lasting customer relationships, etc.

Key Lasso CRM features:

Targeted Lead Management Industry-Specific Insights Comprehensive Integration User-Friendly Interface

Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business. .

Key HubSpot features:

Free CRM Business insights

freemium

InvestorFuse is a lead management CRM system designed to help investors close more deals through automation.

Key InvestorFuse features:

Automation Capabilities User-Friendly Interface Lead Management Integration Options

Masterkey provides software solutions real estate marketing, listing syndication, property management and customer relationship management.

Key Masterkey features:

Comprehensive Property Management User-Friendly Interface Cloud-Based Solution Customizable Features

ClientLook offers all-in-one commercial real estate CRM.

Key ClientLook features:

User-Friendly Interface Integrated Email Tracking Property and Listing Management Mobile Access