Best Marketing Automation Platforms in 2025

HubSpot is a cloud-based inbound marketing software that allows businesses to transform the way that they market online.

Key HubSpot Marketing Hub features:

User-Friendly Interface Comprehensive Tool Set Integration Capabilities Detailed Analytics

Mailtester Ninja: The Best Email Verification Software.

Key Mailtester Ninja features:

Emails checked per day API calls per day

Try for free freemium $3.99 / Monthly (100k emails checked per day)

Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Key ActiveCampaign features:

Comprehensive Automation Integration Capabilities User-Friendliness Exceptional Customer Support

Create headlines like copywriting experts.

Key Headlime features:

User-Friendly Interface AI-Generated Content Template Library Collaboration Features

Journeys made simple. Your customer data, messaging and analytics working together.

Key Ortto features:

User-Friendly Interface Comprehensive Automation Detailed Analytics Integration Capabilities

freemium $29.0 / Monthly (2,000 contacts, 8,000 email/month included.)

Salesforce digital marketing software allows connect interactions from any channel or device, and combine customer data and behaviors to create real-time relevant communication.

Key Salesforce Marketing Cloud features:

Comprehensive Integration Personalization Multi-Channel Engagement Data Management

Improve your website copy based on data from your audience.

Key Copytesting features:

Targeted Feedback Improved Messaging Quick Turnaround Cost-Effective

Simple Marketing Automation for Agencies and SMBs.

Key SharpSpring features:

Affordability Comprehensive Feature Set Ease of Use Customizability

Improve your sales by over 87%.

Key MaaxMarket features:

Comprehensive Marketing Automation User-Friendly Interface AI-Driven Insights Integration Capabilities

(Previously eSputnik) Multichannel Marketing Automation System for B2C. Solutions for large eCommerce and Marketplace. Combine Email, SMS, Web Push and Messengers channels into a complex marketing strategy.

Key Yespo features:

Comprehensive Marketing Automation Omnichannel Communication Personalization and Segmentation Ease of Use

Analyse how engaging your headline is.

Key Headlines features:

User-Friendly Interface Real-time Feedback Data-Driven Insights Integration Capabilities

EngageBay is an affordable all-in-one marketing, sales CRM and service helpdesk software for growing companies to acquire, engage and nurture web visitors to happy customers.

Key EngageBay features:

Affordable Pricing All-in-One Platform User-Friendly Interface Strong Customer Support

Open Source freemium

Using insights from a machine learning analysis of 34K+ landing pages, the Copy Analyzer recommends simple copy optimizations to help you get more conversions while simultaneously comparing your SaaS conversion rates against thousands of industry co….

Key Copy Analyzer by Unbounce features:

Easy Integration SaaS Optimization Actionable Insights User-Friendly Interface