Best Social Media Marketing Products in 2025

Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.

Key Hootsuite features:

Unified Social Media Management Scheduled Posting Analytics and Reporting Team Collaboration

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Postline.ai is a social media post generator that creates content from real-time news in your custom voice. Grow your audience with this AI LinkedIn post & tweet generator and post relevant content daily with ease.

Key Postline.ai features:

LinkedIn posts AI edits Advanced ideation Autonomous online search

Try for free freemium $9.9 / Monthly (Pro)

Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share them for you through the day.

Key Buffer features:

Ease of Use Multi-Platform Support Post Scheduling Analytics and Reporting

Open Source

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Try it for free.

Key SproutSocial features:

User-Friendly Interface Comprehensive Analytics Unified Inbox Scheduling and Publishing

An easy social media management tool that works with Facebook, Twitter, Instagram, LinkedIn, Google+, and YouTube. Start your free trial today!

Key AgoraPulse features:

User-Friendly Interface Comprehensive Reporting Unified Inbox Social Media Scheduling

Schedule and manage your Instagram posts.

Key Later features:

User-Friendly Interface Visual Content Management Multi-Platform Support Auto-Publish Feature

Media monitoring made easy with Mention. Create alerts on your name, brand, competitors and be informed in real-time of any mention on the web and social networks.

Key mention features:

Real-time monitoring Comprehensive coverage User-friendly interface Advanced analytics

Social media management software for growing businesses and agencies. Manage multiple social networks, schedule unlimited posts, monitor keywords, and collaborate with your team — all from a single dashboard.

Key Zoho Social features:

Comprehensive Integration Detailed Analytics Post Scheduling Collaboration Tools

Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about your brand, products, and competitors.

Key Brand24 features:

Real-time online media monitoring AI sentiment analysis Estimated social and non-social reach Share of voice

paid Free Trial $79.0 / Monthly (3 keywords, 2K mentions/mo, 1 users ,Update every 12h and more.)

The best social monitoring tool.

Key BrandWatch features:

Comprehensive Social Media Monitoring Advanced Analytics Customizable Dashboards Historical Data Access

Planable is the command center of social media campaigns trusted by agencies, freelancers, and marketing teams, that allows you to easily create, collaborate, get approval and schedule posts for your social media campaigns.

Key Planable.io features:

User-Friendly Interface Collaborative Features Content Calendar Multi-Platform Support

freemium $11.0 / Monthly (per user Basic)

TweetDeck is your personal browser for staying in touch with what’s happening now.

Key TweetDeck features:

Multi-Account Management Customizable Columns Real-Time Updates Keyword Monitoring

Taplio is the first AI-powered personal branding tool for LinkedIn.

Key Taplio features:

User Interface Content Scheduling Analytics and Insights Content Recommendations

Loomly is a social media calendar tool optimized to assist teams and individuals in creating better content for a variety of social media platforms.

Key Loomly features:

User-Friendly Interface Content Calendar Collaboration Tools Content Suggestions