Optimizely - A/B testing you'll actually use.
Adobe Campaign - Adobe Campaign provides campaign, offer, and personalization management capabilities.
VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.
Salesforce Journey Builder - Journey Builder empowers you to guide customers on 1:1 journeys across channels and devices to deliver the right digital marketing solution, via the right channel.
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
Kitewheel - Kitewheel orchestrates intelligent customer journeys by unifying decisions across all touchpoints.