Software Alternatives, Accelerators & Startups
Register | Login

AB Tasty VS Emarsys

Compare AB Tasty VS Emarsys and see what are their differences

MailReach.co
The #1 email warming service to improve your deliverability by generating realistic and meaningful engagement to your emails. Easy-to-use solution to help you land in the main inbox instead of the spam folder. featured
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.
Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

AB Tasty logo AB Tasty

AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Emarsys logo Emarsys

B2C marketing automation software.
  • AB Tasty Landing page
    Landing page //
    2023-07-26
  • Emarsys Landing page
    Landing page //
    2023-09-24

AB Tasty

Website
abtasty.com
Pricing URL
Official AB Tasty Pricing
Release Date
2009 January
Startup details
Country
France
State
Ile-de-France
City
Paris
Founder(s)
Alix Sagazan
Employees
100 - 249
Edit details

Emarsys

Website
emarsys.com
Pricing URL
-
Release Date
-
Startup details
Country
Austria
City
Vienna
Employees
500 - 999
Edit details

AB Tasty features and specs

  • Comprehensive Testing Options
    AB Tasty provides a wide range of testing capabilities, including A/B tests, multivariate tests, and split URL tests. This flexibility allows for robust experimentation on various aspects of a website or app.
  • User-Friendly Interface
    The platform offers an intuitive, drag-and-drop user interface, making it accessible for marketers and product managers without requiring deep technical skills.
  • Personalization Features
    AB Tasty includes advanced personalization options that allow users to deliver customized experiences based on user behavior, location, and other criteria, enhancing customer engagement.
  • Real-Time Reporting
    The tool provides real-time analytics and reporting, allowing users to quickly assess the performance of their tests and make informed decisions.
  • Integrations
    AB Tasty integrates seamlessly with various third-party platforms, including Google Analytics, Salesforce, and Shopify, providing expanded functionality.

Possible disadvantages of AB Tasty

  • Cost
    AB Tasty can be relatively expensive for small businesses or startups, with pricing that may not be justifiable for organizations with limited budgets.
  • Learning Curve
    Despite its user-friendly design, AB Tasty has a range of advanced features that may require a significant time investment to master fully.
  • Customer Support
    Some users have reported that customer support responses can be slow or less helpful than expected, which can be an issue during critical testing phases.
  • Limited Free Trial
    The free trial period may be insufficient for some users to fully explore and evaluate the platform’s capabilities before making a purchasing decision.
  • Reporting Depth
    Although the platform provides real-time reporting, some users have noted that the depth and customization of reporting features could be improved to offer more granular insights.

Emarsys features and specs

  • Comprehensive Marketing Automation
    Emarsys provides extensive marketing automation capabilities, including email marketing, SMS, push notifications, and more, allowing businesses to streamline their marketing efforts.
  • Cross-Channel Campaign Management
    The platform supports multi-channel campaign management, ensuring that marketing messages are consistent and coordinated across various channels.
  • Advanced Personalization
    Emarsys offers robust personalization features, enabling marketers to deliver tailored content and offers based on customer behavior and preferences.
  • AI and Predictive Analytics
    Utilizes AI and predictive analytics tools to provide insights and recommendations that help optimize marketing strategies and improve customer engagement.
  • User-Friendly Interface
    Emarsys features an intuitive and user-friendly interface, making it easier for marketers to build, launch, and manage campaigns without requiring deep technical knowledge.
  • Integration Capabilities
    Offers extensive integration options with various third-party applications and systems, enabling seamless data flow and enhanced functionality.

Possible disadvantages of Emarsys

  • Cost
    Emarsys can be relatively expensive, particularly for small to medium-sized businesses, which might find the pricing challenging.
  • Learning Curve
    Despite its user-friendly interface, new users might still experience a learning curve due to the platform's comprehensive features and capabilities.
  • Customization Limitations
    Some users have noted that there are limitations in terms of customization options, which might restrict tailoring the platform to specific business needs.
  • Support and Training
    While Emarsys provides customer support, some users feel that the level of support and training provided could be improved for better onboarding and troubleshooting.
  • Complexity of Advanced Features
    The advanced features and tools available in Emarsys, such as AI and predictive analytics, might be complex to use effectively without specialized knowledge or training.

AB Tasty videos

+ Add

Discover AB Tasty with Rémi, CEO

More videos:

  • Review - AB Tasty Talks Boosting Conversion by Understanding the Customer Journey

Emarsys videos

+ Add

The Emarsys Marketing Platform

More videos:

  • Review - How City Beach accelerated growth with the Emarsys AI Retail Platform
  • Review - Emarsys Employee Reviews - Q3 2018

Category Popularity

0-100% (relative to AB Tasty and Emarsys)

AB Tasty

Emarsys

A/B Testing
100 100%
A/B Testing
0% 0
Email Marketing
0 0%
Email Marketing
100% 100
Web Analytics
100 100%
Web Analytics
0% 0
Email Marketing Platforms
0 0%
Email Marketing Platforms
100% 100

User comments

Share your experience with using AB Tasty and Emarsys. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare AB Tasty and Emarsys

AB Tasty Reviews

15 Best A/B Testing Tools And Software (2021 List)
AB Tasty is one of the best A/B testing software recommended for folks looking for an AI-powered gem to increase conversions and leads to their digital assets. A robust tool with great functionality. You will like its built-in widget library that most A/B testing software lacks.
Source: www.einsstark.tech
18 Top A/B Testing Tools Reviewed by CRO Experts
AB Tasty offers A/B testing, split testing, multivariate testing, and funnel testing capabilities. Using AB Tasty’s visual editor, you are able to quickly put together variants and tests and receive real-time reports with confidence levels on your goals.
Source: conversionxl.com

Emarsys Reviews

We have no reviews of Emarsys yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Emarsys seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

AB Tasty mentions (0)

We have not tracked any mentions of AB Tasty yet. Tracking of AB Tasty recommendations started around Mar 2021.

Emarsys mentions (2)

  • Create a custom Jackson JsonSerializer und JsonDeserializer for mapping values
    The first paragraph "The requirements and history" from the first article describes the requirements for Emarsys to rewrite the values for the payload. - Source: dev.to / almost 2 years ago
  • Create a custom Symfony Normalizer for mapping values
    The task was to integrate a CRM (Emarsys) into the e-commerce platform. - Source: dev.to / about 2 years ago

What are some alternatives?

When comparing AB Tasty and Emarsys, you can also consider the following products

Optimizely - A/B testing you'll actually use.

Klaviyo - Klaviyo helps brands own the customer experience, grow higher-value relationships, and deliver more personalized marketing experiences across email, mobile, and web.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Criteo - Build, scale, and activate first-party audiences with The Commerce Media Platform.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

TargetBay - TargetBay is a complete eCommerce revenue generation platform.

Loading...