Software Alternatives, Accelerators & Startups

Adsmurai VS Smartly.io

Compare Adsmurai VS Smartly.io and see what are their differences

Adsmurai logo Adsmurai

An all-in-one digital marketing platform that integrates, automates, and scales campaigns through the power of AI and data to deliver measurable results and higher ROI.

Smartly.io logo Smartly.io

Smartly.io is the leading Facebook ad optimization solution for agencies and performance marketers
  • Adsmurai
    Image date //
    2025-03-11

Adsmurai Marketing Platform is the AI-powered, all-in-one solution that transforms digital marketing execution—automating workflows, optimizing performance, and maximizing ROI. Designed for brands and agencies that demand efficiency, precision, and scalability, it centralizes campaign management, data intelligence, and omnichannel execution in a single ecosystem.

Adsmurai Marketing Platform drives operational efficiency, cuts down on manual tasks, and maximizes return on investment. Adapting quickly to changing market dynamics, and unlock transformative growth—backed by a future-ready, privacy-compliant architecture.

  • Smartly.io Landing page
    Landing page //
    2023-10-09

Adsmurai

$ Details
paid Free Trial $300.0 / Monthly
Platforms
Cross Platform
Release Date
2014 January
Startup details
Country
Spain
State
Catalonia
City
Barcelona
Founder(s)
Marc Elena, Otto Wüst, Juan A. Robles
Employees
250 - 499

Smartly.io

Website
smartly.io
$ Details
-
Platforms
-
Release Date
2013 January
Startup details
Country
Finland
City
Helsinki
Founder(s)
Kristo Ovaska
Employees
250 - 499

Adsmurai features and specs

  • Dashboards
    Adsmurai Planning & Dashboards help brands and agencies move faster, smarter, and with greater impact.
  • Feeds
    Adsmurai Feeds uses AI and Machine Learning to optimize product catalogs across Meta, Google, TikTok, Pinterest, and Programmatic.
  • Creatives
    With Adsmurai Creatives, your ads aren’t just made—they’re engineered for success, helping brands move faster and scale effortlessly.
  • MMMs
    Adsmurai’s Marketing Mix Modeling (MMMs) redefines how brands measure, allocate, and optimize their ad spend.

Smartly.io features and specs

  • Automation
    Smartly.io automates repetitive tasks such as ad creation, optimization, and reporting, freeing up time for marketers to focus on strategy and creativity.
  • Integrations
    It integrates with major social media platforms like Facebook, Instagram, and Snapchat, centralizing ad management.
  • Creative Optimization
    The platform offers tools for dynamic creative optimization, allowing users to automatically test and optimize ad creatives for better performance.
  • Scalability
    Smartly.io can handle large-scale campaigns efficiently, making it suitable for both small businesses and large enterprises.
  • Real-Time Reporting
    Provides real-time reporting and analytics, enabling marketers to make informed decisions quickly.
  • User-Friendly Interface
    The platform is designed to be user-friendly, with a clean interface that makes it easier to navigate through different features.

Possible disadvantages of Smartly.io

  • Cost
    Smartly.io is a premium service that may be expensive for small businesses or startups with limited budgets.
  • Complexity
    The platform offers a wide range of features, which can be overwhelming for new users or those not well-versed in digital advertising.
  • Learning Curve
    Despite its user-friendly interface, there is still a learning curve associated with mastering all the functionalities of the platform.
  • Limited Platform Support
    While it integrates well with major social media platforms, it may not support all advertising channels desired by some businesses.
  • Customer Support
    Some users have reported that the customer support can be slow to respond or not as helpful as expected.

Adsmurai videos

ADSMURAI DASHBOARDS: VISUALISE AND IMPROVE YOUR CAMPAIGNS IN MINUTES

More videos:

  • Demo - ADSMURAI MARKETING PLATFORM TO CREATE PERSONALISED ADS AND OPTIMISE YOUR FEEDS
  • Demo - DISCOVER THE REAL IMPACT OF EACH ADVERTISING CHANNEL 🚀

Smartly.io videos

How to Automate Facebook Advertising at Scale - Smartly.io

More videos:

  • Tutorial - Thomas Roberts, Smartly.io: how to scale facebook advertising
  • Review - Smartly.io Case Study for Hopper: Scale, automate and optimize hundreds of new offers every day

Category Popularity

0-100% (relative to Adsmurai and Smartly.io)
Marketing Platform
100 100%
0% 0
Sales And Marketing
0 0%
100% 100
Social Advertising
100 100%
0% 0
Marketing Tools
0 0%
100% 100

Questions and Answers

As answered by people managing Adsmurai and Smartly.io.

What makes your product unique?

Adsmurai's answer

Adsmurai stands out by offering an AI-powered, all-in-one marketing platform that automates, optimizes, and scales digital advertising with precision. Unlike traditional solutions, it combines data integration, dynamic creatives, real-time monitoring, and advanced attribution models into a single ecosystem. With One Tag for privacy-first tracking, MMMs for precise budget allocation, and AI-enhanced feeds and creatives, Adsmurai eliminates inefficiencies and maximizes ROI across Meta, Google, TikTok, Pinterest, and Programmatic.

Why should a person choose your product over its competitors?

Adsmurai's answer

Adsmurai transforms marketing execution with automation, AI-driven insights, and real-time optimization. Unlike competitors, it provides a holistic view of campaign performance, centralizing data from multiple sources (GA4, CRM, e-commerce) while ensuring seamless execution, smarter budget allocation, and privacy-compliant tracking. The result? Less manual work, better results, and full control over every ad dollar spent.

How would you describe your primary audience?

Adsmurai's answer

Adsmurai serves mid-to-large brands, agencies, and e-commerce businesses looking to automate, optimize, and scale their digital advertising efforts. Our platform is designed for performance-driven marketers who need AI-powered attribution, seamless data integration, and cross-channel optimization to maximize efficiency and ROI across Meta, Google, TikTok, Pinterest, and beyond.

What's the story behind your product?

Adsmurai's answer

At Adsmurai, precision, creativity, and a commitment to excellence drive everything we do. Since 2014, Marc Elena, Juan Antonio Robles, and Otto Wüst have been on a mission to make a positive impact on people through better advertising.

We’re not just here to ride the wave of digital marketing—we’re here to lead it. As official partners of the world’s top advertising platforms and creators of the Adsmurai Marketing Platform, we’ve built an all-in-one solution that simplifies the complex. Our tools empower marketers to seamlessly manage their Paid Media campaigns from start to finish, leaving more time to focus on what really matters: connecting with audiences.

Which are the primary technologies used for building your product?

Adsmurai's answer

Adsmurai Marketing Platform is powered by AI, Machine Learning, and cloud-based integrations that drive automated campaign execution, predictive analytics, and real-time data visualization. Key technologies include:

  • Marketing Mix Modeling (MMMs): Advanced attribution modeling for budget optimization.
  • One Tag: Privacy-compliant serverless event tracking.
  • Feeds & Creatives: Automated AI-driven optimization of product catalogs and ad creatives.
  • Dashboards & Reporting: Real-time data aggregation from GA4, CRM, and Paid Media sources.
  • Agency Operations Hub: The command center for marketing teams, streamlining budget control, business insights, and automation to drive efficiency and scalable growth.
  • Brand Tracker GPT: AI-powered brand monitoring that tracks visibility in generative AI platforms, providing real-time insights to enhance positioning and digital impact.

Who are some of the biggest customers of your product?

Adsmurai's answer

  • Mango
  • FC Barcelona
  • Desigual
  • Unicef
  • Parfois
  • Grupo Planeta
  • Stradivarius
  • Camper
  • Hurley
  • Damm
  • Hush Puppies
  • Quadis
  • Wilson
  • HP

User comments

Share your experience with using Adsmurai and Smartly.io. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, Smartly.io seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Adsmurai mentions (0)

We have not tracked any mentions of Adsmurai yet. Tracking of Adsmurai recommendations started around Mar 2021.

Smartly.io mentions (1)

  • [hiring] Mandarin speaking Full-time digital marketing specialist
    - Experience with PowerPoint, Excel (pivot tables and common formulas), and Microsoft Office. Experience using Smartly.io a plus. Source: almost 3 years ago

What are some alternatives?

When comparing Adsmurai and Smartly.io, you can also consider the following products

Hunch Ads - Hunch combines AI & automation for media & creative workflows to help brands automate creative production and delivery.

Facebook for Business - Facebook Business gives the latest news, advertising tips, best practices and case studies to meet the business goals.

ROI Hunter - ROI Hunter is a Product Marketing Platform - a powerful platform for e-commerce combining the creation of attention-grabbing and better-performing creatives with product-level performance and customer data.

SocialPilot - SocialPilot is an app designed to help businesses and professionals with social media marketing.

AdEspresso - Optimize your Facebook Ads Easily, Like Morning Coffee

Fomo - Fomo turns your site into the online equivalent of a busy store