Totally agree on the point about too much focus on demographics! That's exactly what we've found at akin. The real workhorse is the comparison (semantic differentials) with two equally preferential motivations. Source: almost 3 years ago

We're thinking about setting up our brand focus on a 1950s theme and even aiming to create an office space that follows this. Https://akin.nz/. Source: almost 3 years ago

Most of my friends at Canva and Atlassian swear by Dovetail (dovetail.com) which was pretty much built for this workflow. Source: 7 months ago

2 - DoveTail: Qual study tool; really love this one and it has a lot of features. Auto-transcription, sentiment analysis, and customizable data organization to streamline research analysis. Source: 7 months ago

Dovetail. We have played with this for our studies and really like it, it creates video clips out of your time stamps. https://dovetail.com/. Source: about 1 year ago

Nice way to visualize your research. There is also an app called Dovetail where you can also tag and organize findings. Source: over 1 year ago

Https://dovetailapp.com/ and https://condens.io/ (both excellent and specifically focused on user research). Source: about 2 years ago