We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.
Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.
That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!
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Based on our record, Amplitude seems to be a lot more popular than Latana. While we know about 38 links to Amplitude, we've tracked only 1 mention of Latana. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
Amplitude.com — 1 million monthly events, up to 2 apps. - Source: dev.to / 5 months ago
* [Amplitude](https://amplitude.com/) Would like to know what you use for your startup and what you like/dislike in these tools today. - Source: Hacker News / 12 months ago
Context | London, UK | Full-time | Onsite | https://getcontext.ai | B2B SaaS We’re building the analytics stack for generative AI text interfaces: think [Amplitude](https://amplitude.com/) for ChatGPT. Thousands of businesses are building new products and features using LLMs, and they need a new analytics stack to help them understand user behaviour and build great product experiences. Check out our product demo... - Source: Hacker News / about 1 year ago
I think you might have the term of art wrong - it sounds like you're looking for a charting library, rather than an analytics tool? (most folks assume analytics in the sense of product analytics, like https://plausible.io/ or https://amplitude.com/). - Source: Hacker News / about 1 year ago
But how can you be sure you’re making the right changes? It’s impossible to read your clients’ minds, but A/B testing might just be the next best thing. In this article, I’ll guide you through conducting an A/B test on an Android (Kotlin) application using ConfigCat’s feature flag management system and Amplitude. - Source: dev.to / about 1 year ago
The company that provided the data for the report is not actually a polling organization. It is a marketing firm whose competency appears to be conducting brand awareness studies. Source: about 3 years ago
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