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Amplitude VS Snowplow

Compare Amplitude VS Snowplow and see what are their differences

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Amplitude logo Amplitude

Chart Your Path to Growth with Digital Analytics

Snowplow logo Snowplow

Snowplow is an enterprise-strength event analytics platform.
  • Amplitude Landing page
    Landing page //
    2023-10-06
  • Snowplow Landing page
    Landing page //
    2023-10-05

Our Mission is to empower data teams to build a strategic data capability that delivers high-quality, complete, and relevant data across the business. Our users and customers use Snowplow for numerous use cases – from web and mobile analytics to advanced analytics and the production of AI & ML ready data, whilst maintaining data privacy compliance. Our customers reflect the diversity of use cases that Snowplow solves and includes Strava, The Wall Street Journal, CapitalOne, WeTransfer, Nordstrom, DataDog, Auto Trader, GitLab and many more.

Amplitude features and specs

  • Comprehensive Analytics
    Amplitude provides extensive and granular data analytics tools, allowing companies to deeply understand user behavior and product performance.
  • User-Friendly Interface
    The platform features an intuitive and easy-to-use interface that helps users quickly navigate and extract valuable insights without a steep learning curve.
  • Real-Time Data
    Amplitude offers real-time analytics, enabling businesses to make quick decisions based on the most up-to-date information available.
  • Advanced Segmentation
    The tool allows for advanced user segmentation, helping businesses target specific groups of users to better understand their needs and behaviors.
  • Integration Capabilities
    Amplitude integrates seamlessly with other software tools and systems, allowing for a cohesive data ecosystem and easier data management.
  • Behavioral Cohorts
    The platform provides detailed cohort analysis, helping companies track how specific user groups behave and evolve over time.

Possible disadvantages of Amplitude

  • Pricing
    Amplitude can be expensive, especially for smaller businesses or startups that have limited budgets for analytics tools.
  • Complexity for Advanced Features
    While the basic features are user-friendly, some of the more advanced analytics capabilities can be complex and may require a steep learning curve.
  • Data Volume Limitations
    In the lower-tier plans, there are limitations on the amount of data that can be tracked and analyzed, which can be restrictive for growing businesses.
  • Customer Support
    Some users have reported that customer support can be slow or not as helpful as expected, potentially delaying issue resolution.
  • Initial Setup
    The initial setup process can be time-consuming and may require technical expertise, which could be a hurdle for some companies.

Snowplow features and specs

  • Data Ownership
    Snowplow allows organizations to own their data end-to-end, providing more control over data collection, storage, and usage compared to third-party analytics platforms.
  • Flexibility
    The platform offers a high degree of customization, allowing businesses to track custom events and define their own data structures, which is ideal for complex or unique data needs.
  • Real-time Analytics
    Snowplow supports real-time data processing, which enables organizations to make swift, data-driven decisions and insights.
  • Open Source
    Being an open-source solution, Snowplow can be adopted without licensing costs, and there is a community for support and continuous development.
  • Cross-Platform Tracking
    Snowplow allows for tracking across multiple platforms and devices, providing a unified view of the customer journey.
  • Data Enrichment
    The solution offers capabilities to enrich event data with additional context such as geo-location or user session data, adding more value to raw data.

Possible disadvantages of Snowplow

  • Complex Setup
    Setting up Snowplow requires significant technical expertise, including infrastructure management, which may be a barrier for smaller teams or companies without specialized resources.
  • Maintenance Effort
    Ongoing maintenance and updates to the Snowplow setup can be labor-intensive, requiring continuous monitoring and management.
  • Infrastructure Costs
    While Snowplow itself is open source, the infrastructure required to run it (e.g., servers, databases, data storage) can be costly.
  • Learning Curve
    Due to its flexibility and customization options, there is a steep learning curve for new users, which may delay the onboarding process.
  • Data Privacy Responsibility
    Since organizations own their data, they are also fully responsible for compliance with data privacy regulations (e.g., GDPR), necessitating additional efforts in data governance.

Amplitude videos

+ Add

Amplitude Review

More videos:

  • Review - Amplitude Review
  • Demo - Amplitude Product Demo
  • Review - Amplitude Review (PS4)

Snowplow videos

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What is Snowplow

Category Popularity

0-100% (relative to Amplitude and Snowplow)

Amplitude

Snowplow

Analytics
81 81%
Analytics
19% 19
Web Analytics
77 77%
Web Analytics
23% 23
Mobile Analytics
100 100%
Mobile Analytics
0% 0
Data Dashboard
0 0%
Data Dashboard
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Amplitude and Snowplow

Amplitude Reviews

10 Best Mixpanel Alternatives for Product Analytics in 2024
Amplitude Analytics is a product intelligence platform that helps businesses improve customer engagement based on customer behavior and analysis. It’s a comprehensive analytics platform with everything you need to track behavioral data across multiple digital properties and optimize product experiences.
Source: clickup.com
7 best Mixpanel alternatives to understand your users
Amplitude, on the other hand, is strong in real-time quantitative analysis. It uses customizable dashboards for detailed cohort studies. Moreover, it excels in tracking user activities across various devices—desktops, smartphones, tablets—giving a more complete view of user behavior. Mixpanel also tracks across devices, but keeps separate timelines for each, making the user...
Source: www.hotjar.com
Best Mixpanel Alternatives for SaaS
Amplitude is a powerful analytics tool that gives organizations in-depth, real-time insights into product usage and user behavior. It offers various features, including event segmentation, funnel analysis, user cohorts, and retention analysis. With Amplitude, you can create a custom dashboard to collate multiple charts and reports on a single page. Amplitude’s robust...
Source: userpilot.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Amplitude, a leading analytics platform, offers a standout feature called the Growth Discovery Engine, which utilizes predictive analysis to help businesses foresee behaviors that lead to significant user growth.
Source: medium.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Amplitude, a leading analytics platform, offers a standout feature called the Growth Discovery Engine, which utilizes predictive analysis to help businesses foresee behaviors that lead to significant user growth.
Source: rishikap372.medium.com

Snowplow Reviews

We have no reviews of Snowplow yet.
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Social recommendations and mentions

Based on our record, Amplitude should be more popular than Snowplow. It has been mentiond 42 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Amplitude mentions (42)

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Snowplow mentions (10)

  • Open-source data collection & modeling platform for product analytics
    We’ve also thought about Ops :-). There’s a backend 'Collector' that stores data in Postgres, for instance to use while developing locally, or if you want to get set up quickly. But there’s also full integration with Snowplow, which works seamlessly with an existing Snowplow setup as well. - Source: dev.to / over 2 years ago
  • What are the different ways to collect large amounts of data, like millions of rows?
    Sure thing! Say you run an online store. Your source systems could be the inventory, orders or customer databases. You could also track click/site behavior with something like snowplow. An ERP system is essentially just a combination of what I mentioned previously. Another good example is a CRM such as Salesforce or Zendesk. Hopefully that helps! Source: almost 3 years ago
  • The Big Data Game – Because even a simple query can send you on an unexpected journey. Help the 8-bit data engineer to get the data
    Well if you have to structure and create Schema and manage Data Warehouses, you need a tool to do that, so in the background you see SnowPlow, which helps you do just that. Make the data into some kind of sensible structure so that later on business analysts can come see whats up. Want to do a quarterly report on how you performed, go to the application that goes to the data warehouse and builds your report for... Source: about 3 years ago
  • Reference Data Stack for Data-Driven Startups
    We also have telemetry set up on our Monosi product which is collected through Snowplow,. As with Airbyte, we chose Snowplow because of its open source offering and because of their scalable event ingestion framework. There are other open source options to consider including Jitsu and RudderStack or closed source options like Segment. Since we started building our product with just a CLI offering, we didn’t need a... - Source: dev.to / about 3 years ago
  • Ask HN: Best alternatives to Google Analytics in 2021?
    Https://matomo.org That's the only full featured open source competitor I am aware of, so it should be mentioned. https://snowplowanalytics.com/ Somewhat FOSS. There was a story there, but I don't remember the details. - Source: Hacker News / over 3 years ago
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What are some alternatives?

When comparing Amplitude and Snowplow, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Glass Analytics - Google Analytics alternative that shows you exactly how visitors become customers.

Matomo - Matomo is an open-source web analytics platform

Simple Analytics - The privacy-first Google Analytics alternative located in Europe.

Fathom Analytics - Simple, trustworthy website analytics (finally)

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