Software Alternatives, Accelerators & Startups

Brand24 VS Okta

Compare Brand24 VS Okta and see what are their differences

Brand24 logo Brand24

Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights. This tool is designed to keep track of online conversations about your brand, products, and competitors.

Okta logo Okta

Enterprise-grade identity management for all your apps, users & devices
  • Brand24 Landing page
    Landing page //
    2023-03-09
  • Brand24 Mentions Tab
    Mentions Tab //
    2024-03-14
  • Brand24 Social Media Reach
    Social Media Reach //
    2024-03-14
  • Brand24 Influencers Tab
    Influencers Tab //
    2024-03-14

It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites.

Some of the key features of Brand24 are:

  • Real-time online media monitoring,
  • AI sentiment analysis to understand the tone of the conversation,
  • Estimated social and non-social reach to determine the potential audience size,
  • Share of voice to see how much of the conversation is about your brand compared to competitors,
  • AI topic analysis to identify the most discussed topics,
  • Emotion and emoji analysis to understand the emotional response of the audience,
  • AI insights, trends, and recommendations to help you make data-driven decisions,
  • Competitor monitoring and comparison to track your competitors' performance,
  • Geo analysis to see where the conversation is happening,
  • Reputation and presence scores to measure your brand's online reputation,
  • Trending hashtags and links to identify the most popular trends,
  • Influencer discovery to find key influencers in your industry,
  • Advanced filters to sort the data and get more specific insights,
  • Comprehensive reports to help you visualize and understand the data.

With Brand24, you can increase brand awareness, improve customer support, measure your marketing efforts, conduct a competitor analysis, do social selling, prevent PR crises, and many more.

  • Okta Landing page
    Landing page //
    2023-05-11

Brand24

$ Details
paid Free Trial $79.0 / Monthly (3 keywords, 2K mentions/mo, 1 users ,Update every 12h and more.)
Platforms
Browser Slack Windows iOS Android
Release Date
2011 January

Brand24 features and specs

  • Real-time online media monitoring: Yes
  • AI sentiment analysis: Yes
  • Estimated social and non-social reach: Yes
  • Share of voice: Yes
  • AI topic analysis: Yes
  • Emotion and emoji analysis: Yes
  • AI insights, trends, and recommendations: Yes
  • Competitor monitoring and comparison: Yes
  • Geo analysis: Yes
  • Reputation and presence scores : Yes
  • Trending hashtags: Yes
  • Influencer discovery: Yes
  • Advanced filters: Yes
  • Comprehensive reports: Yes

Okta features and specs

No features have been listed yet.

Brand24 videos

See what people are saying about your company on the web! | Brand24

More videos:

  • Demo - How can Brand24 protect your business reputation?

Okta videos

Okta | What Does Okta Do?

More videos:

  • Review - Okta | What Is Okta?
  • Review - Okta User Experience

Category Popularity

0-100% (relative to Brand24 and Okta)
Reputation Management
100 100%
0% 0
Identity And Access Management
Social Media Marketing
100 100%
0% 0
Identity Provider
0 0%
100% 100

Questions and Answers

As answered by people managing Brand24 and Okta.

What makes your product unique?

Brand24's answer

Brand24 goes beyond merely gathering mentions; it analyzes mentions and presents actionable insights.

Why should a person choose your product over its competitors?

Brand24's answer

Brand24 offers a strong combination of comprehensive monitoring, timely alerts, detailed analysis, and ease of use, making it a compelling choice for businesses looking to closely monitor and engage with their online presence.

How would you describe your primary audience?

Brand24's answer

Business of all sizes, Marketing Agencies, Public Relations (PR) Professionals, Social Media Managers, Customer Service Teams, Product Managers and Developers, Influencers and Content Creators.

What's the story behind your product?

Brand24's answer

Brand24's story begins in 2011 in Poland, founded by Michał Sadowski and a team of co-founders. The idea was born out of the need for businesses to understand what was being said about them online. Before the widespread availability of sophisticated media monitoring tools, companies found it challenging to track mentions across the vast expanse of the internet, including social media, blogs, forums, and news sites. This gap in the market led to the creation of Brand24, a tool designed to make digital listening accessible to companies of all sizes.

Who are some of the biggest customers of your product?

Brand24's answer

4000+ brands of all sizes, including: Ikea, Intel, Vichy, Samsung, Carlsberg, Intel.

User comments

Share your experience with using Brand24 and Okta. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Brand24 and Okta

Brand24 Reviews

Tekpon Announces the Top Social Media Management Tools for Businesses
Brand24 is a free online monitoring solution used by thousands of brands to identify and analyze social media mentions and online conversations related to their brands, competitors, and products. This powerful tool provides brands with an excellent, easy-to-use, and affordable solution to monitor crucial online conversations. With Brand24, brands can manage their online...
Awario alternatives: Brand24
Brand24 monitors more sources, serves more purposes, it offers more analysis and reporting features. It has great reviews and definitely a long-standing reputation. Brand24’s design is user-friendly and all of that for just a couple of dollars higher price. That’s why, if you are looking for Awario alternatives, you can check Brand24 out without hesitation.
Source: brand24.com
Best Customer Analytics Tools and Software in 2021
Next is Brand24, an online reputation management tool that lets you monitor your business online in real-time. Track your brand across social media, blogs, news, podcasts, forums, videos, and more, and keep an eye out on everything that’s happening around your brand. Brand24 helps users understand their customers better by giving them insights into what they are talking about.
Source: blog.bit.ai
10 Affordable News Monitoring Tools to Keep You in the Know
Good food, road cycling and outdoor adventures are just some of the things that excite me in life. There's also Brand24, digital marketing and advertising -- some day I'd love to try the last one. Loving English language and literature since a kid.
Source: brand24.com
22 PR Tools for Monitoring & Managing Media Relations in 2020
Brand24 lets you track social mentions and sentiment online to better understand how a brand is being talked about and perceived online. You can share alerts with other team members for one-on-one follow-ups, and the tool allows you to monitor the sentiment and mentions of competitors for a more realistic view of how the brand matches up.

Okta Reviews

Top 10 Best SAML Identity Providers List for SSO (Pros and Cons)
Okta is one of the popular cloud solutions that allow SSO vendors to easily access cloud and on site applications via any device, from anywhere at any time with the use of robust security policies. Able to directly integrate with 4000+ applications and also existing directories and identity solutions a company uses. Primarily integrates every service that offers SAML.
12 User Authentication Platforms [Auth0, Firebase Alternatives]
Okta is again a flagbearer of password-less security. However, you can ask for the strongest passwords with Okta as well.
Source: geekflare.com
Top 11 Identity & Access Management Tools
Okta is a development tool for backend user identity and a workforce management solution. It is a flexible system that aims to be a one-stop solution for all IAM needs. Currently, Okta falls short on passwordless solutions, prompting users to change their passwords often. In addition, users also report some technical issues with logins.
Source: spectralops.io
Best identity access management software 2022
Okta enables organizations to secure and manage their extended enterprise, whether on-premises or in a private, public or hybrid cloud. With more than 6,000 pre-built integrations to applications and infrastructure providers, Okta claims that its customers can securely adopt the technologies they need to fulfil their missions. Okta provides SSO (single sign-on), MFA...
Source: www.zdnet.com
10 Best Auth0 Alternatives and Similar Platforms
Okta provides a solution that meets the demands of the IT department, end-users and business leaders, with no lengthy service engagements necessary. You can use Okta to secure cloud and web-based software across the whole organization.

Social recommendations and mentions

Based on our record, Okta seems to be more popular. It has been mentiond 6 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Brand24 mentions (0)

We have not tracked any mentions of Brand24 yet. Tracking of Brand24 recommendations started around Mar 2021.

Okta mentions (6)

  • How to use PassportJS for authentication in NodeJS
    The majority of the codebases I've worked on over the years have always favoured using JSON web-tokens (JWT) or Authentication-as-a-Service platforms (Auth0, Okta etc) for authentication logic. These are indeed excellent choices! however, on smaller projects I find these to always seem to be overkill. Recently I started working on a chrome extension that performs social sign-in using twitter OAuth API and... - Source: dev.to / over 1 year ago
  • Millennials, what confuses you about Gen Z?
    This happened to me three days ago! A new employee had trouble logging into our intranet, which is at OurCompanyName.okta.com. He was going to okta.com. Source: over 1 year ago
  • Access Control System (ACS) Architecture
    Maybe go to okta.com , they have some cool solutions, might give you some ideas. Source: over 2 years ago
  • GameStop knows. DRS 💜
    Okta.com is being used by gamestop to power the login to the creator platform. their favicon is a dark blue circle. Source: over 2 years ago
  • Login with email is now shown as an option?
    The email field is used for domains which have set up Okta, Onelogin, or other specialized identity providers. The login page has to redirect you not just to a single okta.com/onelogin.com/etc authenticator as it does with Google/Microsoft/GitHub, but to the specific OAuth endpoint set up for the specific domain. So it needs to know what domain you're trying to authenticate against so it can redirect you to the... Source: over 2 years ago
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What are some alternatives?

When comparing Brand24 and Okta, you can also consider the following products

mention - Media monitoring made easy with Mention. Create alerts on your name, brand, competitors and be informed in real-time of any mention on the web and social networks

Auth0 - Auth0 is a program for people to get authentication and authorization services for their own business use.

SproutSocial - Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Try it for free.

OneLogin - On-demand SSO, directory integration, user provisioning and more

BrandWatch - The best social monitoring tool

Microsoft Azure Active Directory - Azure Active Directory is a comprehensive identity and access management cloud solution that provides a robust set of capabilities to manage users and groups and help secure access to applications including Microsoft online services like Office 365 …