Software Alternatives, Accelerators & Startups

Brand24 VS Postman

Compare Brand24 VS Postman and see what are their differences

Brand24 logo Brand24

Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights. This tool is designed to keep track of online conversations about your brand, products, and competitors.

Postman logo Postman

The Collaboration Platform for API Development
  • Brand24 Landing page
    Landing page //
    2023-03-09
  • Brand24 Mentions Tab
    Mentions Tab //
    2024-03-14
  • Brand24 Social Media Reach
    Social Media Reach //
    2024-03-14
  • Brand24 Influencers Tab
    Influencers Tab //
    2024-03-14

It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites.

Some of the key features of Brand24 are:

  • Real-time online media monitoring,
  • AI sentiment analysis to understand the tone of the conversation,
  • Estimated social and non-social reach to determine the potential audience size,
  • Share of voice to see how much of the conversation is about your brand compared to competitors,
  • AI topic analysis to identify the most discussed topics,
  • Emotion and emoji analysis to understand the emotional response of the audience,
  • AI insights, trends, and recommendations to help you make data-driven decisions,
  • Competitor monitoring and comparison to track your competitors' performance,
  • Geo analysis to see where the conversation is happening,
  • Reputation and presence scores to measure your brand's online reputation,
  • Trending hashtags and links to identify the most popular trends,
  • Influencer discovery to find key influencers in your industry,
  • Advanced filters to sort the data and get more specific insights,
  • Comprehensive reports to help you visualize and understand the data.

With Brand24, you can increase brand awareness, improve customer support, measure your marketing efforts, conduct a competitor analysis, do social selling, prevent PR crises, and many more.

  • Postman Landing page
    Landing page //
    2021-07-23

Brand24

$ Details
paid Free Trial $79.0 / Monthly (3 keywords, 2K mentions/mo, 1 users ,Update every 12h and more.)
Platforms
Browser Slack Windows iOS Android
Release Date
2011 January

Postman

Pricing URL
-
$ Details
Platforms
Windows Mac OSX Linux
Release Date
-

Brand24 features and specs

  • Real-time online media monitoring: Yes
  • AI sentiment analysis: Yes
  • Estimated social and non-social reach: Yes
  • Share of voice: Yes
  • AI topic analysis: Yes
  • Emotion and emoji analysis: Yes
  • AI insights, trends, and recommendations: Yes
  • Competitor monitoring and comparison: Yes
  • Geo analysis: Yes
  • Reputation and presence scores : Yes
  • Trending hashtags: Yes
  • Influencer discovery: Yes
  • Advanced filters: Yes
  • Comprehensive reports: Yes

Postman features and specs

No features have been listed yet.

Brand24 videos

See what people are saying about your company on the web! | Brand24

More videos:

  • Demo - How can Brand24 protect your business reputation?

Postman videos

POST/CON 2018 workshop in review: Running Postman Collections

More videos:

  • Review - POST/CON 2018 workshop in review: Postman Collections
  • Tutorial - How to Share Postman Collections

Category Popularity

0-100% (relative to Brand24 and Postman)
Reputation Management
100 100%
0% 0
API Tools
0 0%
100% 100
Social Media Marketing
100 100%
0% 0
APIs
0 0%
100% 100

Questions and Answers

As answered by people managing Brand24 and Postman.

What makes your product unique?

Brand24's answer

Brand24 goes beyond merely gathering mentions; it analyzes mentions and presents actionable insights.

Why should a person choose your product over its competitors?

Brand24's answer

Brand24 offers a strong combination of comprehensive monitoring, timely alerts, detailed analysis, and ease of use, making it a compelling choice for businesses looking to closely monitor and engage with their online presence.

How would you describe your primary audience?

Brand24's answer

Business of all sizes, Marketing Agencies, Public Relations (PR) Professionals, Social Media Managers, Customer Service Teams, Product Managers and Developers, Influencers and Content Creators.

What's the story behind your product?

Brand24's answer

Brand24's story begins in 2011 in Poland, founded by Michał Sadowski and a team of co-founders. The idea was born out of the need for businesses to understand what was being said about them online. Before the widespread availability of sophisticated media monitoring tools, companies found it challenging to track mentions across the vast expanse of the internet, including social media, blogs, forums, and news sites. This gap in the market led to the creation of Brand24, a tool designed to make digital listening accessible to companies of all sizes.

Who are some of the biggest customers of your product?

Brand24's answer

4000+ brands of all sizes, including: Ikea, Intel, Vichy, Samsung, Carlsberg, Intel.

User comments

Share your experience with using Brand24 and Postman. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Brand24 and Postman

Brand24 Reviews

Tekpon Announces the Top Social Media Management Tools for Businesses
Brand24 is a free online monitoring solution used by thousands of brands to identify and analyze social media mentions and online conversations related to their brands, competitors, and products. This powerful tool provides brands with an excellent, easy-to-use, and affordable solution to monitor crucial online conversations. With Brand24, brands can manage their online...
Awario alternatives: Brand24
Brand24 monitors more sources, serves more purposes, it offers more analysis and reporting features. It has great reviews and definitely a long-standing reputation. Brand24’s design is user-friendly and all of that for just a couple of dollars higher price. That’s why, if you are looking for Awario alternatives, you can check Brand24 out without hesitation.
Source: brand24.com
Best Customer Analytics Tools and Software in 2021
Next is Brand24, an online reputation management tool that lets you monitor your business online in real-time. Track your brand across social media, blogs, news, podcasts, forums, videos, and more, and keep an eye out on everything that’s happening around your brand. Brand24 helps users understand their customers better by giving them insights into what they are talking about.
Source: blog.bit.ai
10 Affordable News Monitoring Tools to Keep You in the Know
Good food, road cycling and outdoor adventures are just some of the things that excite me in life. There's also Brand24, digital marketing and advertising -- some day I'd love to try the last one. Loving English language and literature since a kid.
Source: brand24.com
22 PR Tools for Monitoring & Managing Media Relations in 2020
Brand24 lets you track social mentions and sentiment online to better understand how a brand is being talked about and perceived online. You can share alerts with other team members for one-on-one follow-ups, and the tool allows you to monitor the sentiment and mentions of competitors for a more realistic view of how the brand matches up.

Postman Reviews

Beeceptor vs Postman
You cannot download request log. Although, you can use Postman APIs to query and retrieve.
Source: beeceptor.com
Top 15 MuleSoft Competitors and Alternatives
Postman is an API platform with the world’s largest public API hub that helps developers design, build, test, and iterate APIs. In 2022, Postman served over 20 million developers and 500,000 organizations.
Top 10 HTTP Client and Web Debugging Proxy Tools (2023)
Are you a developer thrilled with APIs? Then Postman HTTP client and web debugging proxy tool is for you. Now why is this even a choice to use? Postman is ultimately one of the platforms that do anything APIs. It builds, organizes APIs, tests, monitors, documents, and most of all debugs web applications.
12 HTTP Client and Web Debugging Proxy Tools
Postman is unarguably one of the more popular HTTP clients used for debugging web applications. It allows for faster and easier API development.
Source: geekflare.com
Best API Monitoring and Observability Tools in 2023
Postman free plan: Provides a maximum of 1000 calls to Postman API, Mock server calls, and monitoring API calls. Pricing starts at $12/month for the paid plan.
Source: apitoolkit.io

Social recommendations and mentions

Based on our record, Postman seems to be more popular. It has been mentiond 27 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Brand24 mentions (0)

We have not tracked any mentions of Brand24 yet. Tracking of Brand24 recommendations started around Mar 2021.

Postman mentions (27)

  • How to use ApyHub to Build a Serverless Function in NodeJs?
    Once deployed, thoroughly test your serverless function to confirm it behaves as expected. Invoke the function manually from the cloud platform’s console or use tools like Postman, Apidog, or Fusion ( Fusion is ApyHub’s own API Client ) to test HTTP-triggered functions. Ensure the function executes correctly and handles errors gracefully. - Source: dev.to / 4 months ago
  • Mastering Microservices: A Hands-On Tutorial with Node.js, RabbitMQ, Nginx, and Docker
    To test the API endpoints, you can use Postman. Download and install Postman from Postman's official website. - Source: dev.to / 5 months ago
  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Postman — Simplify workflows and create better APIs – faster – with Postman, a collaboration platform for API development. Use the Postman App for free forever. Postman cloud features are also free forever with certain limits. - Source: dev.to / 5 months ago
  • How I Built A Santa Chatbot To Mess With My Brother
    The API tests were dirt simple. I use the SAM CLI to build and deploy my cloud resources to AWS. So when I was building the API, I would deploy to my account using the CLI in VS Code, then immediately run a collection in Postman using their VS Code extension. I never had to leave my IDE and could run a full end-to-end workflow within seconds of my deployment being complete. All I had to do was switch tabs to my... - Source: dev.to / 7 months ago
  • Are you kidding me?
    I had the network guys opening up for getpostman.com and postman.com because it said so when trying to log in to Postman. And just when I click login it jumps to postman.co just forgetting the m. Are you kidding me? Who came up with this? You probably cost me this days work. Source: 7 months ago
View more

What are some alternatives?

When comparing Brand24 and Postman, you can also consider the following products

mention - Media monitoring made easy with Mention. Create alerts on your name, brand, competitors and be informed in real-time of any mention on the web and social networks

Boomi - The #1 Integration Cloud - Build Integrations anytime, anywhere with no coding required using Dell Boomi's industry leading iPaaS platform.

SproutSocial - Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Try it for free.

Insomnia REST - The most intuitive cross-platform REST API Client 😴

BrandWatch - The best social monitoring tool

MuleSoft Anypoint Platform - Anypoint Platform is a unified, highly productive, hybrid integration platform that creates an application network of apps, data and devices with API-led connectivity.