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Braze VS Salesforce Mobile Studio

Compare Braze VS Salesforce Mobile Studio and see what are their differences

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Braze logo Braze

Braze is an engagement platform that empowers growth by helping marketing teams to build customer loyalty through mobile, omni channel customer experiences.

Salesforce Mobile Studio logo Salesforce Mobile Studio

Salesforce Marketing Cloud is innovating mobile marketing software with customizable 1:1 personalized messages. Get more in touch with your customers.
  • Braze Landing page
    Landing page //
    2023-10-14
  • Salesforce Mobile Studio Landing page
    Landing page //
    2023-07-04

Braze features and specs

  • Comprehensive User Engagement
    Braze offers a wide range of tools for user engagement, including in-app messaging, push notifications, emails, and more. This allows brands to maintain consistent and timely communication with users across different channels.
  • Advanced Personalization
    With its robust data analytics and segmentation capabilities, Braze allows for highly personalized marketing campaigns. This includes custom user journeys, targeted messaging, and dynamic content tailored to individual user behaviors and preferences.
  • Seamless Integrations
    Braze supports seamless integration with a variety of third-party services and platforms, including data warehouses, CRM systems, and marketing tools. This allows for a more cohesive and comprehensive marketing strategy.
  • Real-Time Data Processing
    Braze is capable of processing data in real-time, which is crucial for making timely decisions and responding quickly to user behavior and trends. This improves the relevancy of marketing efforts.
  • User-Friendly Interface
    The platform boasts an intuitive and user-friendly interface. This simplifies the process of creating, managing, and analyzing marketing campaigns, making it accessible even to those without advanced technical skills.

Possible disadvantages of Braze

  • Cost
    Braze can be expensive, especially for small businesses or startups. The pricing model is typically based on the number of users, which can escalate costs as the user base grows.
  • Complexity
    While the platform is powerful, it can also be complex. New users might face a steep learning curve, and getting the most out of the platform might require a significant investment in training and onboarding.
  • Limited Customization in Some Areas
    Although Braze offers numerous features, there might be limitations in customization for specific needs or unique use cases. This could be a drawback for companies with very specific requirements.
  • Dependency on Third-Party Integrations
    While the support for integrations is a strength, it can also be a weakness. Reliance on third-party tools can create dependencies, which might be problematic if those services face issues or if there are compatibility problems.
  • Data Privacy Concerns
    Handling large volumes of user data comes with inherent privacy risks. Companies using Braze must ensure they comply with data protection regulations and implement robust security measures to protect user information.

Salesforce Mobile Studio features and specs

No features have been listed yet.

Braze videos

+ Add

Braze - Fast and Simple Analytics with Snowflake and Looker

More videos:

  • Review - Brazed aluminium joint strength test
  • Tutorial - How to start braze refrigerators pipes - review for TurboTorch TX504 with MapPRO for Refrigeration

Salesforce Mobile Studio videos

+ Add

Salesforce Mobile Studio Demo | Salesforce

Category Popularity

0-100% (relative to Braze and Salesforce Mobile Studio)

Braze

Salesforce Mobile Studio

Mobile Push Messaging
100 100%
Mobile Push Messaging
0% 0
Email Marketing
0 0%
Email Marketing
100% 100
Web Push Notifications
100 100%
Web Push Notifications
0% 0
Email Marketing Platforms
0 0%
Email Marketing Platforms
100% 100

User comments

Share your experience with using Braze and Salesforce Mobile Studio. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, Braze seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Braze mentions (1)

  • Scaling Ruby on Rails with Fastly at Braze
    Braze is a service that powers "customer-centric interactions between consumers and brands in real-time" with a "data-driven cross-channel solution." Braze has customers like Burger King, DraftKings, HBO Max, Mercari, NASCAR, Overstock, U.S. Soccer and others. Source: almost 3 years ago

Salesforce Mobile Studio mentions (0)

We have not tracked any mentions of Salesforce Mobile Studio yet. Tracking of Salesforce Mobile Studio recommendations started around Mar 2021.

What are some alternatives?

When comparing Braze and Salesforce Mobile Studio, you can also consider the following products

OneSignal - Customer engagement platform used by over 1 million developers and marketers; the fastest and most reliable way to send mobile and web push notifications, in-app messages, emails, and SMS.

Insider - Insider enables marketers to leverage personalization, predictive segmentation and real-time technologies to boost digital growth.

Ocamba - An all-in-one marketing solution designed to help you increase your revenue with push notifications, web & mobile analytics, and ad exchange technology.

Iterable - Highly-personalized, mobile-optimized email marketing

Airship - Mobile marketing solutions across all major mobile platforms.

Klaviyo - Klaviyo helps brands own the customer experience, grow higher-value relationships, and deliver more personalized marketing experiences across email, mobile, and web.

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