Software Alternatives, Accelerators & Startups

Canny VS Marketo

Compare Canny VS Marketo and see what are their differences

Canny logo Canny

Canny helps you collect and organize feature requests to better understand customer needs and prioritize your roadmap.

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • Canny Landing page
    Landing page //
    2023-09-14
  • Marketo Landing page
    Landing page //
    2023-07-17

Canny videos

How to Collect Customer Feedback Using Canny.io

Marketo videos

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to Canny and Marketo)
Customer Feedback
100 100%
0% 0
Email Marketing
0 0%
100% 100
User Feedback
100 100%
0% 0
Marketing Automation
0 0%
100% 100

User comments

Share your experience with using Canny and Marketo. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Canny and Marketo

Canny Reviews

18 Best Idea Management Software to Facilitate Innovation 2023
Canny is an AI tool that helps teams capture, organize, and analyze product feedback so they can better understand what their customers want to see. Canny allows you to add relevant company data from other work tools, categorize feedback based on use cases, and filter the requests you see rolling in so no customer request goes untouched.
Source: clickup.com
30+ Customer Feedback Tools comparison
The coverage rate metric measures the percentage of users that have provided you with feedback. UserVoice reports that at least 15% coverage rate is considered satisfactory with typical rate ranging up to 50%. While Canny customers see a typical rate of 5%.
Source: clearflask.com

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

Social recommendations and mentions

Based on our record, Canny seems to be more popular. It has been mentiond 41 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Canny mentions (41)

  • Affordable product management tool to track OKR and product roadmaps
    This is a slightly different feature set, but being more customer feedback centric rather than OKR centric might be worth considering: https://canny.io/. Source: 7 months ago
  • Feedback SaaS platform dedicated to Flutter - rate my idea
    Solutions like canny.io makes >$2M in ARR. My aim is to create product combining some features from canny and wiredash. Source: 7 months ago
  • Feedback SaaS platform dedicated to Flutter - rate my idea
    Researched the market and found https://wiredash.io/ - which is great tool, but it costs so much. 99 usd monhtly is.... 5 hours of work in Poland, where I live. Also I want to share project roadmap with my users inside it. Something like https://canny.io/ integrated into app. Source: 7 months ago
  • Ask HN: Who is hiring? (November 2023)
    Canny | Software Engineer | REMOTE | Full-time | https://canny.io Canny helps software companies keep track of feature requests to build better products. * Early-stage startup, 17 person team, $3m+ annual recurring revenue * 100% remote, distributed across US, Canada, Spain, Turkey * Bootstrapped and profitable https://careers.canny.io/?utm_source=hn Why work at Canny: https://canny.io/blog/work-at-canny/. - Source: Hacker News / 8 months ago
  • Creating a task from template without selecting the list
    Please don't ask me to raise this on canny.io, this is not a feature request. I just want to know you either already know about it, or you will take this info and create your own task to sort it out. Neither should you ask me for screen images as this is a obvious issue found after a few minutes of playing with the functionality. Source: 10 months ago
View more

Marketo mentions (0)

We have not tracked any mentions of Marketo yet. Tracking of Marketo recommendations started around Mar 2021.

What are some alternatives?

When comparing Canny and Marketo, you can also consider the following products

Upvoty - User feedback in 1 simple overview 🔥

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Nolt - A fast & beautiful way to collect user feedback

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

productboard - Beautiful and powerful product management.

Pardot - Salesforce B2B marketing automation