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Clixtell VS Lookback

Compare Clixtell VS Lookback and see what are their differences

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Clixtell logo Clixtell

Clixtell is a world leader in providing cutting edge solutions for call tracking & analytics, detecting & preventing Google Ads & Bing Ads click fraud activity and website video recording.

Lookback logo Lookback

See how people really use your app
  • Clixtell Landing page
    Landing page //
    2023-02-18

Clixtell’s advanced tools for online advertising in the digital era have brought its global reputation as a constantly growing and improving company that strives to provide a safe & transparent advertising experience for all businesses and agencies. The company helps to optimize and protect PPC campaigns, track calls, increase sales & profit and improve customer retention. This is done also by offering clients attractive proposals that will assure them with full protection from click fraud along with the highest level of tracking and monitoring tools.

  • Lookback Landing page
    Landing page //
    2023-03-14

Clixtell features and specs

  • Comprehensive Click Fraud Protection
    Clixtell provides detailed click fraud detection and protection, helping to prevent malicious clicks on your ads, which can save your advertising budget from being wasted.
  • Real-Time Click Monitoring
    The platform offers real-time monitoring of clicks, allowing you to respond quickly to any suspicious activity and make adjustments to your campaigns as needed.
  • Easy Integration
    Clixtell can be easily integrated with popular ad platforms like Google Ads, providing seamless functionality without requiring major technical adjustments.
  • Detailed Reporting
    Offers in-depth reports and analytics, providing insights into click patterns, which can help in optimizing marketing strategies and combating click fraud more effectively.
  • Custom Alerts
    Users can set up custom alerts for various click activity thresholds, ensuring that they are immediately notified of potential click fraud incidents.

Possible disadvantages of Clixtell

  • Cost
    Clixtell is a paid service, and for small businesses or those with limited budgets, the cost might be a concern compared to free or cheaper alternatives.
  • Complexity
    The abundance of features and settings might overwhelm new users, requiring a learning curve to fully utilize the platform's capabilities.
  • Dependency on Third-Party Integration
    While integration is easy, it is still dependent on third-party ad platforms, meaning any changes or issues with these platforms could impact Clixtell’s functionality.
  • Possible Over-Blocking
    There could be instances of legitimate clicks being flagged as fraudulent, which might lead to potential loss of genuine customer interactions.
  • Limited to Click-Based Campaigns
    Clixtell’s primary focus is on click fraud protection, which means it may not offer much value for businesses that rely heavily on impression-based campaigns.

Lookback features and specs

  • User Experience Testing
    Lookback excels in providing tools for user experience testing, allowing real-time sessions and moderated user research. This capability helps gather valuable insights into how users interact with a product.
  • Integration Capabilities
    Lookback integrates well with other tools and platforms, which means it can fit into existing workflows with minimal disruption. This enhances its utility as part of a comprehensive user research toolset.
  • Session Recording
    The platform allows for high-quality session recording, which is crucial for revisiting user interactions and identifying pain points or areas for improvement.
  • Ease of Use
    Lookback is noted for its user-friendly interface, making it accessible for both experienced researchers and those new to user experience testing.
  • Stakeholder Collaboration
    The tool allows stakeholders to observe sessions live, which can be instrumental in aligning team members and decision-makers on product improvements.

Possible disadvantages of Lookback

  • Cost
    Lookback can be relatively expensive, particularly for small teams or startups. The pricing model might not be accessible for everyone.
  • Learning Curve
    Although generally user-friendly, there is a learning curve associated with mastering all its features. This might require initial time investment, especially for teams new to user research.
  • Internet Dependency
    As a cloud-based solution, Lookback requires a reliable internet connection. Poor connectivity can disrupt testing sessions and affect the quality of data collected.
  • Privacy Concerns
    Handling and storing session recordings may raise privacy concerns, especially when dealing with sensitive user data. Appropriate measures and compliance with data protection regulations are necessary.
  • Limited Offline Capabilities
    The platform has limited functionality in offline scenarios, which may be a drawback for field research or environments with inconsistent internet access.

Analysis of Clixtell

Overall verdict

  • Clixtell is considered a reputable service for businesses looking to combat click fraud and optimize their advertising campaigns. Many users find its tools effective and valuable in protecting their ad spend and improving ROI.

Why this product is good

  • Clixtell is known for its advanced click fraud detection and prevention technology, which helps businesses protect their online advertising investments. It offers real-time monitoring, detailed reports, and automated blocking of fraudulent activities to ensure ad budgets are spent effectively. Additionally, it provides features such as call tracking and conversion intelligence to enhance marketing strategies.

Recommended for

  • Online advertisers
  • Digital marketing agencies
  • Businesses experiencing high levels of click fraud
  • Companies seeking to improve call tracking and conversion rates

Analysis of Lookback

Overall verdict

  • Lookback is a highly effective tool for teams that prioritize user-centric design and want to deeply understand their audience's needs and behaviors. Its robust features and ease of use make it a top choice for many product teams and UX professionals. However, the suitability of Lookback may depend on specific team needs and budget considerations.

Why this product is good

  • Lookback is a user research and testing platform designed to help teams gather qualitative insights through live interviews, user testing, and feedback sessions. It allows teams to observe how users interact with their products, enabling them to make informed design decisions and improve user experience. The platform offers features such as session recordings, real-time collaboration, and in-depth analysis tools, making it a valuable asset for UX researchers and product teams.

Recommended for

    Lookback is recommended for UX designers, product managers, researchers, and any teams focused on enhancing user experience through qualitative research. It is particularly beneficial for companies that conduct frequent user testing and need a reliable platform for collecting, analyzing, and sharing insights effectively.

Clixtell videos

+ Add

Clixtell | Reliable, Powerful, User-Friendly Click Fraud Protection Software

Lookback videos

+ Add

Lookback.io Review by Craig Tomlin of UsefulUsability

More videos:

  • Review - The Avengers Review Part 1 (Lookback Review)
  • Review - Lookback / Review Of 2017

Category Popularity

0-100% (relative to Clixtell and Lookback)

Clixtell

Lookback

Fraud Detection And Prevention
100 100%
Fraud Detection And Prevention
0% 0
User Experience
0 0%
User Experience
100% 100
Fraud Prevention
100 100%
Fraud Prevention
0% 0
Usability
0 0%
Usability
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Clixtell and Lookback

Clixtell Reviews

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Lookback Reviews

Best 8 Affordable UserZoom Alternatives in 2023
Our last tip for a good online tool for doing moderated and unmoderated user testing is Lookback.io. This tool is a great alternative to UserZoom if you already have a pool of user testers and want a lot of customization options for your user testing workflow.
Source: blog.uxtweak.com

What are some alternatives?

When comparing Clixtell and Lookback, you can also consider the following products

ClickCease - ClickCease is a click fraud detection and protection solution.

UserTesting.com - Usability testing has never been easier. Get videos of real people speaking their thoughts as they use websites, mobile apps, prototypes and more!

ClickGUARD - At ClickGUARD, we help Google Ads professionals protect and optimize their campaigns. Our mission is to completely eliminate wasteful ad traffic, beyond click fraud.

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

TrafficGuard - Triple layered ad fraud protection for brands, agencies and ad networks.

UserZoom - Test, measure, and monitor UX with our cost-effective all-in-one platform. UserZoom is a cloud-based solution for online usability testing.

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