Software Alternatives, Accelerators & Startups

Contentful VS Sanity.io

Compare Contentful VS Sanity.io and see what are their differences

Contentful logo Contentful

You don't need another CMS. You need a better way to manage content — unified, structured, and ready to deploy to any digital channel.

Sanity.io logo Sanity.io

Sanity.io a platform for structured content that comes with an open-source editor that you can customize with React.js.
  • Contentful Landing page
    Landing page //
    2023-10-07
  • Sanity.io Landing page
    Landing page //
    2023-08-23

Sanity treats your content as structured data and makes it available through a simple and powerful API. Content can be created and edited in our collaborative editor, called the Sanity Studio, which is a fully customizable, client-side web application. You can run the studio on your laptop, host it with us on Sanity.io, or deploy it on your own web server.

Contentful

$ Details
-
Platforms
-
Release Date
2013 January
Startup details
Country
Germany
State
Berlin
City
Berlin
Founder(s)
Paolo Negri
Employees
250 - 499

Sanity.io

Website
sanity.io
$ Details
freemium
Platforms
JavaScript Cross Platform PHP REST API GraphQL API GROQ Generic HTTP API Go
Release Date
2017 November
Startup details
Country
United States
State
California
Founder(s)
Even Westvang
Employees
10 - 19

Contentful features and specs

  • Scalability
    Contentful is designed to handle high traffic and large volumes of content, making it a suitable choice for enterprise-level applications.
  • Flexibility
    Contentful provides a headless CMS solution that allows you to deliver content across multiple platforms including websites, mobile apps, and IoT devices.
  • API-first approach
    Contentful's robust API enables developers to easily fetch, manage, and deliver content programmatically.
  • Customizable content models
    Users can define their own content types and relationships, offering great flexibility in how content is structured and managed.
  • Multi-language support
    Contentful natively supports multiple languages, which is beneficial for global businesses needing localized content.
  • Extensive integrations
    Contentful can be easily integrated with various third-party services, enhancing its functionality and adaptability.
  • User-friendly interface
    The platform offers an intuitive admin interface that makes it easy for non-technical users to manage content.
  • Strong community and support
    Contentful has a large community of developers and provides extensive documentation and support resources.

Possible disadvantages of Contentful

  • Cost
    Contentful can be expensive, especially for small businesses or startups, as its pricing scales with the amount of content and API calls.
  • Complexity
    The initial setup and customization can be complex, requiring a good understanding of both the platform and RESTful APIs.
  • Dependence on developers
    While the platform is user-friendly, leveraging its full potential often requires significant developer input, particularly for custom integrations and advanced features.
  • Limited built-in features
    Contentful focuses on being a pure headless CMS, which means it lacks some built-in features like website themes or e-commerce functionalities that are present in other CMS platforms.
  • Performance issues
    Some users have reported performance issues when managing a very large number of content entries or making a high volume of API requests.
  • Learning curve
    There is a learning curve, particularly for users new to headless CMS architecture and API-centric content management.

Sanity.io features and specs

  • Real-time Collaboration
    Sanity.io supports real-time collaboration, allowing multiple users to work on the same content simultaneously without conflict, which is ideal for teams.
  • Customizable Content Models
    It offers high flexibility with its schema definitions, enabling users to create complex content structures tailored to specific needs.
  • Headless CMS
    As a headless CMS, Sanity.io decouples the backend from the frontend, allowing developers to use any framework or technology stack to present content.
  • Live Preview
    Sanity.io provides a live preview feature, enabling content editors to see changes in real-time before publishing them.
  • Scalable Infrastructure
    Powered by a scalable and performant backend, it can handle high traffic and large amounts of content, suitable for enterprises.
  • Extensible with Plugins
    The platform supports plugins, which means you can extend its capabilities with community or custom-built plugins.

Possible disadvantages of Sanity.io

  • Learning Curve
    Due to its flexible and powerful schema configuration, new users may find it challenging to get started without proper documentation or guidance.
  • Cost
    While it offers a free tier, the costs can escalate for larger projects or enterprises requiring more sophisticated features and higher limits.
  • Complex Setup
    The initial setup can be complex, especially for non-technical users, as it involves configuring schemas, setting up the development environment, and understanding APIs.
  • Limited Out-of-the-box Features
    Compared to some traditional CMS platforms, Sanity.io offers fewer out-of-the-box features which may require additional customization or development effort.
  • Dependency on Internet Connection
    Being an entirely cloud-based solution, it requires a stable internet connection for content management, which could be a limitation in areas with poor connectivity.

Contentful videos

Bits & Bytes Ep. 1 - What is Contentful?

More videos:

  • Review - A Quick look at contentful | #CodingPhase
  • Review - Gatsby And Contentful - The Headless CMS Approach - Episode 1

Sanity.io videos

Build a Portfolio Site with Sanity.io and Gatsby — Learn With Jason

More videos:

  • Tutorial - How to deploy a transcription microservice for Sanity.io on Zeit’s now

Category Popularity

0-100% (relative to Contentful and Sanity.io)
CMS
62 62%
38% 38
Blogging
65 65%
35% 35
Blogging Platform
70 70%
30% 30
Headless CMS
65 65%
35% 35

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Contentful and Sanity.io

Contentful Reviews

  1. Eleanor Bennett
    · Digital Marketing Specialist at Logit.io ·
    Very generous free plan

    The free plan of Contentful is generous enough to allow us to run a successful technology blog without having to pay for any overheads to run it. We used them as an alternative to the previously used Ghost. We have experienced a lot of growth since this migration.

    🏁 Competitors: Ghost

21 Headless CMS Platforms That You Should Check Out
Contentful integrates with many tools and helps you create your content quickly. It is mostly used for e-commerce websites.
Source: popupsmart.com
Best Headless CMS in 2022
Contentful is an API-driven headless CMS that focuses on content and the backend. It is considered one of the best systems for small to medium enterprises. You can edit content anywhere by any smart device and integrate it with other services such as Dropbox.
Source: flatlogic.com
Best Headless CMS for 2020
Yes, hosted providers, such as Contentful would be easier to use but it literally comes with a price...
Source: dev.to
11 Headless CMS to Consider for Modern Application
It uses RESTful API development kits for all popular languages. Contentful is welcoming newcomers, so anyone can quickly create data entries.
Source: geekflare.com
34 Headless CMS That Should Be On Your Radar
Founded in 2013, Germany-based Contentful offers an API-driven headless CMS. Contentful’s RESTful API gives developers full programmatic control of content, digital assets, and translations. The platform also takes advantage of caching techniques as well as external CDN integrations to enable the delivery of API payloads in the sub-100ms range.
Source: www.cmswire.com

Sanity.io Reviews

21 Headless CMS Platforms That You Should Check Out
We have listed 21 headless CMS platforms with their pros and cons. However, it can be said that Strapi, Ghost, Sanity, Graph CMS are among the best headless CMS platforms that you can consider using. These platforms have higher G2 ratings and are easy to use.
Source: popupsmart.com
Best Headless CMS in 2022
Sanity is one of the best headless CMS on the market, which proves by using it such companies as Nike, Figma, National Geographic, and others. Sanity is very flexible in terms of development.
Source: flatlogic.com
Best Node.js CMS platforms for 2022
Sanity can be used for much more than conventional web experiences. Sanity finds its applications in everything from portfolio and company websites to ecommerce applications.
34 Headless CMS That Should Be On Your Radar
Launched in 2015, Sanity is an open source headless CMS that was developed in Oslo, Norway. Built on JavaScript and React.js, Sanity features a WYSIWYG rich text editor which allows you to embed editable data in running text and defer markup to render time. It also comes with a Sweet Query API that enables you to cache multiple queries on a single request.
Source: www.cmswire.com

Social recommendations and mentions

Based on our record, Sanity.io should be more popular than Contentful. It has been mentiond 56 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Contentful mentions (10)

  • How to connect nextjs app to contenful cms - 2025
    First, you need to register on the Contentful website and create an account. - Source: dev.to / 3 months ago
  • My blog post workflow
    Next, I’ll copy and paste the draft text to my CMS. I’ve been using Contentful since working there in 2021. I use Rich Text rather than Markdown for my posts and what’s great about this is that copying and pasting from Notion preserves hyperlinks and formatting. If I’m including anything else like code samples, images and other embedded media, I add those as separate linked entries manually whilst working through... - Source: dev.to / about 1 year ago
  • How to Style Markdown in Next.JS Using React-Markdown and SASS
    If you have a blog or website with articles or long text documents, markdown is your friend. It makes authoring documents so much easier and more intuitive than straight HTML. Markdown has a far smaller learning curve than HTML and can easily be taught to non-tech-savvy writers. Markdown editors are also built-in to headless CMSs like Contentful. - Source: dev.to / over 2 years ago
  • Looking to Create a Wordpress Style Website with Python / Flask
    It depends on the requirements, but this might actually call for a headless CMS like Forestry.io or Contentful coupled with a Static Site Generator like Hugo. The CMS will manage users/permissions/data hierarchy and provide a simple frontend for users to add content, lay out pages, etc. And then when they save a change, the SSG will re-run and render everything to static HTML/CSS/JS. Source: almost 3 years ago
  • How to Create a Blog Using Next.js and Contentful CMS
    Contentful is a headless content management system (CMS). Headless simply means there is no front-end to display the content to the consumer. It's basically a database, but much easier to setup and maintain than a traditional relational database. Contentful provides a very easy-to-use API for fetching and managing content. They also support GraphQL queries if you're into that. - Source: dev.to / almost 3 years ago
View more

Sanity.io mentions (56)

  • Build a Modern Blog with Next.js 14 & Sanity: A Step-by-Step Guide
    A blog without a CMS can lead to endless frustration and wasted time. Sanity.io simplifies the entire process, allowing you to focus on your content. - Source: dev.to / 9 months ago
  • A Deep Dive into Sanity's Visual Editing and Presentation Tool: The developer view
    Hey there! Our colleagues over at Sanity.io, who are always at the forefront of structured content, have just rolled out two super cool features: Visual Editing and the Presentation tool. They unveiled these at their online shindig on November 17th, 2023, and let me tell you, it's got developers all over the world talking! - Source: dev.to / over 1 year ago
  • Odd server-client side issue (fetch and data transfer to client)
    I am fetching data from sanity.io (an array), the load function in my +page.ts file looks like this:. Source: over 1 year ago
  • Lets code together - Looking for coding buddies
    Tools Im comfortable with: next, tailwinds, zustand/zod/redux, shadcn, sanity.io, framer motion, typescript & more. Source: over 1 year ago
  • How to add user auth with Clerk to Nextjs (App Directory) and store it in Embedded Sanity CMS
    Go to sanity.io sign up for an account. Sanity gives instructions on how to create the studio however since we are embedding the studio on a Nextjs project we can just ignore them and navigate to https://www.[sanity.io/manage](http://sanity.io/manage). If Sanity created a project for you click on it and copy the project ID, if they didn’t you can click on Create a new project on the top and then copy the project... - Source: dev.to / over 1 year ago
View more

What are some alternatives?

When comparing Contentful and Sanity.io, you can also consider the following products

WordPress - WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.

Strapi - Manage any content. Anywhere. The leading open-source headless CMS. 100% JavaScript / TypeScript and fully customizable.

Drupal - Drupal - the leading open-source CMS for ambitious digital experiences that reach your audience across multiple channels. Because we all have different needs, Drupal allows you to create a unique space in a world of cookie-cutter solutions.

Prismic - prismic.io is a web software you can use to manage content in any kind of website or app. API-driven.

Croct - Dynamic and high-performance component-based headless CMS that simplifies product optimization and helps product teams scale experimentation without over-relying on developers.

Joomla - Joomla! is the mobile-ready and user-friendly way to build your website. Choose from thousands of features and designs. Joomla! is free and open source.