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Evergage VS Looker

Compare Evergage VS Looker and see what are their differences

Draxlr
Turn SQL Data into Decisions. Build professional dashboards and data visualizations without technical expertise. Easily embed analytics anywhere, receive automated alerts, and discover AI-powered insights all through a straightforward interface. featured
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Evergage logo Evergage

Evergage's real time web personalization software can help you boost engagement, increase revenue and drive more conversions. Web personalization software that's easy to use.

Looker logo Looker

Looker makes it easy for analysts to create and curate custom data experiences—so everyone in the business can explore the data that matters to them, in the context that makes it truly meaningful.
  • Evergage Landing page
    Landing page //
    2023-10-06
  • Looker Landing page
    Landing page //
    2023-10-11

Looker is a business intelligence platform with an analytics-oriented application server that sits on top of relational data stores. The Looker platform includes an end-user interface for exploring data, a reusable development paradigm for creating data discovery experiences, and an extensible API set so the data can exist in other systems. Looker enables anyone to search and explore data, build dashboards and reports, and share everything easily and quickly.

Evergage features and specs

  • Personalization
    Evergage excels in offering advanced personalization capabilities that tailor content and user experiences in real-time based on behavior, context, and other data points.
  • Ease of Integration
    The platform integrates smoothly with other systems and tools, offering robust APIs and SDKs that facilitate seamless connections with existing technologies.
  • Real-Time Analytics
    Evergage provides real-time analytics and reporting, enabling businesses to make data-driven decisions quickly by offering valuable insights into user behavior.
  • Customer Segmentation
    The platform supports detailed customer segmentation, allowing for precise targeting and more effective marketing campaigns.
  • AI and Machine Learning
    Utilizes AI and machine learning to continuously optimize personalization strategies and enhance user experiences.

Possible disadvantages of Evergage

  • Complexity
    Due to its vast array of features, new users may find the platform complex and challenging to navigate without substantial onboarding and training.
  • Cost
    Evergage can be expensive, especially for small to medium-sized businesses, making it less accessible to companies with limited budgets.
  • Learning Curve
    The detailed customization options and functionalities come with a steep learning curve, requiring time and effort to master.
  • Customer Support
    Some users have reported that customer support can be slow to respond, which can be problematic when urgent issues arise.
  • Customization Limitations
    Though highly customizable, some advanced customizations might require technical expertise and programming knowledge, limiting accessibility for non-technical users.

Looker features and specs

  • Powerful Data Modeling
    Looker uses LookML, a proprietary modeling language, making it possible to transform raw data into meaningful metrics and dimensions, providing deep insights without needing SQL expertise.
  • Ease of Use
    Its intuitive user interface enables non-technical users to create visualizations and reports with relative ease, reducing the workload on data teams.
  • Customization
    Looker offers extensive customization options for data exploration and visualization, allowing dashboards and reports to be tailored to specific user needs.
  • Embedded Analytics
    Provides robust capabilities for embedding analytics into applications or portals, broadening the scope of data-driven decision-making throughout the organization.
  • Real-time Data
    Supports real-time data analytics by querying live data, which ensures up-to-date insights and helps in making timely decisions.
  • Integrations
    Looker integrates seamlessly with a wide range of databases and cloud data warehouses, including Google BigQuery, Amazon Redshift, and Snowflake.

Possible disadvantages of Looker

  • Learning Curve
    LookML, while powerful, can be complex for beginners who are not already familiar with data modeling or SQL, resulting in a steep learning curve.
  • Cost
    Looker can be expensive, especially for small businesses, as pricing is typically based on the number of users and the data volume processed.
  • Performance
    Query performance can sometimes be slow, especially with complex data models and large data sets, which may impact the user experience.
  • Customization Constraints
    While Looker offers great customization, certain advanced customizations may require significant expertise and time, posing a potential barrier.
  • Limited Offline Capabilities
    Looker is primarily designed for online use, so it lacks robust offline capabilities, which can be a limitation for users who need access to data in situations without internet connectivity.

Analysis of Evergage

Overall verdict

  • Evergage is generally considered a strong solution for businesses looking to enhance their personalization strategies, particularly if they're already utilizing Salesforce products. Its robust set of features and real-time data capabilities make it a reliable choice for enterprises aiming to improve customer engagement and conversion rates.

Why this product is good

  • Evergage, now part of Salesforce and integrated into the Salesforce Marketing Cloud, provides advanced personalization tools and real-time customer engagement solutions. It is known for its ability to deliver personalized experiences across web, email, mobile, and other digital channels. The platform uses machine learning and rich data analytics to help businesses understand their customers and offer relevant, targeted content.

Recommended for

  • E-commerce businesses seeking to personalize online shopping experiences
  • Large enterprises utilizing Salesforce’s suite of products
  • Marketing teams aiming to leverage data-driven insights for customer engagement
  • Businesses focused on increasing conversion rates through targeted content

Analysis of Looker

Overall verdict

  • Looker is generally considered a robust solution for organizations looking to enhance their data-driven decision-making capabilities. Its flexibility, extensibility, and ease of use make it a strong contender in the BI space, though it may require some learning and setup effort to fully utilize its features.

Why this product is good

  • Looker is a data analytics platform that provides powerful tools for data exploration, visualization, and business intelligence. It offers a user-friendly interface and is known for its ability to connect to a wide variety of data sources. Looker's LookML, a modeling language, allows users to define data relationships and calculations, making it easier to create custom reports and dashboards. Additionally, it integrates well with other tools and supports collaboration with data teams.

Recommended for

  • Companies seeking scalable and flexible business intelligence solutions.
  • Organizations that need to integrate multiple data sources.
  • Teams looking for a collaborative platform with custom reporting capabilities.
  • Users who prefer a code-based approach to data modeling and analysis.

Evergage videos

+ Add

Evergage Customer Data Platform

Looker videos

+ Add

Looker Review

More videos:

  • Tutorial - How To Use Looker as a Business User
  • Review - Looker Review - Off The Shelf Reviews

Category Popularity

0-100% (relative to Evergage and Looker)

Evergage

Looker

Analytics
32 32%
Analytics
68% 68
Data Dashboard
0 0%
Data Dashboard
100% 100
Email Marketing
100 100%
Email Marketing
0% 0
Business Intelligence
0 0%
Business Intelligence
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Evergage and Looker

Evergage Reviews

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Looker Reviews

Explore 7 Tableau Alternatives for Data Visualization and Analysis
Looker Studio, formerly Google Data Studio, is a user-friendly business intelligence tool that transforms raw data into interactive, customizable dashboards and reports. It integrates seamlessly with Google's ecosystem and supports various data sources, including Google Analytics and BigQuery. Looker Studio offers robust visualization capabilities and real-time collaborative...
Source: www.draxlr.com
Explore 6 Metabase Alternatives for Data Visualization and Analysis
To find the best Metabase alternative for your business, start by listing your specific requirements, such as customer support, data integrations, visualization options, user access controls, and budget. Compare these needs with the features of other BI tools like Draxlr, Tableau, Power BI, Looker, or Holistics. Once you've identified a few suitable options, take advantage...
Source: www.draxlr.com
5 best Looker alternatives
In this blog, we’ll dive into the best 5 Looker alternatives currently dominating the market. Whether you're seeking a Looker alternative with enhanced features, better pricing, or a more tailored fit for your analytics needs, this guide will help you discover BI tool that could be a perfect match for your business.
Source: www.draxlr.com
10 Best Alternatives to Looker in 2024
Exploring alternatives to Looker isn't just about finding a different tool; it's about uncovering solutions that better address your specific business challenges and operational workflows. Here, we highlight five areas where Looker's limitations might lead you to consider other options.
Source: www.sigmacomputing.com
6 Best Looker alternatives
So who are Looker’s competitors? Our top 5 Looker alternatives provide data visualisation and exploration for business intelligence but also offer lower price points, less of a learning curve, and more accessibility for your non-tech team.
Source: trevor.io

Social recommendations and mentions

Based on our record, Looker seems to be more popular. It has been mentiond 14 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Evergage mentions (0)

We have not tracked any mentions of Evergage yet. Tracking of Evergage recommendations started around Mar 2021.

Looker mentions (14)

  • edit home page to add folder section
    Then in the "foldername" you can have 5 folders, each one for each of the groups. This means that when group1 enters looker.com, his default page will be the "foldername", which contains group1folder (he cannot see the rest of the folders if you have set the permissions correctly for each folder). Source: about 2 years ago
  • Stars, tables, and activities: How do we model the real world?
    Even if you want to make Wide Tables, combining fact and dimensions is often the easiest way to create them, so why not make them available? Looker, for example, is well suited to dimensional models because it takes care of the joins that can make Kimball warehouses hard to navigate for business users. - Source: dev.to / over 2 years ago
  • dbt for Data Quality Testing & Alerting at FINN
    We take daily snapshots of test results, aggregate them, and send Looker dashboards to the appropriate teams. - Source: dev.to / about 3 years ago
  • I'm a dev ID 10 T please help me
    Dashboard: I like to use Datastudio because it's easy (just like using google sheets), but you can also try out Looker. Source: over 3 years ago
  • The Data Stack Journey: Lessons from Architecting Stacks at Heroku and Mattermost
    For Growth and larger, I would recommend Looker. The only reason I wouldn't recommend it for the smaller company stages is that the cost is much higher than alternatives such as Metabase. With Looker, you define your data model in LookML, which Looker then uses to provide a drag-and-drop interface for end-users that enables them to build their own visualizations without needing to write SQL. This lets your... - Source: dev.to / over 3 years ago
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What are some alternatives?

When comparing Evergage and Looker, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Tableau - Tableau can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click.

Smartlook - Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

Microsoft Power BI - BI visualization and reporting for desktop, web or mobile

Heap - Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.

Sisense - The BI & Dashboard Software to handle multiple, large data sets.

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