Software Alternatives, Accelerators & Startups

Fathom Analytics VS Analyzify

Compare Fathom Analytics VS Analyzify and see what are their differences

Fathom Analytics logo Fathom Analytics

Simple, trustworthy website analytics (finally)

Analyzify logo Analyzify

Google tag manager and analytics app for your Shopify store
  • Fathom Analytics Landing page
    Landing page //
    2022-12-16
  • Analyzify Landing page
    Landing page //
    2022-03-02

Analyzify helps you collect essential data about your customers, marketing channels, and sales through a variety of channels including Google Tag Manager, Google Analytics 4, Facebook Pixel, Google Ads Conversions, Universal Analytics, and many others for your Shopify store. It’s time to make some informed decisions.

Fathom Analytics

$ Details
$14.0 / Monthly (100,000 Pageviews)
Platforms
-
Release Date
-

Analyzify

$ Details
paid $749.0 / One-off (One-time fee per store)
Platforms
Web Shopify Cloud Internet Explorer Google Chrome iPhone Firefox Browser
Release Date
2021 January

Fathom Analytics features and specs

No features have been listed yet.

Analyzify features and specs

  • Google Tag Manager (GTM): Insert GTM into your Shopify Store within a minute and get a ready-to-go GTM container that is tailored just for your store.
  • Google Analytics (GA4 + Universal): Set up Google Analytics 4 (GA4) and Universal Analytics Enhanced Ecommerce with many custom dimensions and metrics.
  • Advanced Data Layers: Advanved data layers for all available events and data. Click here for full breakdown.
  • Google Ads Conversions: Set up micro and macro conversions, get all sales data and have remarketing ready in your Google Ads account.
  • Facebook Pixel Events: Get all the important events in your Facebook Pixel together with your dynamic retargeting lists.

Fathom Analytics videos

FATHOM ANALYTICS REVIEW 🌟 INSTALL 💸 $100 (OPEN SOURCE)

More videos:

  • Review - Fathom Analytics, One-Click DigitalOcean installation guide

Analyzify videos

Intro to Google Tag Manager and Why Shopify Stores Need GTM

More videos:

  • Tutorial - How to Set up Google Analytics 4 on Shopify - GTM + Ecommerce Data layers [Shopify GA4 2022 Edition]

Category Popularity

0-100% (relative to Fathom Analytics and Analyzify)
Analytics
95 95%
5% 5
eCommerce
0 0%
100% 100
Web Analytics
100 100%
0% 0
Marketing
0 0%
100% 100

User comments

Share your experience with using Fathom Analytics and Analyzify. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Fathom Analytics and Analyzify

Fathom Analytics Reviews

We have no reviews of Fathom Analytics yet.
Be the first one to post

Analyzify Reviews

  1. The app is worth it alone but the customer service is top-notch!

    Super easy to get set up and running with Analyzify. The app is straightforward and simple, and Erman and the team were absolutely incredible at helping us through the onboarding process. Their customer service is wonderful and they've done a great job at addressing a bunch of questions via their articles as well. I would highly recommend this app and the team that stands behind it.

    👍 Pros:    Great customer support|Analytics reporting
  2. Best Shopify Google Analytics App!

    Awesome app, support team and easy set up. Strongly recommend them.

Social recommendations and mentions

Based on our record, Fathom Analytics seems to be a lot more popular than Analyzify. While we know about 58 links to Fathom Analytics, we've tracked only 5 mentions of Analyzify. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Fathom Analytics mentions (58)

  • Tell HN: My Favorite Tools
    A few apps that are a joy to use: https://ia.net/writer for writing. https://usecontrast.com/ for checking contrast. https://sipapp.io/ for picking colors. https://nova.app/ for editing code. https://cleanshot.com/ for screenshots. https://getpixelsnap.com/ for measuring elements on screen. https://netnewswire.com/ for reading things via RSS. https://panic.com/transmit/ for file transfers. https://usefathom.com/... - Source: Hacker News / 6 months ago
  • 11 Ways to Optimize Your Website
    There are many good, lightweight, and open-source alternatives to Google Analytics, such as Plausible, Matomo, Fathom, Simple Analytics, and so on. Many of these options are open-source, and can be self-hosted. - Source: dev.to / 8 months ago
  • Ask HN: Is Google Analytics that useful?
    Have you looked at Fathom[0] or GoatCounter? [0] https://usefathom.com/ [1] https://www.goatcounter.com/. - Source: Hacker News / 10 months ago
  • Companies must stop using Google Analytics
    Yes, you should absolutely not be using Google Analytics. They don't need more data, your users don't want to see cookie banners and most of you really don't need 99% of the data that you can filter through... I can't recommend Fathom (https://usefathom.com) enough. They have a huge focus on privacy-first tracking. You don't need to show a cookie banner and you can still track events etc. If you want $10 credit... - Source: Hacker News / about 1 year ago
  • I’ve roasted 850 landing pages in 2.5 years. Here are the 15 most common mistakes and how to fix them.
    Example: https://usefathom.com/ and june.so. Source: about 1 year ago
View more

Analyzify mentions (5)

  • Top Google Analytics Apps for Your Shopify Store
    Analyzify provides a turnkey data analytics setup for Shopify merchants, offering two different setup options in ‘Done-For-You’ and ‘Do-It-Yourself’. With Analyzify, you get features such as data layers, Google Tag Manager, Google Analytics 4, and other integrations that native Shopify doesn’t offer. Plus, it tracks events like add-to-cart, product list visits, and product list/category clicks. - Source: dev.to / over 1 year ago
  • Google Shutting Down Universal Analytics. Here is your complete tutorial to set up GA4 on Shopify including e-commerce events. [no-app]
    Ok Google is shutting the UA down BUT I couldn’t be sure from going through the homepage of Analyzify Does it currently support both GA4 and UA? Source: over 2 years ago
  • Need help with dataLayer/Conversions on new headless custom storefront.
    A quick Google search turned up this page, which looks like it might be related? https://analyzify.app/google-tag-manager-shopify/datalayer It looks like that company sells an app of some sort which might be useful as well. https://analyzify.app/. Source: over 2 years ago
  • dataLayers & Google Tag Manager & GA4 for Developers
    Even though GA4 is quite new, I have been fortunate to work with Google Analytics 4 intensely because of our GTM App for Shopify. GA4 is still under development and has some bugs but I love it and every day even more. - Source: dev.to / over 3 years ago
  • Just Published "Shopify - Google Tag Manager Course" (Free on Youtube)
    A note and disclaimer: I am a co-creator of Analyzify The courses do NOT feature or use Analyzify at all. It is created and structured for the ones that don't want to use an app for their Google Tag Manager and data-analytics setup. Source: over 3 years ago

What are some alternatives?

When comparing Fathom Analytics and Analyzify, you can also consider the following products

Plausible.io - Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺

SellerCenter - Store-oriented analytical tool

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Shopgram - A free analyzing tool for exploring top Shopify stores

Matomo - Matomo is an open-source web analytics platform

BareMetrics - SaaS Analytics for Stripe