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Freepik VS Shutterstock

Compare Freepik VS Shutterstock and see what are their differences

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Freepik logo Freepik

All-in-one AI creative suite with the highest-quality assets

Shutterstock logo Shutterstock

Shutterstock is a provider of stock photos, illustrations, and vector art. The website allows individuals to purchase a subscription and download copyrighted art for creative projects. Read more about Shutterstock.
  • Freepik Freepik Homepage
    Freepik Homepage //
    2025-02-17
  • Freepik Freepik AI Image Generator
    Freepik AI Image Generator //
    2025-02-17
  • Freepik Freepik AI Video Generator
    Freepik AI Video Generator //
    2025-02-17
  • Freepik Freepik AI Voice Generator & Freepik Tunes
    Freepik AI Voice Generator & Freepik Tunes //
    2025-02-17

Freepik is an innovative suite of AI tools and design assets designed to empower creators, designers, and marketers.

It offers a range of AI-driven tools, including an AI image generator, AI video generator, AI voice generator, AI background remover, and AI photo editor, all aimed at simplifying the creative process and enhancing productivity.

With its intuitive platform, Freepik allows users to generate high-quality images, refine designs, and customize content efficiently, making it an essential resource for anyone looking to streamline their design workflow with cutting-edge AI technology.

  • Shutterstock Landing page
    Landing page //
    2023-09-20

Freepik

Website
freepik.com
Pricing URL
Official Freepik Pricing
$ Details
freemium $5.75 / Monthly
Release Date
2010 January
Startup details
Country
Spain
Founder(s)
Alejandro Sánchez, Pablo Blanes and Joaquín Cuenca
Employees
500 - 999
Edit details

Shutterstock

Website
shutterstock.com
Pricing URL
-
$ Details
-
Release Date
-
Edit details

Freepik features and specs

  • AI Suite of Tools
    Freepik offers a range of AI-driven tools, including an AI image generator, AI video generator, AI voice generator, background remover and many more AI tools simplifying the creative process
  • Freepik AI Image Generator
    Freepik's AI Image Generator enables users to create high-quality, realistic images from text prompts, offering an advanced AI text-to-image solution with a variety of modes, including Flux, to suit different creative needs and styles.
  • Freepik AI Video Generator
    Freepik AI Video Generator is an intuitive online tool that converts text prompts or images into AI-generated videos. With its user-friendly interface, it provides multiple modes and customization options, making it an ideal solution for content creation, marketing, and design projects.
  • Free and Premium Options
    Users can access a large number of free resources as well as additional premium resources, AI tools for a subscription fee, catering to different budgets.
  • High-Quality Content
    Freepik offers high-quality design resources, making them perfect for professional projects. In addition to its vast library of design assets, Freepik also includes a variety of AI tools to help streamline the creative process and enhance productivity.
  • User-Friendly Interface
    The website is designed to be easy to navigate, with efficient search functionality and filters to help users quickly find the resources they need.
  • Regular Updates
    Freepik frequently updates its library with new content, ensuring users always have access to fresh, trending designs and the latest AI tools.
  • AI Voice Generator
    Create natural-sounding voices in any language instantly with our AI voice generator. Perfect for videos, presentations, e-learning, and more - all with just a few clicks.
  • AI Video Upscaler
    Freepik AI Suite integrates Topaz’s advanced upscaling technology, delivering exceptional video quality through a seamless and intuitive experience. With this video upscaler, you can easily master any video clip.
  • AI Image Upscaler
    Freepik Upscaler is your go-to tool for turning everyday images into stunning, high-resolution visuals. Made for everyone, from professional designers to casual hobbyists, Upscaler uses AI to refine the quality and resolution of your images, making every pixel pop.
  • AI Sound Effect Generator
    Sound is the heart of any story, from building tension in a thriller to creating ambiance for a game or podcast. Just type in your idea, and let the AI Sound Effect Generator create the perfect audio.
  • AI Background Remover
    Automatically erase backgrounds and highlight the subject of your images in a few simple steps. Quick, easy and professional results!
  • AI Photo Editor
    A powerful AI image editor that makes photo editing fast, easy, and intuitive. No skills needed—just vision, creativity, and full control over every detail.
  • AI Custom Characters
    Custom Characters makes it easy to create consistent, cohesive designs that look great in every pose and scene. Save time and keep your visuals on point for all your projects.

Shutterstock features and specs

  • Large Library
    Shutterstock offers millions of high-quality images, videos, and music tracks, providing a diverse and extensive selection for users.
  • Search Functionality
    Advanced search and filtering options make it easy to find exactly what you're looking for quickly.
  • Flexible Pricing Plans
    A variety of subscription plans and on-demand options allow users to select a payment method that fits their budget and needs.
  • High-Quality Content
    Stringent quality controls ensure that users have access to professional and high-resolution media.
  • Royalty-Free License
    All content is royalty-free, providing users with the peace of mind of knowing they can use the media without ongoing costs.
  • User-Friendly Interface
    The platform is designed to be intuitive and easy to navigate, even for those who are not tech-savvy.
  • API Access
    Shutterstock provides API access for businesses that need to integrate media directly into their own applications.

Possible disadvantages of Shutterstock

  • Cost
    Shutterstock can be relatively expensive, especially for individuals or small businesses with limited budgets.
  • Subscription Limitations
    Some subscription plans have limits on the number of downloads per month, which can be restrictive for high-demand users.
  • Stock Feel
    Some users feel that the images and videos can have a 'stock' or generic appearance, which may not suit all creative projects.
  • Watermarked Previews
    Previews of media assets have watermarks, making it difficult to fully assess an image's suitability before purchase.
  • Occasional Inconsistency
    Despite quality controls, there can be occasional inconsistency in the quality of available media.
  • Overused Content
    Popular images and videos may be widely used across multiple platforms, reducing originality in projects.
  • Complex Licensing for Commercial Use
    While content is royalty-free, licensing terms for commercial use can sometimes be complex and require careful review.

Freepik videos

+ Add

Freepik AI Video Upscaler

More videos:

  • Demo - Freepik AI Image Generator
  • Demo - Freepik AI Video Generator
  • Demo - Freepik AI Voice Generator & Freepik Tunes

Shutterstock videos

+ Add

How Much Money Can You Make on SHUTTERSTOCK in Your First Year? Earnings, Best Sellers, and Thoughts

More videos:

  • Review - Stock Photography for Beginners | Is Shutterstock Worth it in 2020?
  • Tutorial - Shutterstock Contributor Tutorial and Tips for Beginners

Category Popularity

0-100% (relative to Freepik and Shutterstock)

Freepik

Shutterstock

Photos & Graphics
31 31%
Photos & Graphics
69% 69
Image Marketplace
32 32%
Image Marketplace
68% 68
Design Tools
100 100%
Design Tools
0% 0
Stock Images
0 0%
Stock Images
100% 100

Questions and Answers

As answered by people managing Freepik and Shutterstock.

What makes your product unique?

Freepik's answer

Freepik stands out with its powerful suite of AI tools, including the AI Image Generator, which creates high-quality images from text prompts, and the AI Video Generator, which transforms text or images into videos. Additionally, the AI Voice Generator and Freepik Tunes enable realistic voiceovers and adding audio to any multimedia project. Along with its extensive library of stock images, vectors, and design assets, Freepik offers an all-in-one platform that simplifies content creation for designers, marketers, and content creators.

Why should a person choose your product over its competitors?

Freepik's answer

Freepik offers an all-in-one platform that combines powerful AI tools with an extensive collection of design assets. Freepik’s AI Image Generator, AI Video Generator, AI Voice Generator and other AI tools allow users to easily create high-quality visuals, videos, and voiceovers from text prompts or images, streamlining the creative process. In addition, Freepik provides a vast library of stock images, vectors, mockups and design assets that can be seamlessly integrated into projects, saving time and enhancing productivity. With Freepik, users get the best of both worlds—advanced AI tools and a comprehensive design resource hub—all in one place.

User comments

Share your experience with using Freepik and Shutterstock. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Freepik and Shutterstock

Freepik Reviews

  1. Antonio
    Freepik is a must

    Freepik Ai Suite in one word would be: the BestFreakingAmazingPowerfulAwesome FunAiPlatform ever... Using Freepik to explore my creativity is...

    🏁 Competitors: Canva, Adobe, Leonardo.Ai, Midjourney, KREA
    👍 Pros:    All in one platform|Good price|Variety of languages|High quality
    👎 Cons:    Ux/ui can be improved
  2. María García
    · Wrtiter at Wrtiter ·
    AI voice generator for text-to-audio books

    I've been trying out Freepik's voice generator, and it's very accurate with accents. I'm trying to give voice to my personal writing project, and it's very helpful! I highly recommend it.

    🏁 Competitors: VoiceMaker, Eleven Labs
    👍 Pros:    Secure and easy to use|High quality|Freemium is not expensive
    👎 Cons:    I'd like to have more age ranges voices.|Freemium version
12 Best Sites Like Freepik For Downloading Photos
There is no doubt that Freepik is the best website out there to find and download photographs, PSDs, illustrations, and vectors. At Freepik, you get to choose from 25 million graphic resources. However, there still may be a chance that you might want to look for other similar sites that can offer you practically all of the same features as Freepik.
Source: www.devdude.com
The best Freepik alternatives 2023
The best Freepik alternatives are well worth considering if you don’t like or trust Freepik. The problem with Freepik is that it doesn’t fit anywhere—it’s a jack of all trades but a master of none. For every use case and every customer, be it a marketer, video editor, or designer, you can find a better Freepik alternative.
Source: photutorial.com
Freepik Alternatives: 10 Sites Like Freepik for Free
Freepik’s resources cannot be directly sold. As a stand-alone product, Freepik does not allow for resale or redistribution of its resources. Resources are usually available for personal or commercial use under specific licensing terms.
Source: mockey.ai

Shutterstock Reviews

12 Best Sites Like Freepik For Downloading Photos
You must have heard of Shutterstock before and if not, it’s high time that we make it familiar to you. Headquartered in New York, Shutterstock is one of the biggest such websites out there. More than 1 million users worldwide share their content on the platform. More than 1 billion images, video clips, and music tracks have been downloaded through the platform. Also, stock...
Source: www.devdude.com
The best Freepik alternatives 2023
Shutterstock provides over 400 million stock images compared to Freepik’s 41 million. It also offers more advanced features, flexible licensing options, and higher maximum image resolutions. The drawback is that Shutterstock is more expensive. But with its vastly larger library and premium features, it can be worth it for professional needs.
Source: photutorial.com
The Complete List of Video Marketing Tools (Updated for 2022)
Shutterstock is arguably the largest stock-anything site with more than 14 million stock footage, music, and images available in their library. If you know you’re going to need many stock content, you can’t go wrong with Shutterstock.
Source: breadnbeyond.com

Social recommendations and mentions

Freepik might be a bit more popular than Shutterstock. We know about 24 links to it since March 2021 and only 19 links to Shutterstock. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Freepik mentions (24)

  • The Best 100 Free UI/UX Resources for Every Designer & Developer
    Freepik Freepik.com Free vectors, PSDs, and stock photos (attribution required). - Source: dev.to / about 2 months ago
  • photoshop manipulation, am beginner
    There are three images of which I made the composite, I get the stock images from pexels, unsplash, vector art from freepik.com. I masked the images and then matched the shadows and highlights, and then the color, tho am bad in matching colors, and giving the right highlights but im trying to get better. Source: about 2 years ago
  • How to source affordable stock photos as new student?
    Affordable stock photos - pexels.com is great, lots of other as well like freepik.com, etc, etc. Source: about 2 years ago
  • PHOTOBANK - Which one to choose?
    Hello, could you recommend a good "photobank"? Either one that is free such as "freepik.com", or if it is supposed to be a paid photobank so that it works without a monthly subscription! Simply, if I like the image, I will buy it and not pay the site every month. (preferably a website where I can use images also for commercial use and not just for personal use). Source: about 2 years ago
  • NAVY emblems ⚓️
    I think Royal Navy is one of the forces with shit ton of great and prestigious history. Who tf thought it would be a good idea to make modern symbol that looks like cheap and taken from freepik.com? Same could be said about France symbol. Source: about 2 years ago
View more

Shutterstock mentions (19)

  • [HELP!] I need your feedback about my creations!
    Other reputable places to sell vector artwork online are shutterstock.com, and stock.adobe.com Each will have their own requirements and tutorials for submitting artwork. You can also start your own page on Etsy.com. Source: over 1 year ago
  • I just started my first freelance job. Am I expected to source my own stock photos or do I ask?
    "Freelance" means, "You're on your own, kid." However, all of the things you ask are possible--access to your client's assets, buy your own and bill them, source free images. shutterstock.com is one of my favorites. I was searching for free/royalty free images endlessly until I just bought a monthly subscription. The time savings makes up for the time spent scouring the internet. Good luck and have fun!... Source: about 2 years ago
  • "you coolio" is too offensive i guess
    Just found out the image had "shutterstock.com" on it. Source: about 2 years ago
  • Y2K Aesthetic - how do I create a Y2K computer browser?!
    Go to shutterstock.com and type in these exact keywords. Vaporwave, windows 98, y2k computer browser. You should get a ton of vector assets that will help cut your design time in half. Source: over 2 years ago
  • Where to find graphics like blood splatter, dirt, lightning etc. for use in photoshop?
    Look for royalty-free images. You may try shutterstock.com if you need more and are ok to make a subscription or unsplash.com if you want free images. Moreover you may try deviantart.com or google search for blood splatter. Source: over 2 years ago
View more

What are some alternatives?

When comparing Freepik and Shutterstock, you can also consider the following products

Flaticon - A database of free vector icons.

Pexels - Find the best free stock images about Browser Home Page. Download all photos and use them even for commercial projects.

The Noun Project - Creating, Sharing and Celebrating the World's Visual Language

Unsplash - Unsplash is a website with high-quality free HD images. It has a catalog of more than three hundred thousand striking images that are neatly organized with tags. Read more about Unsplash.

Pixabay - Over 270,000 free photos, vectors and art illustrations

Icons8 - Free app for Mac & Windows already containing 39,800 icons. Allows to search and import icons…

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