Software Alternatives, Accelerators & Startups

Google Analytics VS Paddle

Compare Google Analytics VS Paddle and see what are their differences

Google Analytics logo Google Analytics

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Paddle logo Paddle

The Paddle Revenue Delivery Platform for B2B SaaS companies powers growth across acquisition, renewals and expansion.
  • Google Analytics Landing page
    Landing page //
    2023-08-26
  • Paddle Landing page
    Landing page //
    2023-10-02

Selling software has evolved in the last decade: taking payments on any screen size or natively in a Mac or Windows app, subscription business models that bring in new complexities... Paddle was built to take on these new challenges head-on.

We are different for 3 reasons: 1) We are a software company, building for other software companies, and are driven by developers, not sales reps or financiers 2) We've built a modern platform that is an actual pleasure to use and manage and doesn't restrict what you can do because it was built decades ago 3) We will grow your revenue because our streamlined checkout converts higher and our promotional tools make it easier to test and scale your marketing ideas

Google Analytics videos

Google Analytics Review

More videos:

  • Review - Google Analytics, Ultimate Beginner’s Guide
  • Review - Google Analytics Review

Paddle videos

No Paddle videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to Google Analytics and Paddle)
Analytics
100 100%
0% 0
Online Payments
0 0%
100% 100
Web Analytics
100 100%
0% 0
Payment Platform
0 0%
100% 100

User comments

Share your experience with using Google Analytics and Paddle. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Analytics and Paddle

Google Analytics Reviews

Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
The world has transformed into a giant, data-driven environment. And this digital revolution has made web analytics tools like Google Analytics increasingly crucial for any business that plans to thrive online. Google Analytics is undoubtedly a frontrunner in this realm, capturing the attention of millions with its free use model and comprehensive features. Yet, there’s an...
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
The world has transformed into a giant, data-driven environment. And this digital revolution has made web analytics tools like Google Analytics increasingly crucial for any business that plans to thrive online. Google Analytics is undoubtedly a frontrunner in this realm, capturing the attention of millions with its free use model and comprehensive features. Yet, there’s an...
Source: medium.com
Which tools help you to Measure the Success of your Website
Google Analytics: The most commonly free-to-use analytics tool which helps with very detailed and accurate real time results. It includes real-time views, conversions, bounce rates, session timings, trends and so much more.
Source: qpe.co.in
Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
10 Best Google Analytics Alternatives (Free & Paid)
Google Analytics can only show you what your visitors do and the numerical (quantitative) data about customer journey, but it does not determine the reasons for their actions (qualitative information). In simple words, in Google Analytics, you will deal with the numbers, but not the reasons for these numbers.

Paddle Reviews

Payment Platforms Comparison: Stripe vs Chargebee vs Paddle vs Recurly
Paddle is a well-known ecommerce management tool. The platform provides complete payments infrastructure thanks to a merchant of record model. Paddle enables all-in-one payments, billing, and sales tax solutions.
Source: rainex.io
Would you use Paddle, Chargebee, Chargify, or just Stripe?
You make some very good points for Paddle. Those make sense for a business that is making money and farther down the road. But what about a business that has no revenue and just starting out? Would using something simple like Stripe checkout be better in that case? maybe when I expand to EU I could look at switching to Paddle?

Social recommendations and mentions

Google Analytics might be a bit more popular than Paddle. We know about 36 links to it since March 2021 and only 29 links to Paddle. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Analytics mentions (36)

  • Navigating the Digital Landscape: The Role of Website Analytics in Measuring Performance
    Let’s discuss Google Analytics in particular and other tools in general, which are available online to measure the website performance. Source: 10 months ago
  • 10 BEST FREE SEO REPORTING TOOLS
    Google Analytics: A free tool from Google that provides in-depth website analytics and performance metrics, including traffic sources, user behavior, and conversions. Source: 10 months ago
  • Affiliate Marketing Automation: How to Save Time and Improve Your Results?
    Automating your affiliate marketing has a clear advantage: scalability. As your affiliate network grows, manual management becomes difficult. Automation makes it easier to handle a larger volume of affiliates, communicate with them, and monitor their performance. This means that your affiliate program can grow without sacrificing efficiency. You can also use automation tools to track and report affiliate... Source: 10 months ago
  • Which tool do you use the most for SEO?
    Google Analytics: It provides in-depth insights into website traffic, user behavior, conversions, and other important metrics. Source: 11 months ago
  • The dos and don'ts of website redesigns and migrations
    Implement a robust website analytics tool, such as Google Analytics, to track key metrics and gather insights about user behavior. Set up goals and conversion tracking to measure the impact of your website redesign or migration on your business objectives. Source: 12 months ago
View more

Paddle mentions (29)

  • Do software licenses remain activated across all users in a single computer?
    In my case I’m using Paddle to handle licensing for my non-AppStore apps like Lunar. Source: over 1 year ago
  • 30 a month for a simple cms is insane
    Also, I would suggest Paddle too — it’s only for digital products, memberships, and stuff like that (unlike Stripe which can be used for way more than that), but it has an all-in-one payment toolbox, so no hassle with setting up and things like that. Just make an initial setup and you are ready to go. Source: over 1 year ago
  • Suggested way to receive payments?
    I'm using Paddle. I'm based in EU and Paddle helps with taxes handling. I integrated Paddle with static HTML sites and React&Django. I used monthly/yearly subscription, one-time payments. Their documentation is OK for me - no problem with REST API, webhooks, or checkout overlays. All works. Source: almost 2 years ago
  • Automate GitHub API Calls With Ruby, Keyboard Maestro, and 1Password CLI
    To do that would require implementing a custom checkout that captures the customer's GitHub username, so I can then pass it on to the Paddle checkout flow. Paddle unfortunately doesn't support adding custom fields to their checkout. - Source: dev.to / almost 2 years ago
  • How to Sell a One-time Purchase in Rails With Stripe
    Stripe isn't the only provider in the online payment space. Paddle is another huge player in the online payment space. Paddle offers a lot of features similar to Stripe, but for a slightly higher fee and an anecdotally worse developer experience. While several other competitors are alternatives to Stripe, the sheer popularity of their products for online payments make them an easy choice. - Source: dev.to / about 2 years ago
View more

What are some alternatives?

When comparing Google Analytics and Paddle, you can also consider the following products

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Chargebee - Chargebee lets you manage subscriptions and payments at scale, handle custom recurring billing scenarios, reduce subscription churn and simplify accounting.

Matomo - Matomo is an open-source web analytics platform

2Checkout - 2Checkout is a third-party payment platform that allows businesses to accept both mobile and online payments from customers around the globe.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Stripe - Online payment processing for internet businesses. Stripe is a suite of payment APIs that powers commerce for online businesses of all sizes. Use Stripe’s payment platform to accept and process payments online for easy-to-use commerce solutions.