Software Alternatives, Accelerators & Startups

Google Authenticator VS Google Marketing Platform

Compare Google Authenticator VS Google Marketing Platform and see what are their differences

Google Authenticator logo Google Authenticator

Google Authenticator is a multifactor app for mobile devices.

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.
  • Google Authenticator Landing page
    Landing page //
    2023-03-25
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26

Google Authenticator videos

How to Use Google Authenticator

More videos:

  • Review - GOOGLE AUTHENTICATOR vs. AUTHY - (AUTHY WON)

Google Marketing Platform videos

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Category Popularity

0-100% (relative to Google Authenticator and Google Marketing Platform)
Identity And Access Management
Surveys
0 0%
100% 100
Two Factor Authentication
Forms And Surveys
0 0%
100% 100

User comments

Share your experience with using Google Authenticator and Google Marketing Platform. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Authenticator and Google Marketing Platform

Google Authenticator Reviews

7 Best Google Authenticator Alternatives For Android And iOS
Except for one, all the apps mentioned above are available for Android and iPhone. You can add accounts which you want to secure by scanning their barcode or simply entering the secret key or id in all of them. Some of them will let you capture a screenshot and some of them will not. Apart from that, all these are free to use and provide better features making them as the...
The Best Authenticator Apps for 2023
When you use Google Authenticator to log in to your Google account, you enter the six-digit code shown in the authenticator app, just as you would to log in to any other service. The app also lets you import logins from an old phone to a new one if you have the former on hand. As with Microsoft Authenticator, there's no Apple Watch app or even an Android Wear app for Google...
Source: www.pcmag.com
Top 6 Google Authenticator Alternatives in 2023
Although they aren’t as big or widely known as Google or Microsoft, Twilio’s Authy app is one of the most impressive and feature-rich Google Authenticator alternatives. Twilio takes pride in the fact that their app can be used anywhere Google Authenticator can be used, meaning that those making the switch won’t hit any unexpected compatibility issues.
Is Authy better than Google Authenticator?
The difference between Authy and Google Authenticator lies in the number of features offered by each app. If you like minimalism, use Google Authenticator, but if you like multi-device support, full Backup of your 2FA codes, or three authentication types, use Authy.
The Best 2FA Apps 2021: Locking Down Your Online Accounts
Google Authenticator is really the baseline here, because nearly all sites that support 2FA support Google’s app as well. For example, LastPass Authenticator and Authy aren’t explicitly supported by as many sites and services. However, they still use TOTP, making them compatible with all services that support Google Authenticator.

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

Social recommendations and mentions

Based on our record, Google Authenticator should be more popular than Google Marketing Platform. It has been mentiond 7 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Authenticator mentions (7)

  • Google Authenticator now supports Google Account synchronization
    Here they have support page https://support.google.com/accounts/answer/1066447. - Source: Hacker News / about 1 year ago
  • I'm building a macOS app in a week with Tauri and Supabase.
    Many authenticator apps already exist on Google Play Store and Apple App Store. Most of them have synchronization features but are limited to backup only or sync with the same platform (ie: iOS or Android only). I'm using one of them for years and at this moment I'm feeling bothered when switching to a mobile device every time login into a website or online service. So, I created Otentik Authenticator. A Google... - Source: dev.to / almost 2 years ago
  • Ask HN: How to enable 2FA for Google Account to use Authenticator app?
    Their only docs suggest using an authenticator app (which presumably runs on the 'phone which potentially can be lost' anyway) is possible: https://support.google.com/accounts/answer/1066447?hl=en&ref_topic=2954345 If it's not showing up for you, you'd need to contact their support team to find out why. - Source: Hacker News / about 2 years ago
  • Bought Centric Swap / CNS? Here’s What To Do Next
    By the way, if you don’t already have 2FA (Two-Factor Authentication) set up on your Centric Wallet, now would be a good time to do that. You’ll need to have a 2FA app installed on your smartphone, such as Google Authenticator or Authy. Source: over 2 years ago
  • Storing hex/pulse/pulse swap
    Use 2FA with Google Authenticator for your email, wallets, and pretty much anything else that allows you to do so. Source: over 2 years ago
View more

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / almost 2 years ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: over 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: about 3 years ago

What are some alternatives?

When comparing Google Authenticator and Google Marketing Platform, you can also consider the following products

Authy - Best rated Two-Factor Authentication smartphone app for consumers, simplest 2fa Rest API for developers and a strong authentication platform for the enterprise.

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Duo Security - Duo Security provides cloud-based two-factor authentication. Duo’s technology can be deployed to protect users, data, and applications from breaches, credential theft, and account takeover.

Google Forms - Simple web forms from Google.

Azure Multi-Factor Authentication - Azure Multi-Factor Authentication helps safeguard access to data and applications while meeting user demand for a simple sign-in process.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.