Software Alternatives, Accelerators & Startups

Google Marketing Platform VS Azure Databricks

Compare Google Marketing Platform VS Azure Databricks and see what are their differences

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.

Azure Databricks logo Azure Databricks

Azure Databricks is a fast, easy, and collaborative Apache Spark-based big data analytics service designed for data science and data engineering.
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26
  • Azure Databricks Landing page
    Landing page //
    2023-04-02

Google Marketing Platform videos

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Azure Databricks videos

Azure Databricks is Easier Than You Think

More videos:

  • Review - Ingest, prepare & transform using Azure Databricks & Data Factory | Azure Friday
  • Review - Azure Databricks - What's new! | DB102

Category Popularity

0-100% (relative to Google Marketing Platform and Azure Databricks)
Surveys
100 100%
0% 0
Technical Computing
0 0%
100% 100
Forms And Surveys
100 100%
0% 0
Business & Commerce
0 0%
100% 100

User comments

Share your experience with using Google Marketing Platform and Azure Databricks. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Marketing Platform and Azure Databricks

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

Azure Databricks Reviews

10 Best Big Data Analytics Tools For Reporting In 2022
Azure Databricks is a data analytics tool optimized for Microsoft’s Azure cloud services solution. It provides three development environments for data-intensive apps, namely Databricks SQL, Databricks Machine Learning, and Databricks Data Science & Engineering.The platform supports languages including Python, Java, R, Scala, and SQL, plus data science frameworks and...
Source: theqalead.com

Social recommendations and mentions

Azure Databricks might be a bit more popular than Google Marketing Platform. We know about 2 links to it since March 2021 and only 2 links to Google Marketing Platform. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / almost 2 years ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: over 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: about 3 years ago

Azure Databricks mentions (2)

  • Top 30 Microsoft Azure Services
    In the big data space, Azure offers Azure Databricks. This is an Apache Spark big data analytics and machine learning service over a Distributed File System. The distributed cluster of nodes running analytics and AI operations in parallel allow for fast processing of large volumes of data and integration with popular machine learning libraries such as PyTorch unleash endless possibilities for custom ML. - Source: dev.to / almost 3 years ago
  • ZooKeeper-free Kafka is out. First Demo
    https://azure.microsoft.com/en-us/services/databricks. - Source: Hacker News / about 3 years ago

What are some alternatives?

When comparing Google Marketing Platform and Azure Databricks, you can also consider the following products

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

IBM Cloud Pak for Data - Move to cloud faster with IBM Cloud Paks running on Red Hat OpenShift – fully integrated, open, containerized and secure solutions certified by IBM.

Google Forms - Simple web forms from Google.

MyAnalytics - MyAnalytics, now rebranded to Microsoft Viva Insights, is a customizable suite of tools that integrates with Office 365 to drive employee engagement and increase productivity.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

Arcadia Enterprise - Arcadia Enterprise is the ultimate native BI for data lakes with real-time streaming visualizations, all without adding hardware or moving data.