Software Alternatives, Accelerators & Startups
Register | Login

Google Marketing Platform VS Bynder

Compare Google Marketing Platform VS Bynder and see what are their differences

Flagsmith
Flagsmith lets you manage feature flags and remote config across web, mobile and server side applications. Deliver true Continuous Integration. Get builds out faster. Control who has access to new features. We're Open Source. featured
Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.

Bynder logo Bynder

Bynder is a cloud-based digital asset management solution for marketing professionals looking to simplify how they manage digital content via one central portal.
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26
  • Bynder Landing page
    Landing page //
    2022-03-19

A Leader in Digital Asset Management, Bynder helps over a million creative, branding, and marketing professionals accelerate the creation of video and other content, get the right assets to the people and systems that need them, and ensure brand compliance. The Forrester Wave™ Digital Asset Management for Customer Experience, Q1 2022 report states that Bynder "leads with strong usability and portal capabilities". Bynder is used by brands like Puma, Spotify, TED, and Five Guys to get content and campaigns to market faster and accelerate the end-to-end creative content lifecycle.

Google Marketing Platform features and specs

No features have been listed yet.

Bynder features and specs

  • Digital Asset Management : Yes
  • Brand Guidelines: Yes
  • Creative Workflow: Yes
  • Brand Templates: Yes
  • Reporting & Analytics: Yes
  • Creative Automation: Yes
  • Enterprise service management: Yes
  • Enterprise level customizeable plans available: Yes

Google Marketing Platform videos

+ Add

Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests

More videos:

  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Review - Webinar: Get to Know All Products Available in the Google Marketing Platform
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Bynder videos

+ Add

What is Bynder?

More videos:

  • Review - A Tour of Bynder's DAM
  • Review - Bynder in 5 minutes

Category Popularity

0-100% (relative to Google Marketing Platform and Bynder)

Google Marketing Platform

Bynder

Surveys
100 100%
Surveys
0% 0
Digital Asset Management
0 0%
Digital Asset Management
100% 100
Forms And Surveys
100 100%
Forms And Surveys
0% 0
Marketing Platform
0 0%
Marketing Platform
100% 100

User comments

Share your experience with using Google Marketing Platform and Bynder. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Marketing Platform and Bynder

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
Source: www.einsstark.tech
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....
Source: conversionxl.com

Bynder Reviews

12 Best Asset Management Software For IT Teams In 2023
Why I picked Bynder: I like how the platform lets managers automate creative workflows with customizable approval paths and versioning. In my opinion, the platform’s branded templates are handy to help creative and marketing teams design new assets right on the platform.
Source: thectoclub.com
Best CMS of 2018
While it sports some handy features, Bynder is a lot more expensive than other offerings, although you can try out the service with the 14-day trial. You'll need to contact the company for exact pricing, but you should expect to pay at least $450 per month (around £345, AU$570) and prices can reach thousands. That said, the software is designed to take a good deal of strain...
Source: www.techradar.com
Brand Management Software
More than 500,000 professionals globally (e.g. PUMA, Spotify, KLM) manage their digital assets with Bynder's award winning, cloud-based Not Provided Visit Website
Source: www.capterra.com
5 Best Brand Management Software to Boost your Marketing Automation Success
Bynder offers a selection of branding, marketing, and digital asset management (DAM) tools for businesses of all sizes from the smallest SMB to the largest multinational enterprise. Bynder’s DAM is designed to help companies manage, maintain and distribute public and private digital assets, including videos, documents, images or any other form of digital content.
Source: brandthechange.com

Social recommendations and mentions

Based on our record, Google Marketing Platform seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / almost 2 years ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: over 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: about 3 years ago

Bynder mentions (0)

We have not tracked any mentions of Bynder yet. Tracking of Bynder recommendations started around Mar 2021.

What are some alternatives?

When comparing Google Marketing Platform and Bynder, you can also consider the following products

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Brandfolder - One link to all your marketing assets. Brandfolder is your convenient source to visually organize, quickly find and easily share all your final brand assets.

Google Forms - Simple web forms from Google.

Venngage - Join over 1 million people creating their own professional graphics with our easy to use infographic maker. Sign up for free and choose from 1000+ infographic templates.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

Pics.io - Pics.io is a cloud service that people can use to manage their creative content and files, collaborate with their peers on this content, and then share it with their clients. Read more about Pics.io.

Loading...