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Google Marketing Platform VS Phrase

Compare Google Marketing Platform VS Phrase and see what are their differences

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Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.

Phrase logo Phrase

A platform offering AI-powered translation tools for localization at scale.
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26
  • Phrase Phrase TMS web editor
    Phrase TMS web editor //
    2024-01-10
  • Phrase Phrase TMS translation memories
    Phrase TMS translation memories //
    2024-01-10

The Phrase Localization Platform is a unique, AI-powered language platform that integrates translation, scoring, and automation tools in one place for businesses and language service providers. It offers scalability, a vendor-neutral approach, and advanced analytics for performance optimization. Ready-to-use with access to all of its key products, it facilitates easy start-up and rapid scaling.

With single sign-on (SSO) and an intuitive interface, Phrase provides a user-friendly, centralized ecosystem. The Phrase Localization Platform includes:

Phrase Translation Management System (Phrase TMS) Translation project management with industry-grade CAT tools

Phrase Strings Developer-friendly tool for software, games, and website copy localization

Phrase Orchestrator No-code, customizable workflows that automate your manual processes

Phrase Analytics Insightful data to optimize your cost, quality, and speed

Phrase Language AI Fast and secure machine translation tailored to your terminology

Phrase Custom AI AI powered machine translation, leveraging your own content

Phrase Portal Secure, immediate, and intuitive access to advanced localization technology

Phrase Quality Technologies Scores and checks to guarantee your content consistently meets quality standards

Integrations 50+ integrations with plug-and-play approach for rapid deployment

Google Marketing Platform

Website
marketingplatform.google.com
Pricing URL
-
$ Details
-
Platforms
-
Release Date
-
Edit details

Phrase

Website
phrase.com
Pricing URL
Official Phrase Pricing
$ Details
paid Free Trial $27.0 / Monthly (Freelancer)
Platforms
Cloud Windows Linux iOS
Release Date
2010 January
Edit details

Google Marketing Platform videos

+ Add

Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests

More videos:

  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Review - Webinar: Get to Know All Products Available in the Google Marketing Platform
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Phrase videos

+ Add

Introduction to the Phrase Localization Suite

More videos:

  • Demo - The New Phrase Strings Editor
  • Demo - Unlock language. Unlock opportunity.

Category Popularity

0-100% (relative to Google Marketing Platform and Phrase)

Google Marketing Platform

Phrase

Surveys
100 100%
Surveys
0% 0
Localization
0 0%
Localization
100% 100
Forms And Surveys
100 100%
Forms And Surveys
0% 0
Website Localization
0 0%
Website Localization
100% 100

User comments

Share your experience with using Google Marketing Platform and Phrase. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Marketing Platform and Phrase

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
Source: www.einsstark.tech
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....
Source: conversionxl.com

Phrase Reviews

7 Best Google Translate Alternatives for 2020
Memsource is a cloud-based translation platform built to support the safe and seamless collaboration of translators. This software offers easy yet robust translation tools that allow users to process hundreds of dialects provided in various file types.
Source: blog.bit.ai

Social recommendations and mentions

Based on our record, Phrase should be more popular than Google Marketing Platform. It has been mentiond 4 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / almost 2 years ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: over 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: about 3 years ago

Phrase mentions (4)

  • A Non-Coders Guide to Open Source Contributions
    According to this article from Phrase, software localization is a process in software development that aims to adapt a web or mobile app to the culture and language of users in a target market. - Source: dev.to / 5 months ago
  • Handling i18n the proper way
    There are also backends / SaaS tools that offers some of the management for the translations, for example: https://phrase.com/ or https://locize.com/. Source: over 2 years ago
  • How do you guys handle your in-app translations?
    I’ve used https://phrase.com/. Was cool because it offered a nice API for automation of downloading translation updates. Source: almost 3 years ago
  • How to set dynamic language translation?
    You can give a try to formatjs that now includes react-intl or react-intl-universal by Alibaba. If you are looking for a ready to be consumed solution instead, I would suggest phrase.com. Source: over 3 years ago

What are some alternatives?

When comparing Google Marketing Platform and Phrase, you can also consider the following products

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Lokalise - Localization tool for software developers. Web-based collaborative multi-platform editor, API/CLI, numerous plugins, iOS and Android SDK.

Google Forms - Simple web forms from Google.

Crowdin - Localize your product in a seamless way

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

POEditor - The translation and localization management platform that's easy to use *and* affordable!

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