Software Alternatives, Accelerators & Startups

Google Tag Manager VS Qrvey

Compare Google Tag Manager VS Qrvey and see what are their differences

Google Tag Manager logo Google Tag Manager

Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.

Qrvey logo Qrvey

Embedded Analytics built exclusively for SaaS applications.
  • Google Tag Manager Landing page
    Landing page //
    2021-07-29
  • Qrvey Landing page
    Landing page //
    2023-11-21
  • Qrvey
    Image date //
    2024-05-20
  • Qrvey
    Image date //
    2024-05-20

Qrvey is the only purpose-built solution for embedded analytics

Qrvey is the only solution for embedded analytics with a built-in data lake. Qrvey saves engineering teams time and money with a turnkey solution connecting your data warehouse to your SaaS application.

Qrvey’s full-stack solution includes the necessary components so that your engineering team can build less.

Qrvey’s multi-tenant data lake includes:

  • Elasticsearch as the analytics engine
  • A unified data pipeline for ingestion and transformation
  • A complete semantic layer for simple user and data security integration

Qrvey’s embedded visualizations support everything from: - Standard dashboards and templates - Self-service reporting - User-level personalization - Individual dataset creation - Data-driven workflow automation

Qrvey delivers this as a self-hosted package for cloud environments. This offers the best security as your data never leaves your environment while offering a better analytics experience to users.

The result: Less time and money on analytics.

Google Tag Manager features and specs

  • Ease of Use
    Google Tag Manager allows users to add and update website tags without needing to modify the site code, streamlining the process for marketing teams and reducing dependency on developers.
  • Centralized Management
    Offers a centralized platform to manage all the tags on your website, making it easier to maintain and organize marketing and analytics integrations.
  • Version Control
    Version control features allow users to track changes, roll back to previous versions if issues arise, and maintain a history of tag modifications.
  • Debugging Tools
    Built-in debugging and preview mode helps users test tags before they go live, ensuring accurate implementation and functionality.
  • Templates and Customization
    Provides a variety of pre-built tag templates for popular analytics and marketing services, and supports custom HTML tags for more complex needs.
  • Event Tracking
    Facilitates event tracking without the need for manual coding, allowing for more detailed data collection on user interactions.
  • Integration with Google Products
    Seamlessly integrates with other Google products like Google Analytics, enhancing the utility and efficiency of analytics workflows.
  • User Permissions
    Allows for granular user permissions and roles, providing better control and security over who can manage and update tags.

Possible disadvantages of Google Tag Manager

  • Learning Curve
    Despite its user-friendly interface, there is still a learning curve for those unfamiliar with how tags and triggers work, which can be challenging for beginners.
  • Complexity in Advanced Scenarios
    While it's suitable for many common uses, advanced scenarios or custom tagging requirements can become complex and might require technical expertise.
  • Limited to Web and App
    Google Tag Manager primarily supports web and mobile app environments, which may not meet the needs of businesses working with other platforms or requiring more specialized environments.
  • Dependency on JavaScript
    The tool heavily relies on JavaScript, which means that users need to have a basic understanding of JavaScript to fully leverage custom tags and functionalities.
  • Page Load Impact
    Incorrect implementation of multiple or large tags can negatively impact page load times, affecting user experience and potentially SEO.
  • Potential for Misconfiguration
    As with any powerful tool, there is a risk of misconfiguration, which can lead to inaccurate data collection or even site errors if not handled properly.
  • Privacy Concerns
    Managing user data and ensuring compliance with privacy regulations like GDPR requires extra steps, which can complicate tag implementation and data handling.

Qrvey features and specs

  • Embedded Dashboards
  • Embedded Dashboard Builders
  • Embedded Single Charts/Metrics
  • Embedded Single Chart/Metric Builder
  • Data Warehouse
  • ETL
  • Alerts and Automation
  • Embedded Pixel-Perfect Reports
  • Native Multi-Tenant Data Security
  • Tenant Specific Content Deployment
  • Prebuilt Data Connectors (Redshift, PostgreSQL, Snowflake, etc)

Google Tag Manager videos

What Is Google Tag Manager? Top 3 Reasons You Need It (Google Tag Manager Review)

More videos:

  • Review - Introduction To Google Tag Manager 2020 | Lesson 1 (GTM for Beginners)
  • Review - Why You Shouldn't Use Google Tag Manager: Google Tag Manager Introduction

Qrvey videos

Qrvey Embedded Analytics Demo

More videos:

  • Demo - Qrvey Intro Video

Category Popularity

0-100% (relative to Google Tag Manager and Qrvey)
Analytics
58 58%
42% 42
Web Analytics
100 100%
0% 0
Business Intelligence
0 0%
100% 100
Mobile Analytics
100 100%
0% 0

Questions and Answers

As answered by people managing Google Tag Manager and Qrvey.

How would you describe your primary audience?

Qrvey's answer:

Product Leaders that include Product Management and Engineering Teams and CEO/CTO/CPOs of B2B SaaS Companies

What makes your product unique?

Qrvey's answer:

Qrvey takes a different approach to embedded analytics. Instead of focusing almost completely on the front end, we know that any analytics function starts with data.

Qrvey includes a full-featured data lake powered by Elasticsearch, not a basic relational caching layer. Furthermore, by including a data lake, the cost to scale out is much less than traditional data warehouses.

For the user-facing components of the platform, Qrvey offers more embedded components and APIs to personalize the experience beyond static dashboards. Qrvey offers:

  • Everything is a JS embed, no iFrames
  • Dashboards and builders
  • Dataset creation for individual users
  • No-code workflow automation
  • Full white-labeling and CSS support

All of this is backed by a semantic layer that makes integrating Qrvey into the security model of SaaS applications simple.

Why should a person choose your product over its competitors?

Qrvey's answer:

Customers choose Qrvey for the following reasons:

  • In-house engineering teams spend less time developing analytics features
  • Infrastructure costs are significantly less
  • Engineering teams get JS embeds and a richer API suite than anyone else
  • Fully customizable to blend in seamlessly with the parent SaaS application

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Tag Manager and Qrvey

Google Tag Manager Reviews

We have no reviews of Google Tag Manager yet.
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Qrvey Reviews

10 Best Big Data Analytics Tools For Reporting In 2022
Qrvey is an embedded analytics platform used for SaaS data, analytics, and automation technologies. You can deploy it right into your pre-existing AWS account in order to visualize your entire data pipeline. Their start-ups package includes specialized support for pre-launch or early-launch companies, like quick installation and launch, serverless analytics scalability,...
Source: theqalead.com
Top 5 Embedded Analytics Tools for Amazon Redshift (Plus 1 Bonus Option)
Qrvey is an embedded analytics and automation tool designed specifically for SaaS applications. It connects directly to AWS and offers an all-in-one platform that includes data collections, analysis, visualizations, automation, and more.
Source: yurbi.com

Social recommendations and mentions

Based on our record, Google Tag Manager should be more popular than Qrvey. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Tag Manager mentions (3)

  • 5 WEBSITES TIPS TO SUPERCHARGE YOUR BUSINESS GROWTH- Creative Wave Tech
    Design a change global positioning framework, for example, Google Tag Manager and Google Analytics objectives and occasions, to log transformations and client ways (you can gain proficiency with about how to do that in our post, The Top 12 Website KPIs for Small Business). Source: over 3 years ago
  • 4 Reasons Why Data Engineers Hate Google Tag Manager
    For years, Google Tag Manager (GTM) has made it easy for marketers and analysts to install and manage third-party analytics and marketing tools on their websites and apps. It provides a centralized platform allowing non-technical team members to add, edit, and disable tags without having to touch the source code. This means they don't have to bug you to add new tags or edit existing ones in the event of an update. - Source: dev.to / over 3 years ago
  • Graph database question?
    For C360 implementations the there’s a tool called Segment (https://segment.com/) that unifies all the customer identities used across websites/phone apps. Within Segment there is a defined matching logic for identity resolution based on different keys used across apps such as User ID, email, phone number, address, social media account. The end result is each persona will have one Segment ID where all your traits... Source: about 4 years ago

Qrvey mentions (1)

  • Looking for an embedded report builder solution that doesn't require giving a third-party access to the data
    Since you're on AWS already, check out https://qrvey.com. Source: over 1 year ago

What are some alternatives?

When comparing Google Tag Manager and Qrvey, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

AnswerRocket - AnswerRocket is a search-powered analytics that makes it possible to get answers from business data by asking natural language questions.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

DevicePilot - DevicePilot is a universal cloud-based software service allowing you to easily locate, monitor and manage your connected devices at scale.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Yellowfin - Yellowfin is a leading Business intelligence Software vendor. Find out how we are making Business Intelligence easy.