Software Alternatives, Accelerators & Startups

Gusto VS ActiveCampaign

Compare Gusto VS ActiveCampaign and see what are their differences

Gusto logo Gusto

Gusto. Payroll, benefits and compliance in one integrated product. We're here to change how the world works, and put people first.

ActiveCampaign logo ActiveCampaign

Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.
  • Gusto Landing page
    Landing page //
    2023-05-24
  • ActiveCampaign Landing page
    Landing page //
    2023-07-09

  www.activecampaign.comSoftware by ActiveCampaign

Gusto videos

Gusto Payroll Review | Top 6 favorite features | $100 referral code

More videos:

  • Review - Gusto vs. QuickBooks Payroll
  • Tutorial - Gusto Payroll Review & Tutorial ($100 Amazon Bonus)
  • Review - Gusto Payment System: An Honest Review
  • Review - Gusto Payroll Software Review: An In-Depth Look At The Features
  • Review - What You MUST Know About Gusto Payroll
  • Review - Gusto Payroll Software Review - Why this is the BEST Payroll Software in 2023
  • Review - Gusto Payroll Software: The Ultimate Review

ActiveCampaign videos

ActiveCampaign Review: My Honest Opinion [2020 Version]

More videos:

  • Demo - ActiveCampaign Review / Demo: Is this marketing automation platform good, bad, or ugly?
  • Demo - ActiveCampaign Review & Demo

Category Popularity

0-100% (relative to Gusto and ActiveCampaign)
HR
100 100%
0% 0
Email Marketing
0 0%
100% 100
HR Tools
100 100%
0% 0
Email Marketing Platforms

User comments

Share your experience with using Gusto and ActiveCampaign. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Gusto and ActiveCampaign

Gusto Reviews

Top 8 Best Payroll Software For Accountants In 2022
Given its exceptional UX, flexibility, mobile access, customizable reports, and easy onboarding for new employees and contractors, Gusto is a good option for accountants working with smaller-sized teams. However, unfortunately, Gusto's core plan lacks time-tracking features, and it’s worth mentioning that some users have complained about its poor customer service. While...
Source: www.toksta.com
6 Best Payroll Software for Small Businesses (2022)
Note: We use Gusto at WPBeginner to manage payroll for remote team members across different states. We started using Gusto back when it was called ZenPayroll and have been loving it since then.
10 Best HR Software For Payroll In 2022
Gusto is an online HR platform that will appeal to both experienced and novice payroll administrators. The software has a simple layout, and it’s friendly toward users who are not tech-savvy. The onboarding process is easy, and the tool offers a rich library of helpful documents that should enable your team to use all of its functions in good time.
20 best accounting software tools
Considering that complying to government requirements is vital in accounting, Gusto Payroll also helps you automatically report all new hires to the government.
Source: clockify.me
BambooHR Review 2019: Pricing, Features, Alternatives
Gusto Core is limited to payroll processing and costs $39 per month, with $6 a month per employee. The Complete package, which includes much of the same functionality as BambooHR, costs the same base-level $39 a month with an additional $12 per employee instead of $6. Gusto also has a new option for contractor-only employers, who simply pay the $6/employee rate and no base...
Source: www.fundera.com

ActiveCampaign Reviews

The 5 Best Email Marketing Software of 2023
ActiveCampaign is a versatile email marketing software that provides a comprehensive suite of tools for businesses to create, automate, and optimize their email marketing campaigns. It goes beyond basic email marketing by offering features that support customer relationship management (CRM) and marketing automation.
10 best Manychat alternatives in 2024 (free & paid)
ActiveCampaign for Marketing is a platform that lets you tailor personalized touchpoints with customers, track their preferences and behavior, customize your campaigns based on the customer lifecycle across multiple platforms, and more.
Source: chatfuel.com
11 Best Email Marketing Software for eCommerce in 2023
ActiveCampaign, a powerful email marketing software for eCommerce, has solidified its position as a potent automation platform. With pre-designed templates and automation workflows, it streamlines email marketing efforts effectively. Notably, the platform's advanced segmentation capabilities provide nuanced targeting options for eCommerce businesses.
Source: www.getshow.io
12 Top Campaign Monitor Alternatives & Competitors
Summary: ActiveCampaign balances a long track record in the email marketing space with the best of both worlds in a fully automated email system that can easily transition to a full blown CRM if you need it. I love ActiveCampaign because it can SCALE from zero to large enterprise, without breaking the bank.
Best 12 Klaviyo Alternatives for Shopify
It offers you similar benefits as Klaviyo with slight differences. ActiveCampaign is an automation tool for e-commerce businesses. There is so much you can do with this tool. It is rated as one of the best alternatives for Klaviyo yet less pricey.
Source: adoric.com

Social recommendations and mentions

Based on our record, Gusto seems to be more popular. It has been mentiond 18 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Gusto mentions (18)

  • As a completely inexperienced newbie, how does salary payment work?
    If they are W2 or 1099, look at gusto.com, but I would encourage you to speak with a CPA so they can best advise you on your situation. If you do things wrong, it could put you in a lot of legal trouble. Source: over 1 year ago
  • The Fair Tax Act Aims to Abolish the IRS and Set a National Sales Tax. Here's How It Would Work
    There's Quickbooks for accounting. There's Gusto for payroll. There's CalendarCrush for invoicing. It'll cost you about $200 a month to get tooled correctly and you're off to the races. Source: over 1 year ago
  • Breaking Into Legal Tech
    Make • Build and automate workflows InvoiceBerry • Online invoicing for small businesses Gusto • Payroll, benefits and HR management Hive • Manage tasks, workflows and team’s work Lanva • Social video editing app. ClickUp • Manage tasks, docs, chat, goals and more Plausible • Open-source privacy-friendly web analytics Podcast Hawk • Podcast guest booking software. Writesonic • AI-driven content... Source: over 1 year ago
  • Do I need to out my 18y old on as an employee?
    W2 employee - More complicated to setup but there are lots of great services like Gusto that do pretty much everything for you. Then you just run payroll and taxes are taken out of his check. Source: over 1 year ago
  • Hiring a Canadian for ad hoc, hourly work (I'm a US person, not yet a business)
    Third - the 1099. If you have a consulting contract, then you don't have to pay taxes for the individual. The consulting contract will clearly state that they are responsible for all taxes, including self-employment taxes. I still use a payroll service (gusto.com in my case, but whatever floats your boat) to pay contractors, that way someone else is taking care of the 1099s and such, which can be a pain in the ass. Source: over 1 year ago
View more

ActiveCampaign mentions (0)

We have not tracked any mentions of ActiveCampaign yet. Tracking of ActiveCampaign recommendations started around Mar 2021.

What are some alternatives?

When comparing Gusto and ActiveCampaign, you can also consider the following products

Paylocity - Paylocity has revolutionized the industry and has quickly become the leading independent provider of online payroll services and HR solutions.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

ADP Workforce Now - ADP Workforce Now provides cloud-based software, expert support and predictive analytics for data-driven insights.

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Paychex Flex - Paychex Flex is a tool that reduces the complexity and risk of running your own payroll while ensuring greater accuracy with-up-to-date tax rates and regulatory information.

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.