Beyond bringing large-scale, secure digital display networks to market, Scala is adding deep insights into consumer and employee behaviors, patterns and preferences — every digital sign can be a sensor, informing marketing and retail strategy. By analyzing this data, retailers and marketers can personalize and continually optimize in-store screen content, tailoring offers and experiences based on consumer and employee profiles and location.
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It's ok. The tool. Their customer service leads a lot to be desired. Don't expect them to help once you sign the contract. I'd find another company.
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