Software Alternatives, Accelerators & Startups

Inkscape VS PostcardMania

Compare Inkscape VS PostcardMania and see what are their differences

Inkscape logo Inkscape

Inkscape is a free, open source professional vector graphics editor for Windows, Mac OS X and Linux.

PostcardMania logo PostcardMania

PostcardMania specializes in results-driven multichannel marketing, offering simple and streamlined solutions that include everything from custom campaigns to plug-and-play automations that trigger highly personalized mail pieces.
  • Inkscape Landing page
    Landing page //
    2023-10-21
  • PostcardMania Landing page
    Landing page //
    2021-07-29

PostcardMania was founded in 1998 as a small startup with a handful of staff. Since then, Founder/CEO Joy Gendusa has grown the company organically with only a phone, a computer and direct mail — without any outside funding or investment — into one of the nation’s leading marketing companies specializing in lead generation for small to large-sized businesses.

Today, PostcardMania employs more than 360 staff in the Tampa Bay, FL area and generates over $100 million in annual revenue. PostcardMania has printed over 2.24 billion mail pieces, delivered 298,000+ campaigns, and served over 100,000 clients and counting in over 350 industries.

Their suite of services includes design, printing, mailing list acquisition, mailing services, digital advertising, website development, email marketing, multichannel campaigns, API integration, responsive direct mail automation, and more — all while maintaining an extensive collection of more than 4,500 successful campaigns.

With a fleet of 5 commercial printing presses and a manufacturing team of more than 30 print professionals, PostcardMania is a rarity among API and other triggered direct mail tech companies. Rather than act as the middleman and farm out printing to other manufacturers, PostcardMania handles 100% of its printing, addressing, mailing services in-house. This provides two decades' worth of expertise and quality control to every aspect of the direct mail process.

Inkscape features and specs

No features have been listed yet.

PostcardMania features and specs

  • Marketing Automation: Yes
  • API: Yes
  • Integrations: Yes
  • Lead Generation: Yes
  • Real-time Tracking: Yes
  • Responsive Design: Yes
  • Reporting: Yes
  • Reports & analytics: Yes

Inkscape videos

Illustrator vs Inkscape: 3 Popular Features Compared

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PostcardMania videos

PostcardMania Reviews: Is it Worth it? Experience from Ayoub Carpet

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  • Review - PostcardMania Reviews - Scam? REAL experience working with them

Category Popularity

0-100% (relative to Inkscape and PostcardMania)
Graphic Design Software
100 100%
0% 0
Business & Commerce
0 0%
100% 100
Digital Drawing And Painting
Shipping and Tracking
0 0%
100% 100

Questions and Answers

As answered by people managing Inkscape and PostcardMania.

What makes your product unique?

PostcardMania's answer:

There are many different direct mail companies across the United States, but few compare to PostcardMania, a one-stop-shop for direct mail, workflow automations, and omnichannel marketing. Unlike most direct mail automation providers, PostcardMania boasts an in-house printing service with decades of experience to ensure consistently high quality. PostcardMania never outsources printing, so all mail delivery is fast, seamless and reliable. Marketing consultants give personal and professional service that helps business owners tailor their marketing campaigns down to the smallest details, such as mailing list options, custom design, delivery schedule, and more. This means small business owners have access to automated mailings and integrated direct mail campaigns with digital targeting options based on geo-location and search-based online behaviors at entry-level rates. PostcardMania is both future-forward and hometown focused since its mission is to assist small business owners succeed and support a healthy and strong national economy.

Why should a person choose your product over its competitors?

PostcardMania's answer:

For direct mail automations, PostcardMania provides a number of things competitors can’t — in house printing (for consistently high print quality), zero tech fees (so you only pay what you print and mail), and a huge template of proven, results based designs (so you don’t waste money on ineffective messaging). Beyond that, PostcardMania has an array of marketing services available, giving business owners and marketers access to invaluable marketing tools in one place. They can build a lead-generating website, schedule mailer campaigns for the entire year, customize and optimize postcards with the latest technology and design options as well as add on digital targeting on social media sites and Google. All of PostcardMania’s direct mail marketing campaigns are also analyzed and optimized for best performance. Further, successful campaign results are cataloged and shared with the public to help other businesses in similar industries. Today, PostcardMania is still the only direct mail company that bases their marketing campaigns on the results of previous successes and results tracking.

How would you describe your primary audience?

PostcardMania's answer:

PostcardMania’s primary audience is comprised of savvy marketers looking for a competitive and business owners who need to improve their marketing and grow. The company’s driving purpose is to help businesses market effectively to the point they grow and expand, bringing more jobs and opportunity to the U.S. economy.

What's the story behind your product?

PostcardMania's answer:

In 1998, Founder and CEO Joy Gendusa started her own postcard printing business in Clearwater, FL inside a small 600-square foot cottage with just a computer and her own marketing savvy. The idea started after Joy personally experienced a customer service nightmare with another printer that put its own phone number on her mailers. Joy vowed to never do the same, and realized she could do everything that company provided her — but better — and thus PostcardMania was born. PostcardMania quickly began growing, and in 2005, Joy needed to set herself apart from larger direct mail companies that had begun to replicate her business model. She saw PostcardMania as headed for commoditization, so she did a quick course correction and created more value — a campaign results department that tracks and shares marketing success stories with businesses in order to help them succeed and shortcut what can be a costly trial-and-error period. PostcardMania's unique approach to results-based campaigns has helped the company continue to grow year after year, despite an overall contraction in the print industry. Today PostcardMania is a $97 million-dollar company with over 350 staff and serves more than 113,000 businesses. PostcardMania’s annual revenue has grown at an average of 20% year over year since 2019, following a decade of averaging 5% growth.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Inkscape and PostcardMania

Inkscape Reviews

10 Best Photopea Software Alternatives in 2024 (Free & Paid)
The free vector graphics tool Inkscape is a great free Photopea software alternative for making, changing, and styling things that can hold text. People who work in marketing, tech, computer graphics, and cartooning use Inkscape, one of the best Photopea alternatives. It supports various file formats, including SVG, making it easy to share and export projects. Inkscape also...
The 13 Best Free PDF Editors (February 2024)
In the context of PDF editing, you should consider this software only if you want to delete or edit the images or text in the PDF. I suggest using a different tool in this list to edit forms or add shapes, and then plug that PDF into Inkscape if you need to actually edit the preexisting text.
7 BEST Procreate Alternatives for Android (2023)
Inkscape is a free-to-download program for creating and altering vector graphics. It is open-source software and encourages its active community to develop and program functionality-improving extensions and add-ons to troubleshoot bugs. Inkscape offers a vector drawing program that enables you to create works of art like photorealistic drawings and statistical charts.
Source: www.guru99.com
10 Best Adobe Illustrator Alternatives
Inkscape is the perfect tool for you if you're seeking for editing program that can work on even the most basic computers.
6 Best Free Adobe Illustrator Alternatives For Designers
Inkscape is an open-source software. Thus, users with technical know-how can edit Inkscape and customize it as per their needs. Although some users complain about its sluggish behavior, its performance entirely depends upon the device you are using. Click here to download Inkscape.
Source: wethegeek.com

PostcardMania Reviews

We have no reviews of PostcardMania yet.
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Social recommendations and mentions

Based on our record, Inkscape seems to be more popular. It has been mentiond 486 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Inkscape mentions (486)

  • Ask HN: What alternatives to Adobe products are you switching to?
    For photo editing and manipulation 1) https://www.gimp.org/ 2) https://www.digikam.org/ 3) https://www.darktable.org/ Vector based editing tool 1) https://inkscape.org/ UI/UX 1). https://www.sketch.com/ I haven't found a tool that is as good as Adobe Indesign for desktop publishing. - Source: Hacker News / 24 days ago
  • Cancel Adobe if you are a creative under NDA with your clients
    Well, there is Serif's suite: https://affinity.serif.com/en-us/designer/ (There's also a Photo and page layout app) or the open-source stuff: - https://krita.org/en/ - https://inkscape.org/ - https://www.scribus.net/. - Source: Hacker News / about 1 month ago
  • Contextual SVG fill and stroke values - new SVG, goody!
    I created the initial version of the example in Inkscape v1.3.2. It produces markup that uses context-stroke. Vector graphics editors tend to be on the leading edge when it comes to adoption of SVG markup. It is the browsers that lag more often. - Source: dev.to / about 2 months ago
  • Ask HN: Modern Day Equivalent to HyperCard?
    Agreed. It would be nice if more apps would build scripting in. Krita has: https://scripting.krita.org/lessons/introduction while for Inkscape there is: https://inkscape.org/~pakin/%E2%98%85simple-inkscape-scripting. - Source: Hacker News / 2 months ago
  • Happy Earth Day
    All in this challenge was a journey for me, but things I really loved creating the project was understand how to set an encode SVG as background image. For this, I created my ilustrations (industries, trucks, animals, etc.) on Inkscape, I copied the SVG code and encoded using oksel.github.io/url-encoder. - Source: dev.to / 2 months ago
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PostcardMania mentions (0)

We have not tracked any mentions of PostcardMania yet. Tracking of PostcardMania recommendations started around Mar 2021.

What are some alternatives?

When comparing Inkscape and PostcardMania, you can also consider the following products

Sketch - Professional digital design for Mac.

Mail Shark - Mail Shark is one of the leading platforms that offer Marketing Programs, Printing, and Direct Mail Advertising services to customers all across the globe.

Adobe Illustrator - Adobe Illustrator is a vector graphics editor.

Every Door Direct Mail - Every Door Direct Mail is a Marketing Resource Management Service from Vya that enables you to provide customized and meaningful direct mail campaigns each time.

Affinity Designer - Professional creative software, exclusively for Mac.

Cactus Mailing - Cactus Mailing offers direct mail and postcard marketing services.