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Klaviyo VS Insider

Compare Klaviyo VS Insider and see what are their differences

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Klaviyo logo Klaviyo

Klaviyo helps brands own the customer experience, grow higher-value relationships, and deliver more personalized marketing experiences across email, mobile, and web.

Insider logo Insider

Insider enables marketers to leverage personalization, predictive segmentation and real-time technologies to boost digital growth.
  • Klaviyo Landing page
    Landing page //
    2023-09-17

What do sophisticated D2C brands like ColourPop, Huckberry, and Custom Ink all have in common?

They rely on Klaviyo, the leading growth marketing platform chosen by more than 20,000 online businesses. And the results speak for themselves—brands have made more than $3.7 billion in revenue using Klaviyo in the last year alone. With a dedicated team of experts and a platform that consumes more data than any other on the market, Klaviyo helps you own the customer experience and grow higher-value relationships.

From a shopper’s first impression to each subsequent purchase, Klaviyo understands every interaction, empowering online businesses to create more personalized marketing moments. When you have a 360-degree view of the customer, the growth possibilities are endless.

  • Insider Landing page
    Landing page //
    2023-10-10

Klaviyo

Website
klaviyo.com
Pricing URL
Official Klaviyo Pricing
Release Date
2012 January
Startup details
Country
United States
State
Massachusetts
City
Boston
Founder(s)
Andrew Bialecki
Employees
500 - 999
Edit details

Insider

Website
useinsider.com
Pricing URL
-
Release Date
2012 January
Startup details
Country
Singapore
State
Central Region
City
Singapore
Founder(s)
Arda Koterin
Employees
500 - 999
Edit details

Klaviyo features and specs

  • Integrations
    Klaviyo integrates seamlessly with numerous e-commerce platforms such as Shopify, Magento, and WooCommerce, allowing for streamlined operations and improved marketing automation.
  • Advanced Segmentation
    Offers powerful segmentation capabilities, enabling businesses to target specific groups of customers based on detailed demographics, behaviors, and purchase history.
  • Customizable Templates
    Provides a wide range of customizable email templates, making it easier to create professional and visually appealing emails without needing extensive design skills.
  • Detailed Analytics
    Offers in-depth analytics and reporting, allowing businesses to track various performance metrics and understand campaign effectiveness.
  • Automation
    Comprehensive automation features make it simple to create personalized customer journeys and drip campaigns, helping boost customer engagement and conversion rates.

Possible disadvantages of Klaviyo

  • Pricing
    Klaviyo's pricing can be on the higher side, especially for small businesses with large email lists, as it scales with the number of contacts and emails sent.
  • Learning Curve
    While powerful, Klaviyo's extensive features and options can be overwhelming for beginners, requiring a significant time investment to learn and fully utilize.
  • Deliverability Issues
    Some users have reported issues with email deliverability, which can affect the success of campaigns and overall email marketing strategy.
  • Limited Customer Support
    Customer support has been described as limited or slow to respond at times, which can be frustrating for users needing immediate assistance with technical issues.
  • Interface Clutter
    The user interface can be cluttered and less intuitive, potentially making navigation and finding specific features more challenging.

Insider features and specs

  • Comprehensive Platform
    Insider offers a wide range of tools and features for personalized marketing and customer engagement, making it a comprehensive solution for businesses looking to enhance their digital marketing strategies.
  • Customer Segmentation
    The platform allows for advanced customer segmentation, enabling businesses to target specific groups with tailored messaging, improving the efficiency and effectiveness of marketing campaigns.
  • Cross-channel Engagement
    Insider supports multi-channel marketing, allowing businesses to reach customers across various touchpoints including web, mobile, email, and more, ensuring a cohesive and unified customer experience.
  • AI and Data-driven Insights
    The use of AI and machine learning in Insider provides valuable insights and analytics, helping businesses make data-driven decisions and predict customer behavior more accurately.
  • Ease of Use
    The platform is user-friendly with an intuitive interface, which makes it accessible even to those without extensive technical knowledge.

Possible disadvantages of Insider

  • Complexity for Small Businesses
    While Insider offers a robust set of features, the platform's complexity may be overwhelming for small businesses with limited resources or technical expertise.
  • Pricing
    The cost of using Insider may be prohibitive for startups or smaller companies, as its pricing structure tends to favor larger enterprises with bigger marketing budgets.
  • Integration Challenges
    Some users have reported difficulties integrating Insider with other existing platforms or systems, which can delay implementation and affect initial performance.
  • Learning Curve
    Despite its user-friendly interface, the extensive range of features and functionalities means there can be a substantial learning curve for new users to fully leverage the platform's capabilities.
  • Support Limitations
    Depending on the subscription plan, the level of customer support provided may not meet the expectations of all users, particularly if issues arise outside of standard support hours.

Klaviyo videos

+ Add

MailChimp vs Klaviyo - My Honest Assessment and Review

More videos:

  • Review - Klaviyo Review: Best Email Marketing for Shopify
  • Review - Best Shopify Email Marketing Software | Klaviyo Overview & Review

Insider videos

+ Add

Every Game is Awesome - Insider

More videos:

  • Review - The Insider (1999) – AniMat’s Reviews

Category Popularity

0-100% (relative to Klaviyo and Insider)

Klaviyo

Insider

Email Marketing
94 94%
Email Marketing
6% 6
Email Marketing Platforms
96 96%
Email Marketing Platforms
4% 4
Marketing Automation
90 90%
Marketing Automation
10% 10
Newsletter Marketing
100 100%
Newsletter Marketing
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Klaviyo and Insider

Klaviyo Reviews

Comparing 16 Campaign Monitor Alternatives: In-depth Analysis
The final Campaign Monitor alternative on our list is Klaviyo. It is an eCommerce marketing automation and SMS campaign platform. Klaviyo’s Customer Data Platforms stores and manages customer data for targeted marketing.
Source: www.engagebay.com
10 best Manychat alternatives in 2024 (free & paid)
Klaviyo is a platform for sending SMS, emails, and mobile push notifications. You can use it to centralize customer data and interactions and build, deliver, and optimize personalized experiences.
Source: chatfuel.com
Klaviyo Alternative
As we wrote this page, Klaviyo just increased it’s price a few weeks ago. But still charges for contact list size. We don’t. Fair pricing for a marketing automation solution should be based on active users. If pricing is important for your marketing automation software, then you need to consider Vibetrace as a good Klaviyo alternative.
Source: vibetrace.com
Best 12 Klaviyo Alternatives for Shopify
However, these functionalities may be out of your reach due to the cost of Klaviyo. Klaviyo’s free plan is great for a start. You can access this tool’s many functionalities, but only if your contact list is 250 or less. The more your contact list grows, the higher the cost. Klaviyo can become expensive in no time with a higher contact list.
Source: adoric.com
9 Best Campaign Monitor Alternatives To Power Up Your Personalization Efforts [2023]
Klaviyo’s prices start at $20/month for 500 contacts, making it one of the less affordable email marketing options. A free plan with limited capabilities allows up to 250 email contacts and 500 email sends. The customer support of the free plan is through email only. If Klaviyo’s pricing sounds expensive, here’s a list of some great Klaviyo alternatives to consider.
Source: moosend.com

Insider Reviews

We have no reviews of Insider yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Klaviyo seems to be more popular. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Klaviyo mentions (3)

  • Ecomm Crew Podcast - Knitting.com
    Like I said, I think of keyword.com type domains as being very early 2000's - 2010. I started doing this in 2004 and back then there were quite a few big internet marketers that were attempting to build big website properties on domains like income.com. I think it's kind of worthless at this point, especially after Google came out and said domain age and keyword in the domain is pretty much irrelevant at this... Source: about 3 years ago
  • How to encourage customers to leave excellent reviews?
    A mix between smile.io, reviews.io and klaviyo.com flows will automatically send an incentivized review request on a specific post-purchase delay. Source: over 3 years ago
  • Skincare Site
    Going through your store I discovered you need a nice Sales funnel set up through klaviyo.com with you can retarget all the traffic that come through the pop up form and you all need to revamp your store to use the latest 2021 premium motion theme. Source: over 3 years ago

Insider mentions (0)

We have not tracked any mentions of Insider yet. Tracking of Insider recommendations started around Mar 2021.

What are some alternatives?

When comparing Klaviyo and Insider, you can also consider the following products

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Optimizely - A/B testing you'll actually use.

Campaign Monitor - Email marketing software built for designers and their clients to run successful email campaigns.

Croct - Dynamic and high-performance component-based headless CMS that simplifies product optimization and helps product teams scale experimentation without over-relying on developers.

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

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