Your example is actually the only time I've ever seen this side-by-side-style login page with the form on the right. Mailchimp, Quickbooks, and Alliant CU, for example, use the same layout as OP. I'd guess that Rippling is really trying to push their marketing, which is why it's on the left. Source: almost 3 years ago

And, of course, you need a Mailchimp account. If you still haven’t had an account, create a new one here. - Source: dev.to / over 3 years ago

To start, create a mood board – think of it as your source of inspiration. As you curate it, you'll begin to shape a visual perspective and gather insights into current trends. I highly recommend seeking inspiration on platforms like Dribbble, Awwwards, Land-book, Behance. Source: 10 months ago

Land-Book: This is one of the best ones. You can filter landing pages for nearly every possible category. Source: 12 months ago

Those icons over the value props are too generic to be that large, IMO. The size of the icons, text, and spacing there is also unbalanced. This is a generic lander, anyway, so I suggest just picking a professional one like off of land-book.com and stealing the sizing off a similar section. Not stealing their colors, images, or anything like that. Just the sizes of stuff, until you get a feel for what's balanced.... Source: about 1 year ago

You can alternate beige blocks with white blocks. Together with big photos it can make a nice composition. Do you use references? Check these https://www.squarespace.com/showcase https://land-book.com/. Source: about 1 year ago

You could try https://land-book.com/. It’s where I tend to go for inspiration as awwwards tends to scale on more artistic metrics. Source: over 1 year ago