Software Alternatives, Accelerators & Startups

Latana VS Amplitude

Compare Latana VS Amplitude and see what are their differences

Latana logo Latana

Latana is the first brand tracking tool to use advanced data science to ensure reliable and accurate brand insights.

Amplitude logo Amplitude

Mobile analytics: come with questions, leave with answers
  • Latana Landing page
    Landing page //
    2023-09-02

We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.

Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.

That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!

  • Amplitude Landing page
    Landing page //
    2023-10-06

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Amplitude videos

Amplitude Review

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Category Popularity

0-100% (relative to Latana and Amplitude)
Data Dashboard
100 100%
0% 0
Analytics
0 0%
100% 100
Business & Commerce
100 100%
0% 0
Web Analytics
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Latana and Amplitude

Latana Reviews

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Amplitude Reviews

Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Amplitude, a leading analytics platform, offers a standout feature called the Growth Discovery Engine, which utilizes predictive analysis to help businesses foresee behaviors that lead to significant user growth.
Source: medium.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Amplitude, a leading analytics platform, offers a standout feature called the Growth Discovery Engine, which utilizes predictive analysis to help businesses foresee behaviors that lead to significant user growth.
Find the Best Mixpanel Alternatives for Your Product Team
As with Mixpanel, you’ll still have to decide on the exact events you want to track upfront, with no guarantee that you’ll end up with the data you need to make fully informed decisions. After it’s set up, some non-analyst customers still find Amplitude frustrating. While there are plenty of options for slicing and dicing data in the Amplitude UI, the tool offers limited...
Source: heap.io

Social recommendations and mentions

Based on our record, Amplitude seems to be a lot more popular than Latana. While we know about 38 links to Amplitude, we've tracked only 1 mention of Latana. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Latana mentions (1)

  • US seen as bigger threat to democracy than Russia or China, global poll finds
    The company that provided the data for the report is not actually a polling organization. It is a marketing firm whose competency appears to be conducting brand awareness studies. Source: about 3 years ago

Amplitude mentions (38)

  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Amplitude.com — 1 million monthly events, up to 2 apps. - Source: dev.to / 5 months ago
  • Which analytics tool do you use for your Android/iOS apps?
    * [Amplitude](https://amplitude.com/) Would like to know what you use for your startup and what you like/dislike in these tools today. - Source: Hacker News / 12 months ago
  • Ask HN: Who is hiring? (July 2023)
    Context | London, UK | Full-time | Onsite | https://getcontext.ai | B2B SaaS We’re building the analytics stack for generative AI text interfaces: think [Amplitude](https://amplitude.com/) for ChatGPT. Thousands of businesses are building new products and features using LLMs, and they need a new analytics stack to help them understand user behaviour and build great product experiences. Check out our product demo... - Source: Hacker News / about 1 year ago
  • Has anyone found a great solution for building analytics in your app?
    I think you might have the term of art wrong - it sounds like you're looking for a charting library, rather than an analytics tool? (most folks assume analytics in the sense of product analytics, like https://plausible.io/ or https://amplitude.com/). - Source: Hacker News / about 1 year ago
  • Running an A/B Test in Android Kotlin Using ConfigCat and Amplitude
    But how can you be sure you’re making the right changes? It’s impossible to read your clients’ minds, but A/B testing might just be the next best thing. In this article, I’ll guide you through conducting an A/B test on an Android (Kotlin) application using ConfigCat’s feature flag management system and Amplitude. - Source: dev.to / about 1 year ago
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What are some alternatives?

When comparing Latana and Amplitude, you can also consider the following products

AdMeter - AdMeter is a cloud-based analytical platform that allows you to improve your marketing strategies by using accurate analytical reports and also understanding the behavior of your targeted customers.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Tercept Unified Analytics - Tercept automatically aggregates and organizes all monetization data,analytics data and marketing data into one single dashboard with powerful querying and visualization capabilities. You can setup custom reports and automate 100% of your reporting.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Pega Marketing - Pega Marketing is an advanced-level and AI-based software solution that allows you to interact with customers in an engaging way and solve their issues by providing their valuable services in real-time.

KISSmetrics - Giving you the knowledge you need to make better decisions. Kissmetrics is a revolutionary person-based analytics platform for your whole team. Get product, sales, marketing, customer support working together to improve the metrics that matter.