Latana
AdMeter
Tercept Unified Analytics
Pega Marketing
GreyMetrics
Geckoboard
Dasheroo
Morphio
Insight Maker
EMSO simulator
StochSD
Altair Activate
Minsky
SimulationX
Scicos
Circuit Simulator
We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.
Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.
That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!
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Based on our record, Insight Maker should be more popular than Latana. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
The company that provided the data for the report is not actually a polling organization. It is a marketing firm whose competency appears to be conducting brand awareness studies. Source: about 3 years ago
I'm looking into free to use online simulation and collaboration software such as https://insightmaker.com/ and will start digging into it. Source: over 1 year ago
I created a fairly popular system dynamics modeling applications back when I was a grad student [0]. When using modeling tools like system dynamics, it's useful to keep in mind George Box's quote that "All models are wrong, but some are useful". When using a modeling tool to describe any form of social system you're creating an imperfect copy of it. This imperfect copy embeds what the modeler (rightly or wrongly)... - Source: Hacker News / almost 2 years ago
Some other commenters here seem to think this article is (or should have been?) an introduction to systems thinking, or an argument for using it. The article is explicitly framed as some advice, based in experience, on avoiding common pitfalls with using explicit models in systems thinking. As such I think it is a nice read. It is also full of links to other interesting work by the author, not least of which is a... - Source: Hacker News / over 2 years ago
AdMeter - AdMeter is a cloud-based analytical platform that allows you to improve your marketing strategies by using accurate analytical reports and also understanding the behavior of your targeted customers.
EMSO simulator - EMSO simulator is an equation-oriented process simulator with a graphical interface for modeling...
Tercept Unified Analytics - Tercept automatically aggregates and organizes all monetization data,analytics data and marketing data into one single dashboard with powerful querying and visualization capabilities. You can setup custom reports and automate 100% of your reporting.
StochSD - StochSD (Stochastic System Dynamics) is a Continuous System Simulation extension that is built with the capabilities to help you simulate continuous flows between compartments and, most importantly, also has the power to manage discrete transitions …
Pega Marketing - Pega Marketing is an advanced-level and AI-based software solution that allows you to interact with customers in an engaging way and solve their issues by providing their valuable services in real-time.
Altair Activate - Altair Activate is an open & flexible tool for rapidly modeling and simulating products as multi-disciplinary systems in the form of 1D models (expressed as signal-based or physical block diagrams), optionally coupled to 3D models.