Having a lot of images on your website can have a crucial impact on your website load speed since the format they are in (.jpg/.png) is outdated and big in size. It can be crucial for those who are trying to pursue SEO trends and improve it. That is what Google has developed the WebP, next-generation image format.

Magento 2 Image Optimization Extension allows you to convert all your website pictures into WebP format reducing their size with the slight quality change and enable lazy loading of those images on your website. This is the bundle of 2 products: Magento 2 WebP Images extension and Magento 2 Image Lazy Load Extension.

You can choose the size and quality you would like the images to be converted to and the WebP Images module will automatically convert all previous and next added images into WebP. After this extension is installed, the visual difference won't be so noticeable. However, website speed will be improved due to the image size reduce which is something you can not pay attention to.

At the same time, Image Lazy Load extension will load images gradually, just when scrolling down and not at once which will boot the website loading speed and reduce the page size.

With Magento 2 Image Optimization module, you will improve your website's SEO and even attract more customers since no one likes to wait for the website page to load. Having fast performing websites gives you the advantage over your competitors.

Demografy is a consumer-friendly data marketing platform that uses AI to predict customer demographics from names.

Advantages

• Industry-leading up-to 100% coverage of lists
• Accuracy estimate before purchase
• Works with only first names or masked last names enabling privacy and GDPR-compliance

Use cases

• Actionable analytics about your customers to get demographic insights
• Appending missing demographic data to your records for customer segmentation and targeted marketing campaigns
• Enhanced personalization knowing you customer better

Unlike traditional solutions, you don’t need to know and disclose your customer or prospect addresses, emails or other sensitive information. You can provide even masked last names keeping personal data in-house. This makes Demografy privacy by design and enables you to get 100% coverage of even incomplete lists since all you need to know is names.