Having a lot of images on your website can have a crucial impact on your website load speed since the format they are in (.jpg/.png) is outdated and big in size. It can be crucial for those who are trying to pursue SEO trends and improve it. That is what Google has developed the WebP, next-generation image format.

Magento 2 Image Optimization Extension allows you to convert all your website pictures into WebP format reducing their size with the slight quality change and enable lazy loading of those images on your website. This is the bundle of 2 products: Magento 2 WebP Images extension and Magento 2 Image Lazy Load Extension.

You can choose the size and quality you would like the images to be converted to and the WebP Images module will automatically convert all previous and next added images into WebP. After this extension is installed, the visual difference won't be so noticeable. However, website speed will be improved due to the image size reduce which is something you can not pay attention to.

At the same time, Image Lazy Load extension will load images gradually, just when scrolling down and not at once which will boot the website loading speed and reduce the page size.

With Magento 2 Image Optimization module, you will improve your website's SEO and even attract more customers since no one likes to wait for the website page to load. Having fast performing websites gives you the advantage over your competitors.

Piar.io - SaaS tool for inbound/outbound marketing and sales. Piar.io helps you create attractive links and previews for any social networks and messengers, customize and personalize them, get detailed statistics on clicks and audience structure, analyze and compare different preview options.

Creating short links for posts on social networks and messengers. Links can be customized for more attractiveness and user-friendliness. By adding your own domain, you can create your own link.

Create attractive previews and customize each element, including images, headlines, and descriptions for all major social networks or messengers. Customizing and even personalizing the preview helps to get the most attention from the audience. Accurate and attractive link previews can boost clicks on your content and help you get the engagement you deserve.

Powerful statistics allow you to analyze not only the number of clicks on your link in social networks and messengers but also the structure of the audience: geodata (countries, cities), devices, platforms, browsers.

A/B testing of different preview options and easy comparison of results allows you to quickly test hypotheses and make optimal decisions about your interaction with the audience on social networks and messengers.