Tools are created to serve our own purposes and technology needs to add value to our lives without creating friction.People should not adapt to technology. Technology needs to adapt to people. We don't need to teach people how to interact with software but train software to interact with people. Software adoption relies on people learning how to navigate through a user interface. But this causes resistance and hinders productivity. We close the knowledge gap between humans and machines by allowing anybody to operate any software instantly. For Software providers that need to sell their product the ability to guide users in real time translates into higher engagement, activation, conversion, and retention. Companies that implement on-screen interactive guidance in the applications their staff needs to work with, solve all the logistic problems connected to staff training and see an increase in productivity that derives from a workforce which is fully operative in any software application from the get-go.
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If you do that, you have a much better chance of them connecting the dots and seeing how you benefit them. I make a prospect monitor that alerts you when these things happen in your accounts, bc most of my prospecting is based on these "signals.". Source: about 2 years ago
I use Apollo for contact information. I build my own tool called MSB to track and update me on the accounts I care about. Source: about 2 years ago
So I set up an account tracker that scrapes the web every day (looking funding, conferences attended, new hires), so I can just grab my new signals every day and get prospecting. Source: about 2 years ago
I build a prospect monitor to track what my prospects are doing, then I sync it with Close for easy prospecting. Maybe that's what you realized should be built! Source: about 2 years ago
Ended up building my own prospecting research automator, and it refreshes data on my account every day. Even started bringing in Bombora data so I could see what my target prospects are googling. Source: about 2 years ago
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