Software Alternatives, Accelerators & Startups

Marketo VS Pipefy

Compare Marketo VS Pipefy and see what are their differences

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Pipefy logo Pipefy

Pipefy is a process management software that empowers anyone to create and automate efficient workflows on their own without code.
  • Marketo Landing page
    Landing page //
    2023-07-17
  • Pipefy Landing page
    Landing page //
    2023-05-09

Pipefy is a workflow management software that makes business processes such as purchasing, onboarding, and recruiting hassle-free. By empowering non-technical workers to create and automate workflows without IT support, Pipefy enhances speed and delivers higher quality outcomes

Pipefy

Website
pipefy.com
$ Details
freemium $22.0 / Monthly (user/month)
Platforms
Google Chrome Internet Explorer Windows Browser Web Android iOS Linux Mac OSX Chrome OS
Release Date
2016 March
Startup details
Country
United States
State
California
Founder(s)
Alessio Alionco
Employees
250 - 499

Marketo videos

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Pipefy videos

How to Optimize Company Processes with Pipefy (you might not need a CRM)

More videos:

Category Popularity

0-100% (relative to Marketo and Pipefy)
Email Marketing
100 100%
0% 0
Workflow Automation
0 0%
100% 100
Marketing Automation
100 100%
0% 0
Project Management
0 0%
100% 100

User comments

Share your experience with using Marketo and Pipefy. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Marketo and Pipefy

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

Pipefy Reviews

Top Workflow Management Systems on the Market
Your team members see their work in the My Work section, where they find all the cards currently assigned to them. They also see some extra information there, like the pipe and phase of each card. Some of this information may not always be relevant, but Pipefy follows the philosophy that it’s better to have something and not need it than to need it.
11 Business Process Management (BPM) Software for SMBs
Pipefy produces automatic reports based on active work. Since your operations change daily, It helps you adjust your processes according to the changes. Forget about loading the output manually to the back-office system; just describe the whole process from beginning to the end, and Pipefy will do the rest and transform the way you work.
Source: geekflare.com
Pipefy Review — How Good Is It In 2023?
Pipefy’s unique feature is databases — it lets you store information relevant to your processes inside Pipefy without having to rely on any external storage solutions. You can then reuse this information in other pipes. This can be very convenient.

What are some alternatives?

When comparing Marketo and Pipefy, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Kissflow - Kissflow is a workflow tool & business process workflow management software to automate your workflow process. Rated #1 cloud workflow software in Google Apps Marketplace.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Process Street - Create beautiful rich process documents in a simple to follow checklist format. Fast, free and incredibly simple to use.

Pardot - Salesforce B2B marketing automation

ifttt - IFTTT puts the internet to work for you. Create simple connections between the products you use every day.