Software Alternatives, Accelerators & Startups

Marketo VS Userlane

Compare Marketo VS Userlane and see what are their differences

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Userlane logo Userlane

Digital adoption platform with interactive guidance for software applications allowing anyone to understand and master any software from the get-go.
  • Marketo Landing page
    Landing page //
    2023-07-17
  • Userlane Landing page
    Landing page //
    2023-08-22

Tools are created to serve our own purposes and technology needs to add value to our lives without creating friction.People should not adapt to technology. Technology needs to adapt to people. We don't need to teach people how to interact with software but train software to interact with people. Software adoption relies on people learning how to navigate through a user interface. But this causes resistance and hinders productivity. We close the knowledge gap between humans and machines by allowing anybody to operate any software instantly. For Software providers that need to sell their product the ability to guide users in real time translates into higher engagement, activation, conversion, and retention. Companies that implement on-screen interactive guidance in the applications their staff needs to work with, solve all the logistic problems connected to staff training and see an increase in productivity that derives from a workforce which is fully operative in any software application from the get-go.

Userlane

$ Details
paid Free Trial
Platforms
Windows Mac OSX Linux Cross Platform Browser Chrome OS Firefox Edge Internet Explorer Safari
Release Date
2015 March
Startup details
Country
Germany
State
Bayern
City
München
Founder(s)
Felix Eichler
Employees
100 - 249

Marketo videos

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Userlane videos

Userlane - NOAH17 Berlin Startups

More videos:

  • Tutorial - How to create an interactive guide for software in just a few seconds with Userlane
  • Review - Userlane on Jira

Category Popularity

0-100% (relative to Marketo and Userlane)
Email Marketing
100 100%
0% 0
User Onboarding And Engagement
Marketing Automation
100 100%
0% 0
User Engagement
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Marketo and Userlane

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

Userlane Reviews

15 best user onboarding software you need to try in 2023
However, it also has a strong focus on keeping existing users and employees up to date with new features. Userlane claim to be able to reduce client support contacts by up to 50%. You can easily add GIFS, videos, and other appealing content to help keep users on target as they learn. In fact, its speedy content creation facilities are among its standout features.
8 Best Usetiful Alternatives and Competitors That Are More Professional
Userlane offers interactive product guides that you can customize as you like. The targeting and segmentation for those guides are sufficient for most but if you have complicated segments or lots of different language requirements, Userlane might not be the one for you.
Source: userguiding.com
The 7 Best WalkMe Alternatives in 2023
Its user-friendly interface makes it suitable for businesses looking for a more straightforward implementation process. If ease of use and customization are your top priorities, Userlane could be a great fit.
Source: helpjuice.com
We’ve Tried 5 WalkMe Alternatives (Here’s Our Feedback)
The difference between WalkMe and Userlane is that it’s relatively easy to implement Userlane inside your application. You just need to copy/paste one snippet of Javascript code, without changing your application system.
Source: userpilot.com

What are some alternatives?

When comparing Marketo and Userlane, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

UserGuiding - Create in-app experiences with the most straightforward product adoption platform — quick implementation, lasting user engagement.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Appcues - Improve user onboarding, feature activation & more — no code required! Stop waiting on dev and start increasing customer engagement today. Try it for free.

Pardot - Salesforce B2B marketing automation

Usetiful - Fight user churn with great user onboarding. Interactive product tours and smart tips significantly improve your user retention.