Software Alternatives, Accelerators & Startups

Marketo VS Workday

Compare Marketo VS Workday and see what are their differences

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Workday logo Workday

Workday is an on‑demand financial management and human capital management software solution.
  • Marketo Landing page
    Landing page //
    2023-07-17
  • Workday Landing page
    Landing page //
    2023-05-07

Marketo videos

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Workday videos

Review of Workday HCM Software | Strengths and Weaknesses of Workday

More videos:

  • Review - Workday — An Independent HR Software Review
  • Review - Workday replaces your HR department

Category Popularity

0-100% (relative to Marketo and Workday)
Email Marketing
100 100%
0% 0
HR
0 0%
100% 100
Marketing Automation
100 100%
0% 0
HR Tools
0 0%
100% 100

User comments

Share your experience with using Marketo and Workday. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Marketo and Workday

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

Workday Reviews

The 10 BEST Employee Onboarding Software Options 2024
Workday HCM is a single, cloud-based solution for workforce planning, talent management, and employee experience, helping customers adapt and thrive in a changing world. Workday applications are built with artificial intelligence and machine learning at the core to help organizations around the world embrace the future of work. Workday is used by more than 10,000...
Source: usewhale.io
Top 17 Best Human Capital Management (HCM) Software Solutions
Workday offers enterprise-level software solutions for financial management, human resources, and planning.
Source: cllax.com
22 Best HR Management Software & Tools to Use in 2021
Taking advantage of modern technology, Workday is a cloud-based alternative to the classic ERP, in its simplicity and ease of use. Amongst other characteristics, users are also given absence monitoring, benefits management, as well as automatic reconciliation of bank statements.
Source: allthatsaas.com
5 BambooHR Alternatives to Test Drive Before You Buy
Companies that appreciate BambooHR’s modern user experience will be pleased with Workday’s clean interface. Workday is an innovative platform built for the modern workforce, and their technology aligns with current IT trends. Their beginning as an HCM platform provides human resources professionals with a system designed with the workforce and financials in mind, while their...

Social recommendations and mentions

Based on our record, Workday seems to be more popular. It has been mentiond 4 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Marketo mentions (0)

We have not tracked any mentions of Marketo yet. Tracking of Marketo recommendations started around Mar 2021.

Workday mentions (4)

  • How do you apply for jobs and not waste your time?
    Dont apply if they use workday.com. Source: almost 2 years ago
  • Workday tenant / community access
    There's a ton of great product information including recorded demos on workday.com. Source: over 2 years ago
  • Potential Career Change to Workday from CPA
    If you haven't already, check out workday.com to watch demos of the product. Lots out there to get a conceptual overview and understand the capabilities. Check out job opportunities at Workday, too. While consulting is a great career, there's also other options such as pre-sales and value management (example: helping put together value propositions for prospects wanting to justify Workday), business... Source: over 2 years ago
  • Experience Team Job Offer
    Hey I was recently extended an offer to join the experience team (training starts aug. 2) after 2 video interviews, having completed all tasks within workday.com, and passing Checkr's background check (came back Clear) but I have not received any further instructions on what to do next. Source: almost 3 years ago

What are some alternatives?

When comparing Marketo and Workday, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Paycom - Paycom is a Human Capital Management system that helps companies manage the complete employment life cycle, from recruitment to retirement.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Paylocity - Paylocity has revolutionized the industry and has quickly become the leading independent provider of online payroll services and HR solutions.

Pardot - Salesforce B2B marketing automation

BambooHR - Personalized HR software for SMBs