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Marketo VS Zoho Marketing Automation

Compare Marketo VS Zoho Marketing Automation and see what are their differences

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Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Zoho Marketing Automation logo Zoho Marketing Automation

All-in-one marketing software for multichannel engagement.
  • Marketo Landing page
    Landing page //
    2023-07-17
  • Zoho Marketing Automation Landing page
    Landing page //
    2023-07-04
  • Zoho Marketing Automation Email marketing
    Email marketing //
    2024-04-19
  • Zoho Marketing Automation WhatsApp Marketing
    WhatsApp Marketing //
    2024-04-19
  • Zoho Marketing Automation Customer journey orchestration
    Customer journey orchestration //
    2024-04-19
  • Zoho Marketing Automation Social media marketing
    Social media marketing //
    2024-04-19
  • Zoho Marketing Automation Marketing planner
    Marketing planner //
    2024-04-19
  • Zoho Marketing Automation Ecommerce dashboard
    Ecommerce dashboard //
    2024-04-19
  • Zoho Marketing Automation Web behaviour analytics
    Web behaviour analytics //
    2024-04-19
  • Zoho Marketing Automation Landing page builder
    Landing page builder //
    2024-04-19
  • Zoho Marketing Automation Contacts dashboard
    Contacts dashboard //
    2024-04-19

Zoho Marketing Automation is an automation software that helps businesses manage their marketing activities across multiple channels. The platform supports strategies that can generate more leads, convert them into customers, and retain them for longer. Businesses can use the tool to influence, educate, and engage the potential customers, and pass on the best ones to the sales team. Marketers can understand all their leads' activities and create a superior personalized experience. The marketing planner feature helps to plan the marketing campaign, from budgeting to calculating the ROI. Marketing managers can then analyze the effectiveness of their campaigns across all channels and make better decisions. They can also run tailored campaigns that are effective for their audience across different platforms.

Marketo features and specs

No features have been listed yet.

Zoho Marketing Automation features and specs

  • Multichannel Marketing: Yes
  • Email Marketing: Yes
  • Journey Orchestration & workflows: Yes
  • Web Behavioural Marketing: Yes
  • Lead Management: Yes
  • Marketing Planner: Yes
  • Social Media Marketing: Yes
  • SMS Marketing: Yes
  • Marketing Analytics: Yes
  • Landing Pages: Yes
  • WhatsApp Marketing: Yes
  • Ecommerce: Yes
  • Web Forms - Signups & Pop-ups: Yes
  • Lead Attribution: Yes
  • Budget and ROI Tracking: Yes
  • Website and In-App Analytics : Yes
  • Workspace: Yes

Marketo videos

+ Add

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Zoho Marketing Automation videos

+ Add

WhatsApp marketing with Zoho Marketing Automation

More videos:

  • Demo - Effective Marketing, Simplified !

Category Popularity

0-100% (relative to Marketo and Zoho Marketing Automation)

Marketo

Zoho Marketing Automation

Email Marketing
95 95%
Email Marketing
5% 5
Marketing Automation
100 100%
Marketing Automation
0% 0
Marketing
0 0%
Marketing
100% 100
Email Marketing Platforms
100 100%
Email Marketing Platforms
0% 0

Questions and Answers

As answered by people managing Marketo and Zoho Marketing Automation.

What makes your product unique?

Zoho Marketing Automation's answer:

Zoho Marketing Automation is packed with growth-oriented features to help businesses of all sizes. Businesses need not rely on multiple marketing tools to orchestrate their marketing synonymously. Marketers can run their marketing from one single place. Apart from campaign management, journey orchestration, and in-depth marketing analytics, Zoho Marketing Automation includes a complete website analytics suite to measure the website's performance, and optimize for maximum conversions. Zoho Marketing Automation has an e-commerce suite for integrating online stores. Brands can run promotions and grow their online business.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Marketo and Zoho Marketing Automation

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
Source: martechseries.com
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.
Source: www.inboundmethod.com

Zoho Marketing Automation Reviews

We have no reviews of Zoho Marketing Automation yet.
Be the first one to post

What are some alternatives?

When comparing Marketo and Zoho Marketing Automation, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Prosoftly - CRM & marketing automation for growth

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Gradient Works Assignment - Software to automate and optimize your team's rules of engagement processes - from lead routing to opportunity distribution to customer account assignment.

Pardot - Salesforce B2B marketing automation

Square Marketing - Drag & drop email marketing and automation from Square 💌

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