Measured helps brands grow by identifying media’s incremental contribution to business outcomes and providing a single source of truth for media investment decisions. The Measured Intelligence Suite provides marketers with transparent experimentation across all media channels and delivers ongoing actionable insights to increase efficiency and scale media for maximum growth. Measured experiments are powered by a marketing data warehouse that was purpose built for analytics, providing a privacy-compliant place to store, manage and utilize valuable marketing data from across the business.
One of our customers said: Our small mining operation needed to go from paper based process to digital forms. At first, Google forms allowed us to use this Web-based platform that lets individuals and businesses of all sizes build customizable forms to conduct surveys and generate real-time response charts.
We saw that a small sample of our field workers quickly adopted the new way of working.
Step 1: accomplished.
Now unto step 2.
How do we deploy this unto our whole team? We needed email notifications, offline response collection when without wifi on the field. Our CIO and his director of operations needed deep data and trends analysis as well. Our inspectors, when doing their audits, needed to capture approx. 25 high definition pictures, some audio notes and a video which wasn't really possible with google forms.
So, we can 100% credit the use of google forms to our transition towards a paperless process, but as we navigated saashub.com a little more, we were able to discover a world of alternatives. We strongly suggest to start using google forms before undergoing a big implementation plan towards such enterprise level inspection tools like nspek or even cheaper solutions like prontoforms.
I am not sure if we would start with google's solution first if we would to do this digital transformation all over, but it did allow us to discover it's limits pretty quickly.
At some point, we needed custom fields and functions, and none of us was able to code, so the nSpek training that comes with the application definitely sets it's self apart, giving us full autonomy.
Based on our record, Measured.com seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
If you have the resources, you do it with MMM (media mix modeling through someone like Neustar) or 3rd party incrementality tests through a vendor like Measured. Source: about 2 years ago
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