What is Merren? Collect customer feedback close to the time and place of customer interaction. Leverage the reach and familiarity of modern communication platforms to improve the response rate Automate the customer journey mapping by integrating it with the CRM. Visualize real-time data Merren is a consumer survey solution that uses popular messaging apps that customers are already comfortable with, to run fully-automated surveys that get live-time feedback. Best For Companies that want to do a research before entering the market. Companies that are looking for customer feedback after the product or service is sold, so that they can work on it to improve.
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One of our customers said: Our small mining operation needed to go from paper based process to digital forms. At first, Google forms allowed us to use this Web-based platform that lets individuals and businesses of all sizes build customizable forms to conduct surveys and generate real-time response charts.
We saw that a small sample of our field workers quickly adopted the new way of working.
Step 1: accomplished.
Now unto step 2.
How do we deploy this unto our whole team? We needed email notifications, offline response collection when without wifi on the field. Our CIO and his director of operations needed deep data and trends analysis as well. Our inspectors, when doing their audits, needed to capture approx. 25 high definition pictures, some audio notes and a video which wasn't really possible with google forms.
So, we can 100% credit the use of google forms to our transition towards a paperless process, but as we navigated saashub.com a little more, we were able to discover a world of alternatives. We strongly suggest to start using google forms before undergoing a big implementation plan towards such enterprise level inspection tools like nspek or even cheaper solutions like prontoforms.
I am not sure if we would start with google's solution first if we would to do this digital transformation all over, but it did allow us to discover it's limits pretty quickly.
At some point, we needed custom fields and functions, and none of us was able to code, so the nSpek training that comes with the application definitely sets it's self apart, giving us full autonomy.
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Monalisa Saxena and Sumit Saxena started Merren in 2021.Sumit came with extensive experience across multiple verticals of strategy consulting and market research. After working with industry leaders like Nielsen and EY-Parthenon, he became an entrepreneur. Monalisa also had robust domain expertise, having worked with Kantar, the global market research giant for a decade and at The Tuck School of Business at... Source: over 1 year ago
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