Software Alternatives, Accelerators & Startups

MJML VS Plausible.io

Compare MJML VS Plausible.io and see what are their differences

MJML logo MJML

The open source framework for responsive emails

Plausible.io logo Plausible.io

Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺
  • MJML Landing page
    Landing page //
    2019-01-26
  • Plausible.io Landing page
    Landing page //
    2020-07-07

Plausible Analytics is not designed to be a clone of Google Analytics. It is meant as a simple-to-use replacement and a privacy-friendly alternative that can help many site owners.

  • It's quick, simple to use and understand with all the metrics displayed on one page. Doesn't track hundreds of metrics like Google Analytics does

  • Lightweight script of less than 1 KB so sites load fast. The script is 45 times smaller script than the Google Analytics one

  • Doesn't use cookies so there's no need to worry about cookie banners

  • Doesn't track personal data so it's compliant with GDPR out of the box and you don't need to worry about asking for data consent

  • It's open source with the code available on GitHub so you can even self host exactly the same product free as in beer

  • Unlike Google Analytics, the cloud product is not free as in beer because the business model is subscriptions rather than selling the data of your visitors. Plausible Analytics is bootstrapped without any external funding so the subscription fees help cover the costs and time spent on development.

MJML

Website
mjml.io
Pricing URL
-
$ Details
Platforms
-
Release Date
-

Plausible.io

$ Details
paid Free Trial $9.0 / Monthly (10,000 pageviews)
Platforms
Web Browser Google Chrome Firefox Safari Wordpress
Release Date
2019 April

MJML videos

Build Responsive Emails With MJML

More videos:

  • Review - Start to build responsive emails with MJML

Plausible.io videos

Cardano Blackboard Series #5: What is plausible deniability?

More videos:

  • Review - How Plausible is the Balkanized America from Crimson Skies? (A Map Analysis)
  • Review - Movie Review - How Plausible is The Martian?

Category Popularity

0-100% (relative to MJML and Plausible.io)
Email Marketing
100 100%
0% 0
Analytics
0 0%
100% 100
Email Newsletters
100 100%
0% 0
Web Analytics
0 0%
100% 100

User comments

Share your experience with using MJML and Plausible.io. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare MJML and Plausible.io

MJML Reviews

11 Best Free HTML Email Template Builders & Editors (Reviewed & Compared)
MJML is a markup language. They have an open-source server that generates high-quality responsive HTML for emails.

Plausible.io Reviews

  1. Happy Paying User :)

    I've been using plausible since Sep 2019 and never had any doubts about it. It provides me with everything I need related to visitor stats while keeping privacy in first place.

    It doesn't slow down my website loading speed (it's amazing, it's less than 1KB in size!), is not blocked by adblockers since it's not really a tracker tracker, and owners are super cool and they actually respond to every inquiry you could possibly have.

    If you're looking for de-googling your stuff, you can start with Plausible :)

    🏁 Competitors: Google Analytics, Matomo, Woopra
    👍 Pros:    Loading speed|Clean ui|Privacy concisous|Custom domain|Affordable prices|Easy integration|Super simple
  2. Plausibly simple analytics!

    I tried several analytics tools prior to Plausible, namely Google Analytics and later on Matomo. I found both to be fairly complicated for my usage which is a personal blog. Complicated in the way I had to install and use them. Plausible's simple to set up approach combined with a very clean and inviting user interface was a breath of fresh air. It's simple and clean enough that it actually makes me want to check and analyse my traffic which is a feeling I never thought I'd have having tried alternatives.

  3. Excellent alternative to google analytics

    It offers clear information about what I really need, without distractions, without advertising and does not slow my site.

    🏁 Competitors: Google Analytics

Top 5 open source alternatives to Google Analytics
Plausible is a newer kid on the open source analytics tools block. It’s lean, it’s fast, and only collects a small amount of information — that includes numbers of unique visitors and the top pages they visited, the number of page views, the bounce rate, and referrers. Plausible is simple and very focused.
Source: opensource.com
Privacy-oriented alternatives to Google Analytics
I learned about Plausible just recently, but they deserve to be on top of this list for me. Their platform is completely Open Source on GitHub under the MIT license. I personally also like that it’s written in Elixir.
Lightweight alternatives to Google Analytics
Plausible is another relatively new analytics tool that was launched in early 2019. Soon after launching, it switched to open source, with the code licensed under the permissive MIT license. The company's business model is to charge for the hosting, with pricing aimed at small businesses. In addition to making its source code available, Plausible is one of an increasing...
Source: lwn.net

Social recommendations and mentions

Based on our record, Plausible.io should be more popular than MJML. It has been mentiond 190 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

MJML mentions (89)

  • Legendary Emails in Node js with mjml 📩
    Anyway, I stumbled upon a tool called MJML that could be used to implement this feature. - Source: dev.to / 4 days ago
  • How To Build Your Own Newsletter App? р.2
    We’ll leverage Novu’s code-first workflow (Echo) approach in creating notification workflows within our codebase. Novu empowers you with the ability to integrate email, SMS, and chat template and content generators, such as React Email, and MJML into your app via code. - Source: dev.to / about 2 months ago
  • Caniemail.com (like caniuse but for email content)
    What an excellent resource! (And yes Outlook is a pain!) We've tried building email templates for notifications for our apps where I work, and it has typically been a pain. We have since swapped to using mjml (https://mjml.io/) to build the templates, and it's working wonders. The output seems the be the most compatible with all different devices that we've tested on. The other tool we enjoy using is Litmus... - Source: Hacker News / about 2 months ago
  • Simple HTML email template that works in outlook too
    I am using MJML and it’s relatively easy to build your described layout with snippets from the docs. https://mjml.io/. - Source: Hacker News / 4 months ago
  • Why Does Email Development Have to Suck? – Explaining all the <tr>'s and <td>'s
    Last time I had to deal with emails, I've used https://mjml.io/ and was very happy with it. You can version the templates, compile them as part of your build pipeline and it seems to do produce very _adequate_ HTML full of tables that looks good on all clients that we tested. - Source: Hacker News / 11 months ago
View more

Plausible.io mentions (190)

  • Counterscale and the New Self-Hosted
    Shout out to Plausible for open-source, dead-simple, Saas-or-self-hosted analytics. https://plausible.io. - Source: Hacker News / 10 days ago
  • Time Series Analysis of Plausible Data
    # Function to get Plausible Analytics timeseries data Def get_plausible_timeseries_data(): # Calculate the date range for the last 90 days date_to = datetime.today().strftime('%Y-%m-%d') date_from = (datetime.today() - timedelta(days=90)).strftime('%Y-%m-%d') # Setting the metrics we want to look at metrics='visitors,pageviews' # Actually pulling the data we want url =... - Source: dev.to / about 1 month ago
  • Any Google Analytics Alternatives?
    I think a single Google Analytics alternative is pretty hard to pick considering that GA can be used to very much varying extents. For simple and "detailed enough" insights, I enjoyed using Plausible (https://plausible.io/) in the past. For more in depth analytics that give you a detailed view into your own product, PostHog.com seems to be by far the best and most popular option out there. - Source: Hacker News / 2 months ago
  • We need to Speak about Google Code Quality
    I could do the same exercise with Google Analytics and Google Tag Manager, but luckily I don't need to, since Plausible already did. A piece of advice, rip out Google Analytics and use Plausible instead. It first of all doesn't destroy your website, and secondly it doesn't violate the GDPR - So you can embed it on your site without having to warn your visitors about that they're being spied on by Google. - Source: dev.to / 2 months ago
  • Show HN: Open-Source Ad-Free File Upload Service
    Also, currently we are using https://plausible.io/ for analytics. No other bugs. - Source: Hacker News / 2 months ago
View more

What are some alternatives?

When comparing MJML and Plausible.io, you can also consider the following products

Stripo - Stripo is an all-in-one email design platform. We enable our clients to build emails of any complexity, including interactive AMP emails, really fast and easy.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

HTMLEmail.io - Responsive HTML email templates for startups & developers

Matomo - Matomo is an open-source web analytics platform

Unlayer - Embeddable email editor and page builder for SaaS and CRMs

Fathom Analytics - Simple, trustworthy website analytics (finally)