Software Alternatives, Accelerators & Startups

Ocamba VS Crazy Egg

Compare Ocamba VS Crazy Egg and see what are their differences

Ocamba logo Ocamba

An all-in-one marketing solution designed to help you increase your revenue with push notifications, web & mobile analytics, and ad exchange technology.

Crazy Egg logo Crazy Egg

Through Crazy Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost your conversion rates.
  • Ocamba Hood Reports designer
    Hood Reports designer //
    2024-05-13
  • Ocamba Hood tags manager
    Hood tags manager //
    2024-05-13
  • Ocamba Scheduled tasks
    Scheduled tasks //
    2024-05-13
  • Ocamba Hood message templates
    Hood message templates //
    2024-05-13
  • Ocamba Hood audience segments
    Hood audience segments //
    2024-05-13
  • Ocamba Adex reports designer
    Adex reports designer //
    2024-05-13
  • Ocamba Adex external demand
    Adex external demand //
    2024-05-13
  • Ocamba Adex conversion manager
    Adex conversion manager //
    2024-05-13
  • Ocamba Adex campaign manager
    Adex campaign manager //
    2024-05-13
  • Ocamba Adex bidding
    Adex bidding //
    2024-05-13
  • Ocamba Adex zones
    Adex zones //
    2024-05-14

Ocamba Marketeer is a comprehensive suite of enterprise management solutions, currently featuring 2 apps - Hood Engage and Adex.

It is designed for publishers, advertisers, e-commerce owners, affiliates, and any other professionals aiming to expand their business through push notifications and ad exchange technologies.

The Hood Engage app leverages web and mobile user behavior analytics to deliver targeted push notifications, and therefore, it helps increase customer engagement, improve user retention, and generate relevant leads.

The Adex app plays a crucial role in optimizing pricing for buying and selling ad inventory via RTB or local ad serving, monetizing push notifications, and increasing the efficiency of your ad inventory management.

With Ocamba, you can access all these features on a single platform without needing to pay for multiple tools.

Additionally, it allows you to enjoy a dedicated account manager, 1-on-1 onboarding, and customer support.

To discover more about Ocamba, visit our website at ocamba.com, and sign up for a personalized, live demo with our experts.

  • Crazy Egg Landing page
    Landing page //
    2023-01-13

Ocamba features and specs

  • Reports designer: A drag&drop reports designer with 100+ measures and dimensions to make informed decisions.
  • Tag manager (Hood): Set up & adjust tags in real-time as users interact with your service.
  • Audience segments (Hood): Create user groups based on their characteristics & behavior with 13 segmentation options for more targeted push campaigns.
  • Message templates (Hood): Design & preview your creatives directly in the app to save time and streamline the entire process.
  • Scheduled tasks: Automate deliveries to adjust to user time zones, ensure consistent scheduling each week, day, or hour, set quiet hours, and schedule deliveries within specific time frames, and much more.
  • Member management: Manage team members’ access to sensitive information and critical functions, and track their actions on the platform.
  • A/B testing (Adex): Test different versions of your marketing strategy to make more informed choices.
  • Zones (Adex): Choose the ad placement that fits your strategy the best - Display, Native, Widget, Banner, Smartlink, Push.
  • External demand (Adex) : Access 400+ trusted Ad Networks.
  • Bidding (Adex): Determine how you want your ad inventory to be purchased and how ads are served to users.
  • Conversions manager (Adex): Understand ad performance, analyze which ads drive conversions, and refine your bidding strategies.

Crazy Egg features and specs

No features have been listed yet.

Ocamba videos

How to schedule tasks on Ocamba?

More videos:

  • Tutorial - How to track and analyze analytics on Ocamba?

Crazy Egg videos

Ecommerce Optimization: Intro to Crazy Egg

Category Popularity

0-100% (relative to Ocamba and Crazy Egg)
Push Notifications
100 100%
0% 0
Web Analytics
0 0%
100% 100
Mobile Push Messaging
100 100%
0% 0
Analytics
0 0%
100% 100

Questions and Answers

As answered by people managing Ocamba and Crazy Egg.

Why should a person choose your product over its competitors?

Ocamba's answer

Cost-Effectiveness: Ocamba combines multiple apps within a single platform, eliminating the need for separate tools.

High Performance: Ocamba’s Adex app supports a high volume of transactions per second with minimal latency, ensuring real-time campaign management even under heavy demand.

Advanced Targeting and Personalization: Adex offers dynamic ad placements and precise targeting using 100+ metrics, while Hood increases customer engagement with multi-channel messaging and push notification personalization.

User-Friendly Reporting: Both Hood and Adex feature intuitive reporting systems that simplify data analysis and decision-making for marketers.

How would you describe your primary audience?

Ocamba's answer

Publishers, advertisers, marketing agencies, e-commerce owners, affiliates, or any other professional who wants to increase their revenue using push and ad exchange technologies.

Who are some of the biggest customers of your product?

Ocamba's answer

  • Taboola
  • Coinis
  • MonadPlug
  • Has Traffic
  • Kraft&Digital
  • BOLD Int Group
  • Jagger Brand

User comments

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Reviews

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Crazy Egg Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Are you looking for a website recording tool? Crazy Egg is one of the conversion rate optimization tools that claim to analyze your site data. Like any other CRO tool, CrazyEgg is equipped with session recordings and heatmaps to boost your web conversions.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
You can carry out your changes to your website in mere 5 minutes using Crazy Egg. This is how it is. This website optimization tool offers A/B testing to its subscribers. You can also use other usability testing tools such as Snapshots, Heatmaps, and Recordings to better understand your customers.
Hotjar Alternatives: 21 Tools for Optimizing Your Website and Conversion Rate
Note: Looking for a website optimization tool that’s easier to use and offers more in-depth data? Sign up and try Crazy Egg free for 30 days to get access to heatmaps based on more visits and more granular data segmentation.
10 Best Hotjar Alternatives You Should Use
Should you think of getting a website analytics tool that can offer plenty of customization, look no further than “Crazy Egg”. Apart from providing more customization than Hotjar, it also comes with many notable features that can give its more popular rival a run for its money. And that too, without costing an arm and a leg!
Source: beebom.com
7 Analytics Tools for Optimizing UX
Like Hotjar, Crazy Egg gives you a visual representation of how visitors are interacting with your site. Using heatmaps, clickmaps and scrollmaps combined with traditional analytics and A/B testing features, it’s a terrific way to make your usability testing more data-driven and actionable.

What are some alternatives?

When comparing Ocamba and Crazy Egg, you can also consider the following products

OneSignal - Customer engagement platform used by over 1 million developers and marketers; the fastest and most reliable way to send mobile and web push notifications, in-app messages, emails, and SMS.

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Braze - Braze is an engagement platform that empowers growth by helping marketing teams to build customer loyalty through mobile, omni channel customer experiences.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Airship - Mobile marketing solutions across all major mobile platforms.

Smartlook - Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.