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Ocamba VS Dynatrace

Compare Ocamba VS Dynatrace and see what are their differences

NinjaOne
NinjaOne (Formerly NinjaRMM) provides remote monitoring and management software that combines powerful functionality with a fast, modern UI. Easily remediate IT issues, automate common tasks, and support end-users with powerful IT management tools. featured
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  2. » Videos
  3. » Reviews
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Ocamba logo Ocamba

An all-in-one marketing solution designed to help you increase your revenue with push notifications, web & mobile analytics, and ad exchange technology.

Dynatrace logo Dynatrace

Cloud-based quality testing, performance monitoring and analytics for mobile apps and websites. Get started with Keynote today!
  • Ocamba Hood Reports designer
    Hood Reports designer //
    2024-05-13
  • Ocamba Hood tags manager
    Hood tags manager //
    2024-05-13
  • Ocamba Scheduled tasks
    Scheduled tasks //
    2024-05-13
  • Ocamba Hood message templates
    Hood message templates //
    2024-05-13
  • Ocamba Hood audience segments
    Hood audience segments //
    2024-05-13
  • Ocamba Adex reports designer
    Adex reports designer //
    2024-05-13
  • Ocamba Adex external demand
    Adex external demand //
    2024-05-13
  • Ocamba Adex conversion manager
    Adex conversion manager //
    2024-05-13
  • Ocamba Adex campaign manager
    Adex campaign manager //
    2024-05-13
  • Ocamba Adex bidding
    Adex bidding //
    2024-05-13
  • Ocamba Adex zones
    Adex zones //
    2024-05-14

Ocamba Marketeer is a comprehensive suite of enterprise management solutions, currently featuring 2 apps - Hood Engage and Adex.

It is designed for publishers, advertisers, e-commerce owners, affiliates, and any other professionals aiming to expand their business through push notifications and ad exchange technologies.

The Hood Engage app leverages web and mobile user behavior analytics to deliver targeted push notifications, and therefore, it helps increase customer engagement, improve user retention, and generate relevant leads.

The Adex app plays a crucial role in optimizing pricing for buying and selling ad inventory via RTB or local ad serving, monetizing push notifications, and increasing the efficiency of your ad inventory management.

With Ocamba, you can access all these features on a single platform without needing to pay for multiple tools.

Additionally, it allows you to enjoy a dedicated account manager, 1-on-1 onboarding, and customer support.

To discover more about Ocamba, visit our website at ocamba.com, and sign up for a personalized, live demo with our experts.

  • Dynatrace Landing page
    Landing page //
    2023-01-14

Ocamba features and specs

  • Reports designer: A drag&drop reports designer with 100+ measures and dimensions to make informed decisions.
  • Tag manager (Hood): Set up & adjust tags in real-time as users interact with your service.
  • Audience segments (Hood): Create user groups based on their characteristics & behavior with 13 segmentation options for more targeted push campaigns.
  • Message templates (Hood): Design & preview your creatives directly in the app to save time and streamline the entire process.
  • Scheduled tasks: Automate deliveries to adjust to user time zones, ensure consistent scheduling each week, day, or hour, set quiet hours, and schedule deliveries within specific time frames, and much more.
  • Member management: Manage team members’ access to sensitive information and critical functions, and track their actions on the platform.
  • A/B testing (Adex): Test different versions of your marketing strategy to make more informed choices.
  • Zones (Adex): Choose the ad placement that fits your strategy the best - Display, Native, Widget, Banner, Smartlink, Push.
  • External demand (Adex) : Access 400+ trusted Ad Networks.
  • Bidding (Adex): Determine how you want your ad inventory to be purchased and how ads are served to users.
  • Conversions manager (Adex): Understand ad performance, analyze which ads drive conversions, and refine your bidding strategies.

Dynatrace features and specs

No features have been listed yet.

Ocamba videos

+ Add

How to schedule tasks on Ocamba?

More videos:

  • Tutorial - How to track and analyze analytics on Ocamba?

Dynatrace videos

+ Add

Dynatrace Demo - 5 minute getting started overview

More videos:

  • Review - How Dynatrace Works
  • Review - Dynatrace Year 2016 In Review

Category Popularity

0-100% (relative to Ocamba and Dynatrace)

Ocamba

Dynatrace

Push Notifications
100 100%
Push Notifications
0% 0
Monitoring Tools
0 0%
Monitoring Tools
100% 100
Mobile Push Messaging
100 100%
Mobile Push Messaging
0% 0
Log Management
0 0%
Log Management
100% 100

Questions and Answers

As answered by people managing Ocamba and Dynatrace.

Why should a person choose your product over its competitors?

Ocamba's answer

Cost-Effectiveness: Ocamba combines multiple apps within a single platform, eliminating the need for separate tools.

High Performance: Ocamba’s Adex app supports a high volume of transactions per second with minimal latency, ensuring real-time campaign management even under heavy demand.

Advanced Targeting and Personalization: Adex offers dynamic ad placements and precise targeting using 100+ metrics, while Hood increases customer engagement with multi-channel messaging and push notification personalization.

User-Friendly Reporting: Both Hood and Adex feature intuitive reporting systems that simplify data analysis and decision-making for marketers.

How would you describe your primary audience?

Ocamba's answer

Publishers, advertisers, marketing agencies, e-commerce owners, affiliates, or any other professional who wants to increase their revenue using push and ad exchange technologies.

Who are some of the biggest customers of your product?

Ocamba's answer

  • Taboola
  • Coinis
  • MonadPlug
  • Has Traffic
  • Kraft&Digital
  • BOLD Int Group
  • Jagger Brand

User comments

Share your experience with using Ocamba and Dynatrace. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Ocamba and Dynatrace

Ocamba Reviews

We have no reviews of Ocamba yet.
Be the first one to post

Dynatrace Reviews

Top 10 Grafana Alternatives in 2024
Dynatrace is a unified observability and security platform with amazing application management capabilities.
Source: middleware.io
Top 11 Grafana Alternatives & Competitors [2024]
Dynatrace is a comprehensive observability and application performance management (APM) platform designed for monitoring that can be used as a Grafana alternative. It offers a wide range of features and capabilities to monitor, diagnose, and optimize application performance in complex, dynamic environments.
Source: signoz.io
10 Best Grafana Alternatives [2023 Comparison]
Dynatrace is great for big businesses looking for enterprise-level monitoring. It’s great for providing essential business metrics across numerous digital platforms, and even implements casual AI to help automate complex workflows.
Source: sematext.com
5 Best DevSecOps Tools in 2023
There are many platforms that can be utilized for monitoring and alerting. Some examples are New Relic, Datadog, AWS CloudWatch, Sentry, Dynatrace, and others. Again, these providers each have pros and cons related to pricing, offering, ad vendor lock-in. So research the options to see what may possibly be best for a given situation.
Source: devopsauthority.tech
The Top 10 Website Session Recording Tools for 2022
The Dynatrace session recording software allows you to capture every contact a customer has with your website. Dynatrace has a session replay interface that offers perceptions into the actions of your customers. With the support of these insights, you can produce flawless user experiences while also unifying business and IT. You can easily discover, troubleshoot, and fix...
Source: siterecording.com

What are some alternatives?

When comparing Ocamba and Dynatrace, you can also consider the following products

OneSignal - Customer engagement platform used by over 1 million developers and marketers; the fastest and most reliable way to send mobile and web push notifications, in-app messages, emails, and SMS.

Datadog - See metrics from all of your apps, tools & services in one place with Datadog's cloud monitoring as a service solution. Try it for free.

Braze - Braze is an engagement platform that empowers growth by helping marketing teams to build customer loyalty through mobile, omni channel customer experiences.

AppDynamics - Get real-time insight from your apps using Application Performance Management—how they’re being used, how they’re performing, where they need help.

Airship - Mobile marketing solutions across all major mobile platforms.

Zabbix - Track, record, alert and visualize performance and availability of IT resources

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