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Optimizely VS Google Ads

Compare Optimizely VS Google Ads and see what are their differences

Flagsmith
Flagsmith lets you manage feature flags and remote config across web, mobile and server side applications. Deliver true Continuous Integration. Get builds out faster. Control who has access to new features. We're Open Source. featured
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Optimizely logo Optimizely

A/B testing you'll actually use.

Google Ads logo Google Ads

Easily boost website traffic and sales with Google AdWords. Appeal to customers who are already interested in what you are advertising by appearing on Google searches.
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • Google Ads Landing page
    Landing page //
    2023-10-05

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Google Ads videos

+ Add

Avoid Google Ads – Don’t Use Google Ads Until You Watch This (How Google Ads Work)

More videos:

  • Review - Warning: What Is Google Adwords and How Does It Work | Top 5 Reasons You Should NEVER Use Google Ads
  • Review - How Google Ads Work

Category Popularity

0-100% (relative to Optimizely and Google Ads)

Optimizely

Google Ads

A/B Testing
100 100%
A/B Testing
0% 0
Ad Networks
0 0%
Ad Networks
100% 100
Web Analytics
100 100%
Web Analytics
0% 0
Advertising
0 0%
Advertising
100% 100

User comments

Share your experience with using Optimizely and Google Ads. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and Google Ads

Optimizely Reviews

  1. Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Google Ads Reviews

 Google Adwords Alternatives
Bing and Yahoo are Google's competitors not only in the area of search engines but also in online ads. Yahoo!/Bing Ads, formerly known as Microsoft AdCenter appeared after the ad networks of Microsoft and Yahoo! joined forces in order to beat Google AdWords. Yahoo!/Bing ads isn't a cheap alternative to AdWords but you should also consider it because it is really good....
Source: www.webconfs.com
10 Alternatives To Google AdWords
Google AdWords has been the leading PPC network for the last 15 years because of the number of searches, sites on the GDN, and their continued leadership in the digital space. Even with this, it is easy to think AdWords should be at the forefront of every PPC plan, but there are scenarios when you should look to alternatives for results. There are three main reasons you...
Source: www.ppchero.com
A Beginner’s Guide to Ad Servers (Plus: 8 Ad Servers Reviewed)
DoubleClick for Publishers is owned by Google. Google purchased DART for Publishers back in 2008 and renamed it DoubleClick for Publishers. DFP is free to use if you’re serving less than 90 million ad impressions a month. DFP also offers premium services for publishers that have large sales teams who need more advanced features. This is one of the most popular ad serving...
Source: www.adpushup.com

Social recommendations and mentions

Based on our record, Google Ads seems to be more popular. It has been mentiond 11 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

Google Ads mentions (11)

  • I built a website where you can get a shoutout on the homepage for $1
    Nice one. There is another one with fluctuating prices https://ads.google.com/home/. - Source: Hacker News / 3 months ago
  • Choosing Profitable Dropshipping Products As A Beginner
    Use Google Keyword Planner and trends tools to assess search volume and growth for product keywords. High volumes signal interest.Prioritize products with the most searches and aim your marketing efforts accordingly. Optimizing inventory based on search volume data will boost visibility for the most in-demand dropshipped items consumers are searching for. Source: 9 months ago
  • Superior Google Ads Results: The Simplified Approach with PPC Rocket
    If you’re a business struggling with Google Ads, feeling like you’re being swept away by the current, it's time to anchor yourself with PPC Rocket. This tool is not just another addition to the market but a game-changer. Its clever design, optimized for efficiency, spend, and understanding, makes it a must-have for businesses aiming for superiority in their Google Ads results. Source: 11 months ago
  • Best Creative Finance ads network in 2023
    Using Google Ads to advertise your financial services is a terrific approach to reaching your target market. On this network, which has over 2 billion active users, you may find your target market with ease. Source: about 1 year ago
  • How To Make Money Selling Courses Online (best Practices - 2022) - Pluggable
    Google ads help you to target your audience all over the internet. Your ads will be displayed on all types of relevant channels. The ads will appear on AdSense configured websites, searches, youtube videos, and other forms of channels. - Source: dev.to / almost 2 years ago
View more

What are some alternatives?

When comparing Optimizely and Google Ads, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

AdSense - Earn money with website monetization from Google AdSense. We'll optimize your ad sizes to give them more chance to be seen and clicked.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Microsoft Advertising - Use our search engine marketing and audience solutions to help you build your business.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Facebook for Business - Facebook Business gives the latest news, advertising tips, best practices and case studies to meet the business goals.

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