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Pardot VS Braze

Compare Pardot VS Braze and see what are their differences

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Pardot logo Pardot

Salesforce B2B marketing automation

Braze logo Braze

Braze is an engagement platform that empowers growth by helping marketing teams to build customer loyalty through mobile, omni channel customer experiences.
  • Pardot Landing page
    Landing page //
    2023-10-17

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation​, a Salesforce.com company. Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

  • Braze Landing page
    Landing page //
    2023-10-14

Pardot

Website
pardot.com
Pricing URL
Official Pardot Pricing
Release Date
-
Edit details

Braze

Website
braze.com
Pricing URL
-
Release Date
2011 January
Startup details
Country
United States
State
New York
City
New York
Founder(s)
Bill Magnuson
Employees
500 - 999
Edit details

Pardot videos

+ Add

Pardot Review - CRM software review

More videos:

  • Review - Basics of Pardot
  • Review - Hubspot vs Salesforce Pardot (BEST) 🏆 Review Eloqua Marketo Alternatives

Braze videos

+ Add

Braze - Fast and Simple Analytics with Snowflake and Looker

More videos:

  • Review - Brazed aluminium joint strength test
  • Tutorial - How to start braze refrigerators pipes - review for TurboTorch TX504 with MapPRO for Refrigeration

Category Popularity

0-100% (relative to Pardot and Braze)

Pardot

Braze

Email Marketing
100 100%
Email Marketing
0% 0
Mobile Push Messaging
0 0%
Mobile Push Messaging
100% 100
Marketing Automation
87 87%
Marketing Automation
13% 13
Web Push Notifications
0 0%
Web Push Notifications
100% 100

User comments

Share your experience with using Pardot and Braze. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Pardot and Braze

Pardot Reviews

The 36 Best Marketing Automation Tools to Use in 2020
If you run a B2B SaaS, rely heavily on Salesforce, and you’re able to pay $15,000 per year for a marketing automation tool, Pardot could be a good choice for your SaaS. Otherwise, skip to some of the less expensive options in this post.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
It's important to note, Pardot is a powerful enterprise, but lacks lead generation functionality and may not be as accessible or affordable for smaller businesses, or entrepreneurs.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
I hadn’t heard of Zoho before creating this list. But it seems to be a pretty decent tool. I would say it sits somewhere between and email marketing software and an email automation software in both functionality and price. The automations are more limited than a Salesforce Marketing Cloud or a Pardot, but the features are more robust than some smaller solutions like Mailchimp.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Pardot: Pardot, a B2B marketing automation platform by Salesforce, allows you to reach the potential leads via social, paid marketing or email campaigns. Pardot provides the added benefit of syncing with a user’s current clients in Salesforce too, thus enhancing the communication scale.
Source: martechseries.com

Braze Reviews

We have no reviews of Braze yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Braze seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Pardot mentions (0)

We have not tracked any mentions of Pardot yet. Tracking of Pardot recommendations started around Mar 2021.

Braze mentions (1)

  • Scaling Ruby on Rails with Fastly at Braze
    Braze is a service that powers "customer-centric interactions between consumers and brands in real-time" with a "data-driven cross-channel solution." Braze has customers like Burger King, DraftKings, HBO Max, Mercari, NASCAR, Overstock, U.S. Soccer and others. Source: almost 2 years ago

What are some alternatives?

When comparing Pardot and Braze, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

OneSignal - Customer engagement platform used by over 1 million developers and marketers; the fastest and most reliable way to send mobile and web push notifications, in-app messages, emails, and SMS.

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Ocamba - An all-in-one marketing solution designed to help you increase your revenue with push notifications, web & mobile analytics, and ad exchange technology.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

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