Software Alternatives, Accelerators & Startups

Pardot VS Riskified

Compare Pardot VS Riskified and see what are their differences

Pardot logo Pardot

Salesforce B2B marketing automation

Riskified logo Riskified

eCommerce fraud prevention solution and chargeback protection guarantee for online merchants. Find out how we can help your company boost revenue from online sales using our machine-learning powered eCommerce fraud protection software.
  • Pardot Landing page
    Landing page //
    2023-10-17

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation​, a Salesforce.com company. Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

  • Riskified Landing page
    Landing page //
    2023-10-20

Riskified

Release Date
2012 January
Startup details
Country
United States
State
New York
City
New York
Founder(s)
Assaf Feldman
Employees
500 - 999

Pardot videos

Pardot Review - CRM software review

More videos:

  • Review - Basics of Pardot
  • Review - Hubspot vs Salesforce Pardot (BEST) 🏆 Review Eloqua Marketo Alternatives

Riskified videos

Riskified Educational Webinar: Automating The Fraud Review Process (Summer Boot Camp - 2nd Webinar)

More videos:

  • Review - Riskified Educational Webinar: Optimal Manual Review (Summer Boot Camp - 3rd Webinar)
  • Review - Riskified : Nanoleaf case study

Category Popularity

0-100% (relative to Pardot and Riskified)
Email Marketing
100 100%
0% 0
eCommerce
0 0%
100% 100
Marketing Automation
100 100%
0% 0
Fraud Prevention
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Pardot and Riskified

Pardot Reviews

The 36 Best Marketing Automation Tools to Use in 2020
If you run a B2B SaaS, rely heavily on Salesforce, and you’re able to pay $15,000 per year for a marketing automation tool, Pardot could be a good choice for your SaaS. Otherwise, skip to some of the less expensive options in this post.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
It's important to note, Pardot is a powerful enterprise, but lacks lead generation functionality and may not be as accessible or affordable for smaller businesses, or entrepreneurs.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
I hadn’t heard of Zoho before creating this list. But it seems to be a pretty decent tool. I would say it sits somewhere between and email marketing software and an email automation software in both functionality and price. The automations are more limited than a Salesforce Marketing Cloud or a Pardot, but the features are more robust than some smaller solutions like Mailchimp.
Five Automation Tools to Make B2B Marketing Easy
Pardot: Pardot, a B2B marketing automation platform by Salesforce, allows you to reach the potential leads via social, paid marketing or email campaigns. Pardot provides the added benefit of syncing with a user’s current clients in Salesforce too, thus enhancing the communication scale.

Riskified Reviews

We have no reviews of Riskified yet.
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What are some alternatives?

When comparing Pardot and Riskified, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Signifyd - Signifyd is a SaaS-based, enterprise-grade fraud technology solution for e-commerce stores.

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Kount - eCommerce fraud detection & prevention

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Sift - Digital Trust & Safety enables your business to grow, innovate, introduce new products, features, and business models – without increased risk.